In 2015, sustainability was for the first time integrated in a Björn Borg business plan. Since then, we have worked actively to up our game. Today, our sustainability work trickles down to every single part of our business and the way we see it, there is no stopping, we can always get better, always be more. We can B. Tomorrow.
During the year, we have introduced a B. Tomorrow branding, are down to carrying conventional cotton in only 12% of our range, we have introduced new dyeing and printing techniques, new climate neutral bags in our e-com business, and we met our goal to reduce our carbon footprint with 40% vs 2013.
Read more and see highlights of the year in our 2018 sustainability report!