During 2016 we rolled out sustainable packaging gradually, increasing the share of FSC (Forest Stewardship Council) certified carton from responsibly managed forests. In 2019, 93% of our cardboard in packaging was in FSC paper and 90% of our packaging was sustainable. Our goal is to offer fully sustainable and recyclable packaging by 2022 and to implement new sustainable and recyclable hooks in 2020.
With our e-com business gaining market, we replaced the previously used shipping boxes with sustainable bags last year. The new bags require less space in transport and are 100% climate-neutral through full climate compensation through certified plantation of trees in Colombia and a Golden Standard certified tree plantation project. The bags are certified ÅterBära™, made from recycled material from a certified factory in Europe and marked for recycling through FTI. They have been introduced for all products but for underwear, which has posed a challenge in the post.
We continuously look for ways to reduce the CO2 emission from our packaging, both through challenging ourselves in the choice of materials and design and our consumers through recycling. To further improve our packaging footprint, we are looking into how to minimise waste and consumption and to introduce vendor control through the Amfori BSCI Code of Conduct.