Björn Borg and the UN Sustainable Development Goals

Björn Borg and the UN Sustainable Development Goals

The SDGs provide the global community with a roadmap on how to combat global challenges related to economic, social and environmental sustainability. The Björn Borg sustainability framework contributes to several of the SDGs, but some more than others. This is how and where we see that we can contribute the most.


This is the most important SDG for Björn Borg. In fact, it summarises a big part of our sustainability work. Almost everything we do can be linked to this goal: the usage of sustainable materials for products manufactured in a sustainable way; a stringent Code of Conduct controlling
suppliers’ environmental and social work; our work for transparency in the supply chain; facilitation of, and information around, recycling of packaging for consumers; consistent work on high, long-lasting quality products and, not the least, our focus on decreasing our footprint in
every way we can.


In 2014, we set a goal to reduce our greenhouse gas emissions by 40% in 2019, compared to 2013. We reached this goal in 2018 and in 2019, we committed to decrease our GHG emissions by 30% by 2030 as part of the United Nations Climate Action in Fashion Initiative. This work
will be initiated from our end in 2020.


Production and use of energy make up for one third of all greenhouse gas emissions which are a key driver of climate change. Through our annual climate report, we map our own usage and with the results as a backbone, we follow up and improve throughout our business. Our goal is now to increase our share of renewable energy in our own facilities through renegotiating energy contracts for all parts of the organisation. Next step will be to impact our suppliers through audits and dialogue.


More than 3 billion people depend on the oceans as their primary source of protein (it’s the world’s largest source). But 40% of the oceans are suffering ill effects. Plastic, for instance, makes up the majority of marine debris. Oceans are also becoming more acidic. We contribute in two ways. First, through the recycling of plastics from oceans, industries and other sources. Two of the sustainable materials that we use in our products are made from such plastics, among others PET bottles and plastics found in the seas, such as fishnets and carpets. Another way to contribute is through more efficient packaging – both for our products in general, but also in shipping boxes and packaging for our e-com business. Our goal is to offer fully sustainable packaging by 2022, i.e. to phase out all plastics or any other harmful materials from our product packaging. Within our e-com business, we introduced climate positive shipping bags a couple of years ago, an initiative that has fallen well out. Our logistics team is also working with optimising export carton filling, which will minimise both our carbon footprint and the usage of so-called polybags.


We are a sports company and we live and breathe it. Our mission to inspire people to be more through sports and training unites not only our staff, but also our customers and consumers out there. And it doesn’t stop there. Employees and partners of all sorts are invited to our mandatory sports hour, and no-one has ever regretted coming along on a Björn Borg training session or other adventure. Not only do we get to surround ourselves with healthy, happy people, but we also get a very productive organisation with lots of positive energy. Stress, work environment and work safety are important areas not only to our own staff, but also to the people working in our factories. We work actively with constantly improving the situations of our peers, no matter where they are.

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