Following up the successful collaboration, Björn Borg and Alice Stenlöf are now continuing their partnership with their first capsule collection. The influencer and designer Alice Stenlöf join forces wi...
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Press releases - Fashion
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
English
April 2023
December 2020
In its pursuit to inspire people to work out, and by doing so becoming more and getting more out of life, Swedish sports fashion brand Björn Borg is releasing a training equipment collection for ...
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November 2020
Swedish sports fashion brand Björn Borg continunes its journey towards a fully sustainable range, offering 78% sustainably sourced products in its Christmas collection. Under the name B.Tomorrow, the ...
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September 2020
Taking inspiration from the Swedish darkness by using reflective prints, Björn Borg is now releasing a limited edition collection for Autumn/Winter 2020. The collection builds on the brand’s identity, ta...
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March 2020
Following up the popular AW19 collaboration, Björn Borg and DPM Studio are now continuing their partnership with a new capsule collection for SS20. The London based designer Hardy Blechman joins fo...
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December 2019
Photo: Weplay! Esports Swedish sports fashion brand Björn Borg today announces a three year exclusive apparel sponsor partnership with the esport organization GODSENT. The collaboration, which began in a...
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October 2019
Swedish sports fashion brand Björn Borg drop their new collaboration – a limited edition collection with hyped fashion designer Liam Hodges.
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September 2019
Science shows that training makes you smarter. So does classical music. Björn Borg decided to combine the two to see if it was possible to create the world’s smartest workout symphony. By composing a cla...
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February 2019
Today, Swedish sports fashion brand Björn Borg releases their exclusive capsule collection RBN with international pop star and fashion icon Robyn. The modern unisex collection presents a mixture of edgy ...
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October 2018
Swedish sportswear brand Björn Borg drop their new collaboration – an underwear collection created by Ryan Hawaii – One of the world’s most interesting designers today.
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September 2018
Last week, a revolutionary pop-up shop opened in central Amsterdam, where people could swap drugs for sportswear. Why? Because you don’t need drugs to get high – the same feel-good substances are released in ...
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Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-good chemicals are released in our brain, which are sub...
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June 2018
During the premiere of the World Cup in Russia, a gay couple kissing with Russian and Saudi Arabian flags painted on their cheeks is displayed through a tifo in Augmented Reality. Together with the message...
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Today love is controlled by states and religions – this means same-sex marriages are forbidden in 87% of all countries in the world. That’s the background to the initiative Marriage Unblocked – a digit...
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September 2017
Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports br...
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August 2017
At 8.30 pm this evening BJÖRN BORG showcased a ‘see now, buy now’ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and available to s...
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July 2017
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on...
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June 2017
Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to the design of a bespoke l...
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May 2017
At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Björn Borg. The runway sho...
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February 2017
Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism vs. globalism? And t...
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Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much rivalry can improve ...
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October 2016
Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named Cotton always came i...
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Announced at the Fashion Week Stockholm in February, the Craig Green x Björn Borg collection has already enjoyed ovations from fashionistas all over the world. The much-awaited capsule is now available ...
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September 2016
Women have used sports underwear and appreciated its functionalities for years. So why are men restrained to working out in cotton underwear that go wet and heavy? Not anymore. On September 5th, Björn ...
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August 2016
Swedish tennis player Stefan Olsson was born with Artogryphosis, a disability that led to a life in wheelchair. But nothing could stop Stefan from fulfilling his dream of becoming a full time professional...
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Just days before the prestigious Ironman Copenhagen, triathlete Patrik Nilsson – Swedish Ironman record holder and two-time Ironman Champion, is the next athlete to be presented as a Björn Borg Game Ch...
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June 2016
On June 6, 1956, Björn Borg was born and would, after a lot of hard work and never giving up, become one of the greatest tennis legends in history. Today, the sports fashion brand that carries his name ...
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May 2016
At the age of 57, Annika Naenfeldt started training high diving. This weekend, she competes for Sweden in the LEN European Aquatics Championships in London after only three years of practice, and is now...
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March 2016
On March 21, Björn Borg introduces the Skin Collection; skin toned underwear for everyone. The collection is deliberately launched on the United Nation’s Racial Discrimination Day, as a tribute to human ri...
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February 2016
The 14-year-old Australian ballet dancer was refused to wear her Hijab to ballet studio. But nothing could stop her from pursuing her passion. On Valentine’s Day, Stephanie Kurlow is the first person t...
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In an art gallery in central Stockholm last night, Craig Green presented his new sportswear capsule collection, for men and women, in collaboration with sportswear brand Björn Borg. Green about the collection: ...
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January 2016
Craig Green incorporates both light and shadow, teaming up with Björn Borg for a limited edition sports fashion capsule collection of men’s, women’s and unisex clothing and underwear. This marks the debu...
