The climate impact is greater in other parts of the product lifecycle, such as in production stage and during transportation. However, we committed to reduce our impacts from our own operations, the one carried out within the Björn Borg Group.
This is areas where we have the most control and that our staff sees and can impact daily. In addition to transports of products, business travel by employees and energy consumption in our premises are addressed.
Our goal is to reduce CO2 emissions within the Group by 40 percent per SEK of sales by 2019 compared with 2013. For 2016 we also have set as a target to reduce energy consumption at the head office by 10 percent compared with 2015.
What we are doing to achieve our goal
We produce a climate impact report according to the GHG protocol to measure impacts from our operations, year on year. It includes Scope 1, Scope 2 and Scope 3 – comprising product transports from factory to stores, business travel by employees and energy consumption in offices and stores.
In 2015 the Group reduced its carbon footprint per SEK of sales by 12 percent and in absolute terms by 7 percent compared with 2014. We are well on our way to meeting the long-term goal of 40 percent. From the starting year of 2013 through 2015 the total reduction per SEK of sales is 29 percent.
Our product transports clearly have the biggest climate impact, nearly 60 percent of the total footprint (see more above), followed by business travel. For details on our transports, please see the separate information about our Shipments.
Improvements were achieved in 2015 thanks in part to less air travel. Flying on the job has a significant climate impact, accounting for no less than 83 percent of the total impact from business travel, as indicated below. Because production is primarily in Asia, some air travel is necessary, but we challenge whether trips are really necessary, how many people have to travel and whether visits to suppliers can be coordinated. This is reflected in our business travel policy.
There was a noticeable improvement for premises between 2013 and 2014, when the electricity used in Sweden was replaced by renewable alternatives. In total, 71 percent of the electricity that the Group buys now comes from renewable sources, primarily hydroelectric power. Going forward the goal is to continue to roll out renewable electricity in foreign subsidiaries as well as reduce consumption in premises through LED and motion-activated lighting, among other measures.
The big challenge to date has been to significantly reduce the share of products shipped by air. Consequently, one of the priorities in 2016 is to reduce air freight, as described above in the section on transports.