Press releases - Fashion

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

October 2015

A CLASSIC RECREATED; THE TRUE STORY FROM BJÖRN BORG.

In the late 80’s, a group of people embarked on a journey to design the best pair of underwear ever. Hard work and an unseen attention to detail led to a pair of shorts that offered the perfect fit. M...Read more

September 2015

AN ICONIC LAUNCH: THE LIMITED EDITION UNDERWEAR RANGE ‘ICONIC’ OUT NOW

A limited edition collection named Iconic is available as part of the Björn Borg AW15 release. The Iconic collection unites Björn Borg’s sports heritage with the contemporary urban edge that has become the...Read more

BJÖRN BORG LAUNCHES ITS NEW AW15 COLLECTION WITH A SPORTS LIFESTYLE APP FOR IPHONE.

Today, Björn Borg launches its AW15 collection together with its first fitness app ever, Sprinter. The free iPhone app enables you to match with new workout buddies and improve performance by reaching ...Read more

August 2015

BJÖRN_BORG_SS16_–_FULL_SHOW___Björn_Borg_Corporate_site

BJÖRN BORG SS16 – FULL SHOW

Full video of all the SS16 looks which hit the runway on Monday Aug 24th at the start of Stockholm Fashion Week.Read more

BJÖRN BORG CAPTIVATED THE FASHION WEEK STOCKHOLM AUDIENCE WITH AN EPIC MARS-INSPIRED EXPERIENCE.

On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable ...Read more

BJÖRN BORG IS TRAINING FOR MARS: – STAGES SS16 SHOW IN TRIBUTE TO MARS ONE

In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. In a tribute to the pioneering space project Mars One and the concept of the ultimate challenge: training...Read more

July 2015

BJÖRN BORG RELEASES ITS LATEST COLLECTION TO UNITY USERS.

Three months after launch, with over 700 fan videos generating 20M views and 500,000 worldwide players, Björn Borg turns its Cannes Lions rewarded* game First Person Lover into a fan property. Love weapons, ...Read more

May 2015

BJÖRN BORG LAUNCHES SUBSCRIPTION SERVICE FOR UNDERWEAR.

Björn Borg has run a test in Sweden for subscriptions of their men’s boxers – with great success. After a year’s trial on a national level, the brand now introduces men’s underwear subscriptions globally...Read more

March 2015

SURREALIST POP VOYEUR AND COLLAGE VIRTUOSO LUCA MAININI DESIGNS FOR BJÖRN BORG

Body limbs, nail polish bottles, lipsticks and flowers are dissected from fashion magazines to form a new whole, twisted artworks. This is the trademark of Italian collage artist Luca Mainini, whose art...Read more

February 2015

FIRST PERSON LOVER GAME BECOMES VIRAL HIT; SPREADS LOVE IN 176 COUNTRIES AROUND THE WORLD.

Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the gaming world. Playthroughs on Youtube have rendered over 10M views and people from 176 countries have played t...Read more

January 2015

LIVE TODAY: BJÖRN BORG LAUNCHES SS15 COLLECTION WITH ONLINE GAME.

Today, on the 28th of January, Björn Borg launches its spring summer 2015 collection through a game named First Person Lover; taking the collection inspiration of fictitious worlds to a whole new level. ...Read more

BJÖRN BORG LAUNCHES SS15 COLLECTION WITH ONLINE FASHION GAME EXPERIENCE.

When Björn Borg launches its spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through the introduction of a completely new genre: the First Person Lover (not shooter!) ...Read more

FIRST PERSON LOVER KEYNOTE ANNOUNCEMENT TRAILER

Björn Borg releases its Spring/Summer-15 collection through a free web-based game on January 28. The game introduces a new genre, First Person Lover, where players battle the forces of evil with the power ...Read more

FIVE PIECES PER STYLE: LIMITED EDITION SHOW PIECES FROM THE BJÖRN BORG SS15 CATWALK SHOW LAUNCH ON JANUARY 19.

After the Björn Borg SS15 runway show last August, the bespoke show pieces were enjoying a handsome amount of attention and desire from fashionistas and stylists all over the world. Due to popular demand, ...Read more