This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from other web pages that is not governed by us.

Information about the use of cookies by Björn Borg AB

As we at Björn Borg want you to have as smooth a website experience as possible, we use cookies. The following describes Björn Borg's use of cookies on our websites/domains and how you can consent to, block or delete them.

We use four different categories of cookies on our website: necessary, preference, statistic and marketing cookies. The necessary cookies are needed for the website to function correctly and for you to be able to move around the website and use its functions. With the exception of these necessary cookies, we only use the cookies that you have allowed us to use through the choices you make via the banner that appears when you first enter the website. These other cookies make it possible for us to optimize the website's functions according to your needs, improve your experience and individualize future visits, e.g. by remembering your user preferences. If you do not give us your permission to store certain cookies, it is possible that you may not use all parts of the website, and that certain parts of the website may not work properly or as intended. We also would like to inform you that certain cookies are placed by third-party services displayed on our website.

Some cookies may also collect information about you and your on-line behaviour. If you want more about how we at Björn Borg process the personal data we collect from you, please read our privacy notice Privacy Policy | Björn Borg AB (bjornborg.com). In the notice, you will also find information on how to get in touch with us if you have questions about our processing of your personal data.

We have made sure that you are the one who controls how we use the cookies placed on your device. Therefore, we have given you an opportunity to choose which categories of cookies you allow us to apply to your device. You can change or withdraw your consent via our cookie consent banner on our website. If you have questions regarding the cookies we have placed on your device, please contact us at legal@bjornborg.com. Remember to submit your consent ID and date, which you will find below, when contacting us.

If you are wondering what cookies are…

Cookies are small text files with information stored on your device, i.e. your computer, mobile phone, tablet, etc., when you visit a website. A cookie will typically contain the name of the site that the cookie came from, how long the cookie will be stored and a number (usually a randomly generated unique number). Cookies are used to make websites work more effectively but also to provide certain information to the owner of a website. Cookies make it possible to distinguish different users from each other, which can give each user a more personalized and positive experience of the website.

Your consent applies to the following domains: corporate.bjornborg.com

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.