For AW 2017, Björn Borg introduced sustainable materials in several parts of our collection. Today, all our sportswear and male underwear are sustainably sourced. Our goal is to offer B. Tomorrow products (where a minimum of 70% of the product is sustainably sourced) in 100% of the Autumn/Winter 2023 collection.
Our big seller Borg Tee is as of now made from recycled polyester.
Recycled polyester is a green, sustainable alternative to virgin polyester. As of AW-17, our most popular sportswear item Borg Tee will be offered in 90% recycled polyester and 10% elastane. This goes for all printed and monochrome (single coloured) styles of the T-shirt.
The monochrome and printed styles of the following products in our AW-17 performance collection are also made from recycled polyester (in a mix with elastane for elasticity):
Adrian Shorts, Claude Tee, Cody Tank Top, Cheryl Tank Top, and Courtney, Celeste, Cora and Connie Tights. Clara and Asher Tights are made from recycled polyamide. As for the Borg Tee, the melange styles of these products are not yet made from recyclable material.
Difference polyester and recycled polyester:
Polyester is a manmade material, synthesized from petrochemical products, or oil in layman terms, through a process called polymerisation. Unlike polyester, recycled polyester uses PET as the raw material. This is the same material that is used in clear plastic water bottles.
The process of converting PET into recycled polyester requires less energy than in the case of normal polyester according to several studies.
Apart from reducing our dependence on petroleum as a raw material, using recycled PET also diverts PET bottles from ending up in landfills.