Financial data

SEK thousands 2018 2019 2020 2021 2022 2023
           
Assets            
Non-current assets            
Intangible assets            
Goodwill 34,746 35,098 34,306 34,685 36,486 36,422
Trademarks 187,532 187,532 187,532 187,532 187,532 187,532
Other intangible non-current assets 9,956 9,908 10,255 10,917 7,561 6,401
232,234 232,538 232,094 233,134 231,579 230,355
           
Tangible non-current assets            
Tangible non-current assets 15,390 18,127 16,580 15,405 16,195 17,663
Long-term receivable 0 0 0 0 0 0
Deferred tax assets 23,228 14,958 15,761 13,952 12,575 12,310
Right-of-use assets   131,458 57,481 54,950 52,571 43,942
           
Total non-current assets 38,618 164,543 89,822 84,307 81,341 73,915
           
Current Assets            
Inventories            
Inventory 139,564 128,424 123,357 151,991 201,136 184,361
           
Current receivables            
Accounts receivable 130,487 124,805 83,627 91,969 104,212 99,379
Other current receivables 13,625 19,901 19,884 22,524 19,094 16,869
283,676 273,130 226,867 266,484 324,442 300,609
           
Short-term investments            
Short-term investments 0 0 0 0 0 0
           
Cash & cash equivalents            
Cash and bank balances 36,388 29,002 70,235 96,743 16,032 26,646
           
Total current assets 459,628 430,555 420,459 515,218 541,610 511,616
           
Total assets 590,916 699,213 619,018 680,668 653,394 631,525
           
Total equity and liabilities            
           
           
Equity 281,705 264,884 291,013 334,217 324,809 350,817
           
Non-current liabilities            
Deferred tax liabilities 42,892 40,370 39,289 39,596 39,877 39,701
Other non-current liabilities 3,824 0 0 1,932 0 0
46,716 40,370 39,289 41,528 39,877 39,701
Current liabilities            
Long-term lease 0 96,137 35,701 33,777 32,386 25,470
Current liabilities to credit institutions 0 7,242 0 0 30,000 0
Accounts payable 37,646 55,862 77,245 97,036 106,021 135,792
Short-term lease 0 37,123 21,383 20,242 19,265 17,379
Other current liabilities 224,849 197,595 154,387 153,868 101,036 62,366
             
262,495 393,959 288,716 304,923 288,708 241,007
           
Total liabilities 309,211 434,330 328,005 346,451 328,585 280,708
           
Total equity and liabilities 590,916 699,213 619,018 680,668 653,394 631,525

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive