SPRING SUMMER 2015 COLLECTION LAUNCHED!

SPRING SUMMER 2015 COLLECTION LAUNCHED!

ATLANTIS TREND FOR BJÖRN BORG SS15

THE LOST CITY INSPIRES SCUBA STYLING & UNDERWATER PRINTS.

Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined. 

The key prints in the collection are inspired by water, coral structures and ancient temples. These prints are found throughout all product groups. The key material trend for this season is mesh. This runs through inserts, paneling and details across apparel, underwear, bags, footwear and eyewear.

Styling takes its inspiration from scuba wetsuits through using chunky zips, neoprene, thicker seams and mixing together bright colours with black. Important colours in the SS15 collection are black & white and combining these with soft shades of grey, pink, orange and mint.

The Björn Borg SS15 collections of underwear, apparel, footwear and bags will be available at select retailers and Björn Borg concept stores as of January 2015.

For more images of the SS-15 Collection, see post on the Fashion Week Stockholm Show.

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mszxhra in sthlm seamless set 🖤
Sale starting today - Up to 40% off bjornborg.com and in stores.
@emilietommerberg in the Sthlm striped set 🖤
Sports Hour. Yoga session 🧘🏽‍♀️ with @sarasvelander 

#bjornborgsportshour
@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian