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Financial data

Summary

Quarterly

SEK thousands	Q1 2011	Q2 2011	Q3 2011	Q4 2011	Q1 2012	Q2 2012	Q3 2012	Q4 2012	Q1 2013	Q2 2013	Q3 2013	Q4 2013	Q1 2014	Q2 2014	Q3 2014	Q4 2014	Q1 2015	Q2 2015	Q3 2015	Q4 2015	Q1 2016	Q2 2016	Q3 2016	Q4 2016	Q1 2017	Q2 2017	Q3 2017	Q4 2017	Q1 2018	Q2 2018	Q3 2018	Q4 2018	Q1 2019	Q2 2019	Q3 2019	Q4 2019

Brand sales 1	431,029	314,967	551,267	384,133	447,640	288,360	484,938	376,244	431,815	275,093	482,268	331,665	382,081	249,963	452,422	342,904	394,206	246,063	472,865	330,214	419,474	280,888	479,109	371,960	436,957	270,824	474,201	359,775	411,661	294,022	443,527	453,784	473,112	272,185	490,491	380,927
Net sales	150,310	100,586	157,279	125,444	141,009	104,091	165,976	138,746	130,786	105,759	160,228	99,275	142,783	96,969	163,723	135,278	131,081	99,199	191,430	152,618	158,065	122,165	179,977	171,410	185,657	134,844	205,712	170,269	169,204	140,341	203,132	196,898	188,155	141,705	230,585	196,408
Gross profit margin, %	50%	54.9%	49.8%	52.5%	48.5%	51.4%	50.9%	51.9%	50.1%	52.1%	51.8%	52.1%	52.8%	52.5%	52.4%	54.1%	53.6%	53%	51.9%	51.8%	50%	53.5%	50.4%	48%	48.9%	52.1%	56.3%	58.3%	57.1%	59.9%	57.7%	55.5%	56.8%	55.4%	52.5%	50.8%
Operating profit	28,398	8,190	32,976	14,143	14,631	4,848	35,222	15,085	9,225	860	23,610	-12,534	19,048	522	32,821	3,559	12,828	-1,662	32,872	14,554	13,891	305	28,636	21,365	6,741	-290	32,012	16,905	15,085	2,888	36,999	16,033	18,545	-1,678	33,065	1,430
Operating margin, %	18.9%	8.1%	21%	11.3%	10.4%	4.7%	21.2%	10.9%	7.1%	0.8%	14.7%	neg	13.3%	0.5%	20%	2.6%	9.8%	neg	17.2%	9.5%	8.8%	0.2%	15.9%	12.5%	3.6%	-0.2%	15.6%	9.9%	8.9%	2.1%	18.2%	8.1%	9.9%	-1.2%	14.3%	0.7%
Profit after financial items	28,033	8,903	32,664	15,026	12,730	3,830	33,368	18,948	7,086	4,467	22,695	-9,399	19,987	3,939	33,834	5,612	17,781	-1,585	29,510	11,855	9,579	-16	28,493	25,413	6,765	-2,078	31,028	15,683	19,099	3,216	35,633	16,081	19,946	-2,828	34,140	-2,568
Profit margin, %	18.7%	8.9%	20.8%	12%	9%	3.7%	20.1%	13.7%	5.4%	4.2%	14.2%	neg	14%	4.1%	20.7%	4.1%	13.6%	neg	15.4%	7.8%	6.1%	0.0%	15.8%	14.8%	3.6%	-1.5%	15.1%	9.2%	11.3%	2.3%	17.5%	8.2%	9.6%	-2%	14.8%	-1.3%
Earnings per share, SEK 2	0.89	0.33	1.05	1.92	0.44	0.1	1.11	0.45	0.3	0.23	0.74	-0.4	0.62	0.15	1	0.18	0.61	-0.04	0.88	0.34	0.28	-0.09	0.95	0.74	0.18	-0.11	0.98	0.43	0.6	0.06	1.15	0.58	0.67	-0.09	1.07	-0.11
Earnings per share after dilution, SEK 3	0.88	0.33	1.05	1.92	0.44	0.1	1.11	0.45	0.3	0.23	0.74	-0.4	0.62	0.15	1	0.18	0.61	-0.04	0.84	0.29	0.28	-0.08	0.95	0.74	0.18	-0.11	0.98	0.43	0.6	0.06	1.15	0.58	0.67	-0.09	1.07	-0.11
Number of stores at end of period	50	54	54	56	56	57	59	60	57	57	54	38	38	38	38	41	40	38	38	41	40	40	39	40	39	39	40	41	39	38	34	34	34	34	34	33
of which own concept stores	10	12	13	15	14	13	13	17	17	17	16	17	17	17	17	18	18	17	18	21	21	21	20	20	33	33	34	35	34	34	30	30	30	30	30	30

1 Estimated total sales of Björn Borg products at the consumer level excluding VAT, based on reported wholesale sales.
2 Earnings per share in relation to the weight average number of shres during the period (comparison year restated after split).
3 Earnings per share adjusted for any dilution effect (comparison year restated after split).

Analysis in Swedish from Erik Penser Bank:

https://links.penser.se/f/a/borg_20191126.pdf

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Happy #bjornborgsportshour from @fashionablefit! Don’t underestimate the at-home workout, this is a challenging circuit.

Between every set of exercises you do 30 jumping jacks to get that heart rate up. Let’s go!

WORKOUT WITH @FASHIONABLEFIT

1. Lunges to a high knee x 10 each side
Jumping jacks x 30

2. Half around the world lunges x 5 each side
Jumping jacks x 30

3. Glute bridge / hip raiser x 20
Jumping jacks x 30

4. Single leg hip raisers x 10 each side
Jumping jacks x 30

5. Abs x 20
Jumping jacks x 30

Repeat circuit 4-5 times.
Happy BB Sports Hour!
/@fashionablefit

Wearing: Cora Essential Tights
Cynthia Long Sleeve Top

Roll out your mat and get ready to move! We’re hosting an online class tomorrow at 11am CET on IG live, led by our personal trainer Johanna. Set your alarm and head to our story for more info.

@sa_gajadhar wearing the Chris tights.

Up to 40% off on selected items in stores and at bjornborg.com. Ready, set, go!

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Björn Borg - Home cardio workout by Fashionablefit

Björn Borg x Team Salty - Techno Yoga, session 2

Björn Borg x Team Salty - Techno Yoga, session 1

Björn Borg - Team Borg, Spring Summer 2020

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