Press releases - Fashion

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2020

December 10, 2020

Björn Borg releases home workout equipment range

In its pursuit to inspire people to work out, and by doing so becoming more and getting more out of life, Swedish sports fashion brand Björn Borg is releasing a training equipment collection for ... Read more

November 2020

November 24, 2020

Björn Borg to reach 78% sustainably sourced products in its Christmas collection

Swedish sports fashion brand Björn Borg continunes its journey towards a fully sustainable range, offering 78% sustainably sourced products in its Christmas collection. Under the name B.Tomorrow, the ... Read more

September 2020

September 15, 2020

Sports Fashion brand Björn Borg releases capsule collection inspired by the Swedish darkness

Taking inspiration from the Swedish darkness by using reflective prints, Björn Borg is now releasing a limited edition collection for Autumn/Winter 2020. The collection builds on the brand’s identity, ta... Read more

March 2020

March 1, 2020

Swedish sports fashion brand Björn Borg continues collaboration with DPM Studio for SS20

Following up the popular AW19 collaboration, Björn Borg and DPM Studio are now continuing their partnership with a new capsule collection for SS20. The London based designer Hardy Blechman joins fo... Read more

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You’ll only need one piece of equipment to do ...

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Jul 30

131 9

You’ll only need one piece of equipment to do this upper-body workout by @da_b0s3. Let’s go!
⁠
1. Single Arm Row: 4*12e⁠
2. Single Arm Tricep ext: 4*12e⁠
3. Chest press with flutter kicks: 4*45 sec⁠
4. Squat to Press: 4*12⁠
5. Bicep Curls: 4*12⁠
⁠
"The versatility of kettlebells compared to most gym equipment is unique. I use kettlebells for mobility, strength, and conditioning exercises."⁠
⁠
Video by @footdoctor_sweden.⁠

Nothing better than a sunset workout. @ouijeremie

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Jul 29

176 1

Nothing better than a sunset workout. @ouijeremie

By making our swimwear out of recycled PET we keep...

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Jul 28

522 11

By making our swimwear out of recycled PET we keep plastics out of landfills, and through donating discarded clothing to a recycling factory, the fabrics are recycled to become new clothing.

Beach walks with @thomasnelissen.

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Jul 26

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Beach walks with @thomasnelissen.

Athleisure look by @anneliaaland

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Jul 24

180 3

Athleisure look by @anneliaaland

Sports Hour - Full body workout with Elin. Join ...

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Jul 23

152 6

Sports Hour - Full body workout with Elin. Join our fitness trainer @reloadwithelin at Ödeshög, a magical place in Sweden. Let's do this! #bjornborgsportshour

Morning swim. @filipwolfe

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Jul 21

345 2

Morning swim. @filipwolfe

@rubenvisserthooft: ”Giving it my absolute all ...

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Jul 20

348 8

@rubenvisserthooft: ”Giving it my absolute all in sports is something that makes the blood and dopamine flow.
But you have to bring in the counter balance, too.
Breath work, stability, meditation are things that keep both mental sides in sync.
With some handstand practice, Wim Hof breathing, and a cold dip (although it’s not that cold anymore, haha), a day like this brings the mental calmness that is needed in life as well.”

Ready to play. @marie_reierth

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Jul 18

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Ready to play. @marie_reierth

Kettlebell workout by @da_b0s3 for this ...

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Jul 16

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Kettlebell workout by @da_b0s3 for this week's Sports Hour - let's go! Swipe and save.⁠
⁠
1. Single leg RDL 4*45 sec⁠
2. Romanian Deadlift: 4*12⁠
3. Reverse Lunge: 4*12 ⁠
4. Kettlebell Swing: 4*45 secs⁠
5. Kettlebell squat to Swing: 4*45 sec ⁠
⁠
"Kettlebells are incorporated into my workout routine weekly. The versatility of kettlebells compared to most gym equipment is unique.⁠
⁠
I use kettlebells for mobility, strength, and conditioning exercises. The bar on the kettlebell helps improve forearm and grip strength."⁠
⁠
Video by @footdoctor_sweden.

