Sustainable Consumption

Sustainable Consumption

We have a few tools to encourage and support sustainable consumption and the overall driving force in our work is to find ways to enable consumers to lead a more sustainable lifestyle. We can do that through:
• Design
• Materials & processes
• Quality control
• Consumer dialogue, on-product excellence


Production stands for a big footprint but after the product leaves the store, its lifecycle continues, and we can influence the lifespan in different ways. Sustainability starts with design and a long-term commitment to making our collections last far beyond hype cycles or temporary trends. Björn Borg products are made for a marathon, not for sprints. We make conscious choices in the design process to avoid unnecessary fabric and trim consumption, and to ensure highly functional, sustainable, and long-lasting products. Our design and pattern team has adopted digital tools to increase efficiency in product development and reduce the number of physical samples being made. The tools enable us to scale down for a reduced footprint.

Care & recyclability

Since many of our products are either intimates or used during workout, they are washed often and not seldom at high temperatures. This has a significant environmental impact and affects the garment’s lifetime. We try to encourage consumers to handle garments in a way that reduces the environmental footprint and extends their useful life. If you would like to learn more about how to better care for your garments, check our “green your laundry” tips – you will find everything from grandma’ secrets to recommendations from Broadway.

Materials & processes

In autumn/winter 2021, we offered a 100% sustainably sourced clothing collection for the first time. We mean, by “sustainably sourced”, that the products are either made from at least 70% sustainably sourced material or that they support Better Cotton’s mission. Read more about their mission here.

These are our approved better choices for more sustainable materials and processes.