In the book ‘The Lost Horizon’ by James Hilton, the characters find the utopian paradise Shangri-La after crashing their plane in the mountains of Tibet. It has come to represent a paradise hidden fro...
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Press releases - Fashion
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
December 2014
October 2014
Last week Björn Borg challenged Marcus “Zyrken” Gustafsson, one of the top parkourists in the world, took on the challenge to do an all-night parkour trail throughout the city of London in the Björn Borg ...
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For HS15 Björn Borg focuses on typical summer Instagram photography as the main source of inspiration, documenting a day in the life of each of their designers. This produces a personal and visually strong ...
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September 2014
On October 20, Björn Borg presents the RFLX Capsule Collection. Unlike other reflective products the RFLX pieces sport a discreet black surface during the day – and come to life at night. The collection in...
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Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined. ...
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August 2014
Last night, in impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant g...
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On August 26th, Björn Borg returns to Fashion Week in Stockholm with a spectacular runway show that fuses sports fashion and gaming, whilst channeling Björn Borg’s resolute mission to take an active sta...
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Björn Borg continues to take a stand for more love in the world. The Swedish fashion brand now investigates the deepened relations between humans and robots and hails a future where love can ignite the ...
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June 2014
One of the world’s best parkour and free running athletes Marcus “Zyrken” Gustafsson from Helsingborg, Sweden is joining forces with the clothing and underwear brand, Björn Borg. Zyrken is known for hi...
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Top ranked Dutch ice skater Koen Verweij is known not only for his remarkable skills on steel blades, but also for his signature golden locks and viking like good looks. Verweij is now joining forces with...
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We’re creating underwear together with bleeding edge space designers and the Swedish Steel industry. Our goal? To provide steel workers with flame proof undies that can handle extreme heat and hard core e...
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May 2014
Stop stressing and start relaxing! It’s time to become one with nature and find your inner peace in your underpants if you ask Björn Borg this summer.
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To support the right to marry out of love, Swedish Fashion Brand Björn Borg launched the campaign site Unitethelovers.com in the beginning of April. The site has generated money to support Love Commandos ...
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April 2014
Swedish fashion brand Björn Borg opens up for a digital way to generate Nudeclear energy and take an active stand for more love in the world on the site unitethelovers.com. For each couple united online, ...
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Swedish slope style Olympian star Henrik Harlaut has made a name of himself throwing down progressive tricks with a smooth style – but also for his irresistibly charming personality and clothing style. T...
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