Björn Borg is a Swedish group that owns and develops the Björn Borg brand. Fashion underwear is our core business and largest product area.

We also offer sportswear, footwear, bags, fragrances and eyewear through licensees. More...

News Björn Borg

Björn Borg acquires operations in Finland

Björn Borg is acquiring the operations in Finland from the current distributor, Fashion Case Oy, owned by Anne Immonen. The brand currently has a strong position in the Finnish market, and the company sees potential for continued growth. After the acquisition, Björn Borg will become the principal owner, while a local partner will become a minority owner.


Björn Borg Interim report January - September

Björn Borg Interim report for Q3 is now available.

Year-end report for 2013 and more financial reports are available at Financial information.

Upcoming events


Year-end report 2014


Annual General Meeting 2014