The product life cycle

The starting point for our sustainability program is the product lifecycle – the various stages involved in producing and marketing our products, followed by the user phase by the consumer.

Our operations have different impacts, face different challenges and involve different stakeholders throughout the product lifecycle and the different stages calls for different approaches.

But the foundation of our sustainability work is that we shall address our impact in all stages of the product life cycle. That is why these sustainability pages are structured around the different stages of the product life cycle. Here you can read more about our targets and concrete measures in every stage of the Product Lifecycle.