During 2016 we rolled out sustainable packaging gradually, increasing the share of FSC (Forest Stewardship Council) certified carton from responsibly managed forests. In 2020, 100% of our cardboard in packaging was in FSC paper. Our goal is to offer fully sustainable and recyclable packaging by 2023.
With our e-com business gaining market, a total increase of 38% in 2020, we continuously challenge ourselves to find solutions for decreasing our CO2 emissions through the right choices of materials, design, shipping etc. A couple of years ago we replaced the previously used shipping boxes with sustainable bags. The new bags require less space in transport and are 100% climate-neutral through full climate compensation through certified plantation of trees in Colombia and a Golden Standard certified tree plantation project. The bags are certified ÅterBära™, made from recycled material from a certified factory in Europe and marked for recycling through FTI.
In 2020, we introduced new shipping boxes for larger shipments. The boxes are made of 100% recycled FSC certified cartons. For last-mile transports, we have contracted a transporter in Sweden that climate compensates 100% of their deliveries.