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A retro space inspired showpiece collection was presented by Björn Borg at Fashion Week Stockholm last August. The handmade-in-Sweden Sport Couture capsule collection is now launched featuring fashion ...
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October 2015
In the late 80’s, a group of people embarked on a journey to design the best pair of underwear ever. Hard work and an unseen attention to detail led to a pair of shorts that offered the perfect fit. M...
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September 2015
A limited edition collection named Iconic is available as part of the Björn Borg AW15 release. The Iconic collection unites Björn Borg’s sports heritage with the contemporary urban edge that has become the...
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Today, Björn Borg launches its AW15 collection together with its first fitness app ever, Sprinter. The free iPhone app enables you to match with new workout buddies and improve performance by reaching ...
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August 2015
Full video of all the SS16 looks which hit the runway on Monday Aug 24th at the start of Stockholm Fashion Week.
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On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable ...
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In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. In a tribute to the pioneering space project Mars One and the concept of the ultimate challenge: training...
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July 2015
Three months after launch, with over 700 fan videos generating 20M views and 500,000 worldwide players, Björn Borg turns its Cannes Lions rewarded* game First Person Lover into a fan property. Love weapons, ...
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May 2015
Björn Borg has run a test in Sweden for subscriptions of their men’s boxers – with great success. After a year’s trial on a national level, the brand now introduces men’s underwear subscriptions globally...
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March 2015
Body limbs, nail polish bottles, lipsticks and flowers are dissected from fashion magazines to form a new whole, twisted artworks. This is the trademark of Italian collage artist Luca Mainini, whose art...
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February 2015
Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the gaming world. Playthroughs on Youtube have rendered over 10M views and people from 176 countries have played t...
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January 2015
Today, on the 28th of January, Björn Borg launches its spring summer 2015 collection through a game named First Person Lover; taking the collection inspiration of fictitious worlds to a whole new level. ...
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When Björn Borg launches its spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through the introduction of a completely new genre: the First Person Lover (not shooter!) ...
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Björn Borg releases its Spring/Summer-15 collection through a free web-based game on January 28. The game introduces a new genre, First Person Lover, where players battle the forces of evil with the power ...
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After the Björn Borg SS15 runway show last August, the bespoke show pieces were enjoying a handsome amount of attention and desire from fashionistas and stylists all over the world. Due to popular demand, ...
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December 2014
In the book ‘The Lost Horizon’ by James Hilton, the characters find the utopian paradise Shangri-La after crashing their plane in the mountains of Tibet. It has come to represent a paradise hidden fro...
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October 2014
Last week Björn Borg challenged Marcus “Zyrken” Gustafsson, one of the top parkourists in the world, took on the challenge to do an all-night parkour trail throughout the city of London in the Björn Borg ...
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For HS15 Björn Borg focuses on typical summer Instagram photography as the main source of inspiration, documenting a day in the life of each of their designers. This produces a personal and visually strong ...
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September 2014
On October 20, Björn Borg presents the RFLX Capsule Collection. Unlike other reflective products the RFLX pieces sport a discreet black surface during the day – and come to life at night. The collection in...
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Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined. ...
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August 2014
Last night, in impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant g...
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On August 26th, Björn Borg returns to Fashion Week in Stockholm with a spectacular runway show that fuses sports fashion and gaming, whilst channeling Björn Borg’s resolute mission to take an active sta...
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Björn Borg continues to take a stand for more love in the world. The Swedish fashion brand now investigates the deepened relations between humans and robots and hails a future where love can ignite the ...
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June 2014
One of the world’s best parkour and free running athletes Marcus “Zyrken” Gustafsson from Helsingborg, Sweden is joining forces with the clothing and underwear brand, Björn Borg. Zyrken is known for hi...
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Top ranked Dutch ice skater Koen Verweij is known not only for his remarkable skills on steel blades, but also for his signature golden locks and viking like good looks. Verweij is now joining forces with...
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We’re creating underwear together with bleeding edge space designers and the Swedish Steel industry. Our goal? To provide steel workers with flame proof undies that can handle extreme heat and hard core e...
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May 2014
Stop stressing and start relaxing! It’s time to become one with nature and find your inner peace in your underpants if you ask Björn Borg this summer.
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To support the right to marry out of love, Swedish Fashion Brand Björn Borg launched the campaign site Unitethelovers.com in the beginning of April. The site has generated money to support Love Commandos ...
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April 2014
Swedish fashion brand Björn Borg opens up for a digital way to generate Nudeclear energy and take an active stand for more love in the world on the site unitethelovers.com. For each couple united online, ...
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Swedish slope style Olympian star Henrik Harlaut has made a name of himself throwing down progressive tricks with a smooth style – but also for his irresistibly charming personality and clothing style. T...
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