Cotton is one of the world’s most important natural fibres, and almost every person on this earth uses cotton one way or another every day. But cotton production sees a lot of challenges, of which working conditions, water management and unstable markets are some of them.
Therefore, the Better Cotton Initiative was founded. BCI is a not-for-profit organisation bringing together cotton’s complex supply chain, from the farmers to the retailers.
Since the beginning of 2017, Björn Borg is a proud member of the Better Cotton Initiative (BCI) and is committed to transforming the cotton sector by supporting more sustainable ways to produce cotton. Better Cotton farmers are trained to use water efficiently and care for the availability of water, while also caring for the health of the soil and conserving natural habitats.
BCI also addresses the most pressing challenges in cotton production by training farmers to actively phase out human rights abuses, such as child labour, gender inequality, and health and safety risks. Read more about Björn Borg’s engagement in Better Cotton here.