Financial data

SEK million 2018 2019 2020 2021 2022
         
Net sales, SEK m          
Licensing 83.8 83.4 82.7 91.1 42.1
Distributors 494 463.8 454.9 537.0 572.1
Wholesale 468.6 530.4 466.6 503.9 544.7
Consumer Direct 185.8 197.3
Own e-commerce 83.7 99.8 113.7
Own stores 127.4 113.2 106.7
Intra-Group Sales -515.4 -495.9 -481.3 -548.9 -518.3
Group 716.8 779.0 734.0 796.1 861.0
       
Operating profit, SEK m        
Licensing 13.4 13.4 12.5 8.2 7.2
Distributors 14.8 11.1 7.0 13.6 19.6
Wholesale 45.6 29.6 16.9 68.5 52.8
Own e-commerce     10.2 20.2 17.7
Own stores     -12.9 -6.4 -24.3
Group 71.0 51.4 33.7 104.1 72.9

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Take on the summer heat in style with our lightest training t-shirt. Elliot in Borg Light T-shirt.

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For a better tomorrow. Plan your wardrobe and purchases, invest in long-lasting products and recycle it once it’s reached it’s life’s end.

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BTS from our latest Seamless Collection shoot in the Swedish archipelago.

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BIG thank you to everyone involved and joining us last week at our #TrainToLive event, a boxing and training session followed by food and drinks @rulesboxingclub in Aarhus, Denmark. It was a blast, let’s do it again! 🥊

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Heritage.

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Sports Hour.

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Embrace the sun, feel the energy and unleash the best version of yourself. Discover our latest HS23 Collection at bjornborg.com.

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We #TrainToLive 

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DNA.

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Heritage.

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The Movement Capsule by Alice Stenlöf & Björn Borg