Social community engagement

Social community engagement

Like many other companies and organisations, we have been engaged in helping those fleeing from war and severe living conditions.

In 2015 we donated all revenues from our staff outlet sales to Save the Children’s work on behalf of refugees. We also participate in the Swedish clothing industry’s charity event Världens Barn (Children of the World), donating products for its auction.

Each year we confiscate a large number of counterfeit copies of its products. Most are sent to a partner in England, His Church Charity, which removes the Björn Borg tag and sews on its own generic brand name, HIS. The products are then donated to the needy, including homeless. This is also a way to extend the useful life of products made from the earth’s resources. Products from previous seasons’ collections are sometimes donated as well.