During 2016 we rolled out sustainable packaging gradually, increasing the share of FSC (Forest Stewardship Council) certified carton from responsibly managed forests. For packaging produced during 2018 around 59% were FSC certified. The goal is to offer fully sustainable and recyclable packaging in 2022.
With our e-com business gaining market, we have found it important to replace the shipping boxes that we used last year, with sustainable bags. The new bags require less space in transport and are 100% climate neutral through full climate compensation through certified plantation of trees in Colombia and a Golden Standard certified tree plantation project. The bags are certified ÅterBära™, made from recycled material from a certified factory in Europe and marked for recycling through FTI. They have been introduced for all products but for underwear, which has posed a challenge in the post.
We continuously look for ways to reduce the CO2 emission from our packaging, both through challenging ourselves in the choice of materials and design and our consumers through recycling. To further improve our packaging footprint, we are looking into how to minimise waste and consumption and to introduce vendor control through the Amfori BSCI Code of Conduct.