Our target is that by 2019 all our product packaging will be FSC certified and/or be made from recycled material. The target was that already by the beginning of 2017, at least 80 % of our underwear packaging would be FSC certified.
What we are doing to achieve our target
During 2016 we rolled out packaging gradually increasing the share of FSC certified carton from responsibly managed forests. By early 2017 around 70 percent of underwear packaging were FSC certified, which meant we did not fully reach our target.
In addition, we are continuously looking for ways to reduce the amount of material used in packaging, since total environmental footprint decreases the less material is used. We challenge ourselves on whether a certain packaging material or other part or element is really necessary, such as for functional reasons.
Another important part of the environmental footprint is to ensure that packaging is sorted by the consumer and can be recycled as far as possible. When designing packaging, ease in separating materials so that the customer can sort them is factored into the equation. We encourage consumers to recycle packaging, and provide instructions on the packaging how to do so.