Take your time today to go out and get some fresh ...

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Jul 15

363 2

Take your time today to go out and get some fresh air. @tovewaldemar

Morning swim. @pipeocampo_ shot by @marcusmalm.

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Jul 14

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Morning swim. @pipeocampo_ shot by @marcusmalm.

@felicianoelle: ”Good energy + mind + body + ...

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Jul 11

266 4

@felicianoelle: ”Good energy + mind + body + soul = endorphins.

Listening to a good song, being surrounded by the people I love (digitally and however COVID allows us) and pushing my little body during a tough workout.

It all gives me the happiness and energy that it needs.” #TrainToLive

Saturday morning wear. @filipwolfe

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Jul 10

267 9

Saturday morning wear. @filipwolfe

Summer days, lazy days, hanging out with great ...

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Jul 9

197 6

Summer days, lazy days, hanging out with great friends, eating snacks, drinking a lot of water and some chilled wine… And at the same time keep up our Friday sports hour? Eh YES! This Friday we’re looking into our archives and want you to do the same - Go to our highlight “workouts” or IGTV and find whatever fits your mind and body today. Let us know what you picked! #TrainToLive #bjornborgsportshour

Best way to start this day. @pipeocampo_ captured ...

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Jul 8

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Best way to start this day. @pipeocampo_ captured by @marcusmalm.

The perfect tote bag for every day of summer.

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Jul 6

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The perfect tote bag for every day of summer.

Starting this week in the right way. @maksbehr

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Jul 5

324 4

Starting this week in the right way. @maksbehr

Looking for a challenge for your next gym session?...

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Jul 3

172 6

Looking for a challenge for your next gym session? Swipe & save this upper body workout by @valdemarfredriksson.

Start, set focus – do 3 rounds of:
a1. Band Facepull + External Rotation x8
a2. Single Arm Straight Pull-down x8 each arm

b1. Dumbbell Bench Press 4x8
b2. Inverted Barbell Row 4x8
Rest 90 sec

c1. Dumbbell Flyes 3x12
c2. Single Arm Dumbbell Row 3x8 each arm
Rest 90 sec

Metabolic conditioning - do 4 rounds of:
d1. Air bike 10cal
d2. Dumbbell Thrusters x12
d3. Side-to-side Bench Jump overs x12
D4. Standing Russian Twist x20
Repeat for 4 rounds.

Out for a morning coffee - @martinhanssons wearing...

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Jul 3

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Out for a morning coffee - @martinhanssons wearing the Centre hoodie.

Follow Björn Borg on Instagram

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkN1M2ZxcHNYY0lJ

Full-body home workout by Philine Pi Roepstorff - Björn Borg

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZrUUx1clRfalcw

High Summer Collection

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLndQRUxidjhvYUlV

Training for survival

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmRaMHBmN1lCNWpj

High Summer Collection

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlhlNlA2Zlh2Wkdv

Training for survival

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdVZC1YT284LXln

Body-weight workout - Björn Borg x Fightbox

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkU3LUppRUVxNXIw

Björn Borg - Candlelit Yoga Session

Join us for a great home workout, hosted by our health coach Valdemar Fredriksson.

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

https://www.bjornborg.com
#TrainToLive

Join us for a great home workout, hosted by our health coach Valdemar Fredriksson.

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

https://www.bjornborg.com
#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZTVTdPMDN4WEtJ

STREAM: Björn Borg - Live Workout With Valdemar Fredriksson

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going!

https//www.instagram.com/bjornborg
https//www.instagram.com/valdemarfredriksson
https//www.bjornborg.com/

#TrainToLive

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going!

https//www.instagram.com/bjornborg
https//www.instagram.com/valdemarfredriksson
https//www.bjornborg.com/

#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlVZM2x6VUFkdDVF

Björn Borg - Live workout with Valdemar Fredriksson

Follow Björn Borg on YouTube