Quality and useful life

Quality and useful life

One of the big environmental challenges is global overconsumption of inexpensive clothing of poor quality. Our goal is to make high quality products that last and we are convinced that quality is really the backbone of sustainability.

Our target

All our products shall be designed for a long useful life and must meet high, stringent quality requirements. Our products shall hold up after repeated use and extensive washing.

What we are doing to achieve our target

We have a rigorous quality assurance process to ensure a high quality level, consisting of several steps in a thorough process, including clear, specific quality requirements on suppliers and extensive quality testing during the product development phase to ensure that the requirements are met. We also work hard in continuously improving our quality process over time.