Björn Borg has terminated the distribution contract for the Netherlands, Belgium and Luxemburg, aiming to run the distribution of Björn Borg products in the region in-house. Current distributors...
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Press releases
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
December 2015
Björn Borg har sagt upp bolagets distributionsavtal för Holland, Belgien och Luxemburg. Syftet är att i framtiden driva distributionen av Björn Borg-produkter i dessa länder i...
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November 2015
STRONG QUARTER
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STARKT KVARTAL
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October 2015
Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för det tredje kvartalet 2015. Datum: Fredagen den 6 november 2015 Tid:...
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In the late 80’s, a group of people embarked on a journey to design the best pair of underwear ever. Hard work and an unseen attention to detail led to a pair of shorts that offered the perfect fit. M...
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September 2015
A limited edition collection named Iconic is available as part of the Björn Borg AW15 release. The Iconic collection unites Björn Borg’s sports heritage with the contemporary urban edge that has become the...
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Today, Björn Borg launches its AW15 collection together with its first fitness app ever, Sprinter. The free iPhone app enables you to match with new workout buddies and improve performance by reaching ...
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August 2015
Full video of all the SS16 looks which hit the runway on Monday Aug 24th at the start of Stockholm Fashion Week.
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On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable ...
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1 APRIL – 30 JUNE, 2015 The Group’s net sales increased by 2 percent to SEK 99.2 million (97.0). Excluding currency effects, sales fell by 5 percent. The gross profit margin was 53.0 percent...
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1 APRIL – 30 JUNI 2015 Koncernens nettoomsättning ökade med 2 procent till 99,2 MSEK (97,0), exklusive valutaeffekter minskade omsättningen med 5 procent. Bruttovinstmarginalen uppgick...
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In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. In a tribute to the pioneering space project Mars One and the concept of the ultimate challenge: training...
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Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för det andra kvartalet 2015.
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July 2015
Three months after launch, with over 700 fan videos generating 20M views and 500,000 worldwide players, Björn Borg turns its Cannes Lions rewarded* game First Person Lover into a fan property. Love weapons, ...
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June 2015
Björn Borg has launched a new business plan for 2015-2019, focusing on sales growth and on transitioning the brand to a sports fashion brand. In connection with the implementation of the new business...
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Björn Borg har lanserat en ny affärsplan för 2015-2019, med fokus på försäljningstillväxt och att förflytta varumärket till att bli ett mer utpräglat...
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May 2015
Annual Report in English, see pdf
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The Annual General Meeting of Björn Borg AB was held at 6 p.m. on 11 May, 2015 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,...
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Björn Borg AB:s årsstämma hölls kl. 18.00 den 11 maj 2015 i bolagets lokaler i Stockholm. Vid årsstämman fastställdes moderbolagets och koncernens resultat- och balansräkning...
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JANUARY 1 – MARCH 31, 2015 The Group’s net sales decreased by 8 percent to SEK 131.1 million (142.8). Excluding currency effects, sales were down 16 percent. The gross profit margin was 53.6...
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1 JANUARI – 31 MARS 2015 Koncernens nettoomsättning minskade med 8 procent till 131,1 MSEK (142,8), exklusive valuta effekter minskade omsättningen med 16 procent. Bruttovinstmarginalen...
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Björn Borg has run a test in Sweden for subscriptions of their men’s boxers – with great success. After a year’s trial on a national level, the brand now introduces men’s underwear subscriptions globally...
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Välkommen till frukostmöte i samband med att Björn Borg lämnar sin delårsrapport för det första kvartalet 2015
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April 2015
Årsredovisningen för räkenskapsåret 2014 finns nu tillgänglig på Björn Borgs webbplats, http://corporate.bjornborg.com/sv/home Som tidigare har kommunicerats hålls Björn Borgs årsstämma den 11 maj 2015...
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Daniel Grohman tillträder som CFO för Björn Borg den 15 juli 2015. Daniel, som ersätter avgående CFO Magnus Teeling, kommer senast från en tjänst som CFO och Inköpschef...
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The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Monday, 11 May 2015 at 6 p.m., at the company's premises, at Tulegatan 11, Stockholm,...
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Aktieägarna i Björn Borg AB (publ) kallas härmed till årsstämma måndagen den 11 maj 2015 klockan 18.00 i bolagets lokaler på Tulegatan 11 i Stockholm. Inregistrering...
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March 2015
Body limbs, nail polish bottles, lipsticks and flowers are dissected from fashion magazines to form a new whole, twisted artworks. This is the trademark of Italian collage artist Luca Mainini, whose art...
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February 2015
OCTOBER 1 – DECEMBER 31, 2014 The Group’s net sales increased by 36 percent to SEK 135.3 million (99.3). Excluding currency effects, net sales increased by 29 percent. The gross profit margin...
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1 OKTOBER – 31 DECEMBER 2014 Koncernens nettoomsättning ökade med 36 procent till 135,3 MSEK (99,3), exklusive valutaeffekter ökade nettoomsättningen med 29 procent. Bruttovinstmarginalen...
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Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the gaming world. Playthroughs on Youtube have rendered over 10M views and people from 176 countries have played t...
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January 2015
Today, on the 28th of January, Björn Borg launches its spring summer 2015 collection through a game named First Person Lover; taking the collection inspiration of fictitious worlds to a whole new level. ...
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When Björn Borg launches its spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through the introduction of a completely new genre: the First Person Lover (not shooter!) ...
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Björn Borg releases its Spring/Summer-15 collection through a free web-based game on January 28. The game introduces a new genre, First Person Lover, where players battle the forces of evil with the power ...
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After the Björn Borg SS15 runway show last August, the bespoke show pieces were enjoying a handsome amount of attention and desire from fashionistas and stylists all over the world. Due to popular demand, ...
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