Press releases - Fashion

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2019

Björn Borg and Joel Kinnaman announce collaboration to inspire more people to work out

Swedish sports fashion brand Björn Borg is initiating a global collaboration together with actor Joel Kinnaman starting at the beginning of 2020.Read more

October 2019

Björn Borg in collaboration with British fashion designer Liam Hodges

Swedish sports fashion brand Björn Borg drop their new collaboration – a limited edition collection with hyped fashion designer Liam Hodges.   Read more

September 2019

Listen to the workout symphony that makes you smarter

Science shows that training makes you smarter. So does classical music. Björn Borg decided to combine the two to see if it was possible to create the world’s smartest workout symphony. By composing a cla...Read more

February 2019

Björn Borg and Robyn present RBN

Today, Swedish sports fashion brand Björn Borg releases their exclusive capsule collection RBN with international pop star and fashion icon Robyn. The modern unisex collection presents a mixture of edgy ...Read more