Quality and useful life

Quality and useful life

One of the big environmental challenges is global overconsumption of inexpensive clothing of poor quality. Our goal is to always make high quality products. In our opinion, product quality is the essence of sustainability – making products that last over time.

Our goal

All our products are designed for longevity, a long useful life, and shall meet our – and our consumers – stringent quality demands. The products must hold up after repeated use and washing.

What we are doing to achieve our goal

We have a rigorous quality assurance process to ensure a high level of quality. It consists of specific quality requirements in production and extensive quality testing to ensure that the requirements are met. Continuous improvements in the requirements and quality assurance process are made year after year.