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Björn Borg Björn Borg updated their cover photo.

2 days ago

www.bjornborg.com ... See MoreSee Less

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Björn Borg

6 days ago

Follow our Q4 presentation tomorrow, Friday the 26th, on Youtube at 4PM! Our CEO Henrik Bunge will be interviewed by Penser Bank and you will be able to see it and ask questions, here: www.youtube.com/channel/UCLmAEBHTXLIXnuyVQ2TRHeQ ... See MoreSee Less

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Björn Borg

1 week ago

Live tonight at 6 p.m. CET: Andreas and Emma will stream live from our head office and present our new collection. Ask questions, get styling advice and receive an exclusive offer. www.instagram.com/bjornborg ... See MoreSee Less

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Björn Borg

2 weeks ago

Harder, better, faster, stronger. That’s what we’ve been taught. But how come no one ever taught us why? ⁠⁠
At Björn Borg we love to train, not to become the world champions of anything. But to become the best versions of ourselves.⁠⁠
Because we don’t live to train.  We train to live. ... See MoreSee Less

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Björn Borg Björn Borg updated their cover photo.

2 weeks ago

www.bjornborg.com ... See MoreSee Less

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Likes: 30
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I guess that now the UK has left the EU, we'll get stuffed with big tax and handling charges on shipments from the EU, right? I hope this'll get sorted somehow, or Brits will have to stop shopping online from EU retailers 😳

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bjornborg

Back details by @lisa.olssons.

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Mar 2

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bjornborg

@vendelasvensson wearing our SS21 Collection.

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Mar 2

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@vendelasvensson wearing our SS21 Collection.

bjornborg

@conradssonphilip: "Staying positive and ...

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Mar 1

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@conradssonphilip: "Staying positive and mentally strong starts physically for me, something I’ve learned even more during the last year!"⁠⁠
#TrainToLive

bjornborg

@lisa.olssons: "Training is something I do ...

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Mar 1

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@lisa.olssons: "Training is something I do completely for ME and has always been a natural part of my life. That is where I focus on that moment only and let other thoughts rest."⁠⁠
#TrainToLive

bjornborg

We brought the Centre Hoodie in a new colour for ...

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Mar 1

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We brought the Centre Hoodie in a new colour for this season - Sycamore.

bjornborg

Giveaway - why do you #TrainToLive? Tell us why ...

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Feb 28

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bjornborg

Loungewear for the Sunday walk. @josefinlavold

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Feb 28

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Loungewear for the Sunday walk. @josefinlavold

bjornborg

Regram @mrjulls. "During the past year, one ...

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Feb 27

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Regram @mrjulls. "During the past year, one of the things that have kept me positive is training. My body and my mental health need it. It has become a part of my life and I'm so grateful for that.⁠⁠
⁠⁠
Even if I don't always feel motivated I take that time for myself and it's always worth it afterwards."⁠⁠
#TrainToLive

bjornborg

Saturday lounge wear. @josefinekstroms

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Feb 27

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bjornborg

"I train to be strong, healthy, get energy ...

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Feb 26

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"I train to be strong, healthy, get energy and most importantly - be the best mother I can be to my son." @josefinekstroms on why she #TrainToLive.

bjornborg

@sharareh.hoss on why she #TrainToLive: ...

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Feb 26

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@sharareh.hoss on why she #TrainToLive: "I’m often told that I come across as very strong and positive (which I am very grateful for) and people sometimes ask me how I have the capacity to do the amount of things that I do in my line of work and at the same time handle the psychological hardship that the IVF and circumstantial pain brings along.⁠⁠
⁠⁠
Well, first of all, the way I personally see it, don’t have any other choice.⁠⁠
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And second of all, quite honestly, I don’t always have the energy to stay positive and/ or be strong. ⁠⁠
Sometimes I just wanna eat chocolate in my bed and cry my eyes out. Or why not drink wine with my girls and moan about how much everything sucks. And that’s all perfectly fine.⁠⁠
⁠⁠
But I can seriously say that working out and meditating, are two things that make me capable of handling everything so much easier.⁠⁠
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I feel so much better and more in balance and high on life after a workout and sometimes I feel it's better than all the therapy in the world."⁠⁠

bjornborg

Whatever definition of #TrainToLive suits you, ...

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Feb 26

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Whatever definition of #TrainToLive suits you, these pieces are here to support your goals.

bjornborg

Spring vibes by @fiahamelijnck

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Feb 25

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bjornborg

This season's camou. @emilsebastiian

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Feb 25

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bjornborg

@liekevdhoorn: "Working out has always been a...

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Feb 24

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@liekevdhoorn: "Working out has always been a really important thing in my life and I could never live without it. It makes me feel stronger, powerful and more relaxed.⁠⁠
⁠⁠
To feel good in your own body is the best feeling in the world. I think everybody deserves this." #TrainToLive

bjornborg

Everyday staples by @marie_reierth.

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Feb 24

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bjornborg

@jacoblingvannerus: "For me #TrainToLive is ...

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Feb 24

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@jacoblingvannerus: "For me #TrainToLive is not about competing against others. It’s about pushing yourself to the very limit and reaching new goals that you never thought were accomplishable."

bjornborg

The tights we reach for every day, styled by ...

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Feb 23

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The tights we reach for every day, styled by @emeliehg.

bjornborg

Morning stretch. @fannyamandanilsson

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Feb 23

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bjornborg

Athleisure look by @emilioaaraya. "I train so...

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Feb 22

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Athleisure look by @emilioaaraya. "I train so that I have the strength to dance. I train to support my body and mental health."⁠⁠
#TrainToLive

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See more here: https://www.bjornborg.com/se/

Our performance line consist s of sports fashion garments for cross-functional training. Engineered for people who are not prepared to compromise on either fit or function. Our performance apparel will let you perform at your very best.

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnN5ZENTSFY1dUtB

Performance apparel 2020

See more: https://www.bjornborg.com/se/

It's an art looking dressed up and relaxed at the same time. Our Sportswear collection makes it really easy, no matter how your day look like. The collection has a high fashion level and will make your wardrobe elevate.

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLm16Rzk2WV9PUGFB

Sportswear 2020

See more: https://www.bjornborg.com/se/

This season, we decide to continue our concept inspired by the Swedish darkness - Running from daylight. Explore the collection online and in stores

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlNsYWhmNHltdW1N

Running from daylight 2020

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmszV3dZbUp0WkNz

Sportswear

See more: https://www.bjornborg.com/se/

Our performance line consist s of sports fashion garments for cross-functional training. Engineered for people who are not prepared to compromise on either fit or function. Our performance apparel will let you perform at your very best.

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLm5raGhxclIwSVE0

Performance Apparel

See more here: https://www.bjornborg.com/se/

This season, we decide to continue our concept inspired by the Swedish darkness - Running from daylight. Explore the collection online and in stores

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkJPZWNwUnU3RFo4

Running from daylight

Joel Kinnaman for Björn Borg.

ttps://ww.bjornborg.com
https://ww.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLi00LURWRlotVTNR

Björn Borg - Joel Kinnaman, Autumn Winter 2020

Running from daylight by Björn Borg, AW20.

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlpCQy1IdnY2bl9R

Björn Borg - Running from daylight

Running from daylight by Björn Borg, AW20.

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk5yRDlNYl9lczZR

Björn Borg - Running from daylight

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