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Key figures

Quarterly KPIs
Net sales development per quarter
Sales per product
Stacked bar chart comparing Björn Borg Q4 2025 vs Q4 2024 sales by product category: underwear, sports apparel, footwear, bags, and other
Sales per market
Stacked bar chart comparing Björn Borg Q4 2025 vs Q4 2024 sales by market, with Sweden, Netherlands, Germany, Finland, Denmark, Belgium, and other
Sales per distribution channel
Stacked bar chart comparing Björn Borg Q4 2025 vs Q4 2024 sales by channel, including wholesale, e-commerce, own retail, and licensing
Financial overview
Income summary
Balance sheet
Key figures
Shareholders
Dividend & share
Financial overview
Income summary
Balance sheet
Quarterly KPIs
Sales per product
Stacked bar chart comparing Q1 2024 and Q1 2025 sales categories including underwear, sports apparel, footwear, bags, and other
Sales per market
Stacked bar chart comparing Q1 2024 and Q1 2025 sales share by market including Sweden, Netherlands, Germany, Finland, Belgium, Denmark, and other
Sales per distribution channel
Stacked bar chart comparing Q1 2024 and Q1 2025 sales channels including wholesale, own stores, e-commerce, distributors, and licensing
Net sales development per quarter
Stacked bar chart of quarterly net sales development from 2020 to Q1 2025 broken down by quarter with year-over-year growth percentages
Online share of sales
Stacked bar chart showing online share of sales Q1 2021 to Q1 2025 across own e-commerce, e-tailers, and marketplaces
Bjorn Borg brand logo in white text with tennis ball icon on a black background
Björn Borg AB
Frösundaviks allé 1, SE-169 70 Solna, Sweden.
Phone: +46 8 506 33 700.
E-mail: info@bjornborg.com.
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