We are devoted to reaching our goal of offering 100% sustainably sourced collections for our Autumn/Winter 2023 collection and have grown the ratio of sustainably sourced (B. Tomorrow) products on the market from 5% 2017 to 36% in 2019 and 75% for the first two seasons in 2020.
Not only sustainable materials and processes are important. Timeless, qualitative design and increased quality control are also key to secure timeless pieces that can become wardrobe favourites for a long time to come. Read more about our quality controls in the section Driving Sustainable Consumption.
We factor environmental performance into our supplier evaluation. A supplier that is engaged and willing to improve, and also improves over time, has a chance to get more business (purchase volumes) from us. Annual specific targets are set with each supplier to enable tracking of progress.
WET PROCESSES: CHEMICALS & WATER
Traditional clothing production consumes a lot of water, especially to dye yarns, threads and fabrics. Some important issues involve water efficiency, water pollution prevention, and wastewater treatment. During 2018, we expanded our B. Tomorrow definition of sustainable products to not only include material but also dyeing and printing techniques. Solution Dye, Avitera® dye and digital prints are some techniques we define as better choices. This has put increased focus on what makes a product a better choice and is part of our work to reduce our footprint of water and chemicals. To gradually transition from conventional cotton into more sustainable options, will also significantly reduce our overall water footprint. Our high-summer 2020 collection contains no conventional cotton!
The manufacture of fabrics also requires the use of chemicals, especially for dyeing and printing. Björn Borg products are free from harmful chemicals. Our suppliers follow the EU chemical regulation REACH and also have to exclude what is called Substances of Very High Concern (SVHC), chemicals that are still allowed up to a certain maximum limit within the EU generally.
We also require our factories to maintain safety routines with respect to protective clothing and the storage and use of chemicals in production facilities. Through regular visits, we conduct our own inspections. Workplace safety, including chemicals management, is also addressed through audits made by third-party inspection firms once per year to make sure our suppliers follow our Code of Conduct.
Björn Borg is a member of the Swerea IVF Chemical Group for Textile companies, along with a number of other Swedish clothing companies, from where we get training and updates about chemicals used in textile processing.