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Key figures

Quarterly KPIs
Net sales development per quarter
Sales per product
Stacked bar chart comparing Björn Borg Q4 2025 vs Q4 2024 sales by product category: underwear, sports apparel, footwear, bags, and other
Sales per market
Stacked bar chart comparing Björn Borg Q4 2025 vs Q4 2024 sales by market, with Sweden, Netherlands, Germany, Finland, Denmark, Belgium, and other
Sales per distribution channel
Stacked bar chart comparing Björn Borg Q4 2025 vs Q4 2024 sales by channel, including wholesale, e-commerce, own retail, and licensing
Financial overview
Income summary
Balance sheet
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Björn Borg AB
Frösundaviks allé 1, SE-169 70 Solna, Sweden.
Phone: +46 8 506 33 700.
E-mail: info@bjornborg.com.
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