Press releases - Fashion
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
October 2015
October 15, 2015
In the late 80’s, a group of people embarked on a journey to design the best pair of underwear ever. Hard work and an unseen attention to detail led to a pair of shorts that offered the perfect fit. M...
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September 2015
September 24, 2015
A limited edition collection named Iconic is available as part of the Björn Borg AW15 release. The Iconic collection unites Björn Borg’s sports heritage with the contemporary urban edge that has become the...
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September 7, 2015
Today, Björn Borg launches its AW15 collection together with its first fitness app ever, Sprinter. The free iPhone app enables you to match with new workout buddies and improve performance by reaching ...
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August 2015
August 26, 2015
Full video of all the SS16 looks which hit the runway on Monday Aug 24th at the start of Stockholm Fashion Week.
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August 25, 2015
On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable ...
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August 11, 2015
In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. In a tribute to the pioneering space project Mars One and the concept of the ultimate challenge: training...
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July 2015
July 16, 2015
Three months after launch, with over 700 fan videos generating 20M views and 500,000 worldwide players, Björn Borg turns its Cannes Lions rewarded* game First Person Lover into a fan property. Love weapons, ...
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May 2015
May 7, 2015
Björn Borg has run a test in Sweden for subscriptions of their men’s boxers – with great success. After a year’s trial on a national level, the brand now introduces men’s underwear subscriptions globally...
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March 2015
March 26, 2015
Body limbs, nail polish bottles, lipsticks and flowers are dissected from fashion magazines to form a new whole, twisted artworks. This is the trademark of Italian collage artist Luca Mainini, whose art...
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February 2015
February 11, 2015
Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the gaming world. Playthroughs on Youtube have rendered over 10M views and people from 176 countries have played t...
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January 2015
January 28, 2015
Today, on the 28th of January, Björn Borg launches its spring summer 2015 collection through a game named First Person Lover; taking the collection inspiration of fictitious worlds to a whole new level. ...
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January 22, 2015
When Björn Borg launches its spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through the introduction of a completely new genre: the First Person Lover (not shooter!) ...
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January 22, 2015
Björn Borg releases its Spring/Summer-15 collection through a free web-based game on January 28. The game introduces a new genre, First Person Lover, where players battle the forces of evil with the power ...
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January 14, 2015
After the Björn Borg SS15 runway show last August, the bespoke show pieces were enjoying a handsome amount of attention and desire from fashionistas and stylists all over the world. Due to popular demand, ...
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