Driving Sustainable Consumption

Driving Sustainable Consumption

Our product life cycle includes the period where our products are in the loving care of our consumers. This stage also has a significant impact on the environment. In fact, a Life Cycle Assessment we made some years back showed that nearly 60 percent of total climate impact was in this stage, mainly from washing.

Our target is to encourage the users of our products to reduce their climate footprint too. One of the measurements that we have taken is to introduce our own sustainability label B. Tomorrow. All products marked with this label are sustainable according to our own high standards. We also work with making our packaging as easily recyclable as possible, and have launched a new sustainability website during the year to reflect the brand’s sustainability work. To assist consumers where we meet them in stores, online, and through our products has made the education of our staff and partners is an important part of our sustainability work.

Lastly, the consumer can, of course, contribute herself through taking care of garments, for example by washing them responsibly, including washing in lower temperatures, using less detergent and hang drying instead of tumble drying.

How can you contribute? Here are some tips on how to green your laundry.

This is how a Björn Borg product gets the B. Tomorrow seal of approval:
A minimum 70% of the material for the product is sustainably sourced (in weight per shell fabric, main linings and padding combined). The material is made from renewable resources and/or a sustainable process and is grown, produced or sourced in a way that has a less negative impact on the Earth compared to conventional alternatives.

B. Tomorrow approved fibres from January 2019:
• Cotton sourced through BCI
• Org. Cotton
• Rec. Polyester
• Rec. Polyamide
• Rec. Wool
• Rec. Cotton
• Tencel™
• Org. Hemp
• S.Café®

Read more about our fibres here.