For AW 2017, Björn Borg introduces sustainable materials in several parts of our collection. Our overall goal is to offer 70% of our range in sustainable materials by 2019.
Our big seller Borg Tee is as of now made from recycled polyester.
Recycled polyester is a green, sustainable alternative to virgin polyester. As of AW-17, our most popular sportswear item Borg Tee will be offered in 90% recycled polyester and 10% elastane. This goes for all printed and monochrome (single coloured) styles of the T-shirt.
The monochrome and printed styles of the following products in our AW-17 performance collection are also made from recycled polyester (in a mix with elastane for elasticity):
Adrian Shorts, Claude Tee, Cody Tank Top, Cheryl Tank Top, and Courtney, Celeste, Cora and Connie Tights. Clara and Asher Tights are made from recycled polyamide. As for the Borg Tee, the melange styles of these products are not yet made from recyclable material.
Difference polyester and recycled polyester:
Polyester is a manmade material, synthesized from petrochemical products, or oil in layman terms, through a process called polymerisation. Unlike polyester, recycled polyester uses PET as the raw material. This is the same material that is used in clear plastic water bottles.
The process of converting PET into recycled polyester requires less energy than in the case of normal polyester according to several studies.
Apart from reducing our dependence on petroleum as a raw material, using recycled PET also diverts PET bottles from ending up in landfills.
Our Centre sportswear collection, launching for Autumn Winter 2017, is made from organic cotton and parts of our Core underwear (Core Sport and Core Side Stretch) are made from Better Cotton for Autumn/Winter 2017.
For those who are not yet acquainted with Better Cotton, here is an introduction: BCI is a not-for-profit organisation stewarding the global standards for Better Cotton, and bringing together cotton’s complex supply chain, from the farmers to the retailers. Read more here.