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Contact

JensNystrom Jens Nyström CFO

jens.nystrom@bjornborg.com
3_0150SSquarecropBW Pernilla Johansson Corporate Communications Manager

pernilla.johansson@bjornborg.com

 +46 722 00 33 13

Financial data

Segments revised
Yearly
SEK million 2018 2019 2020
     
Net sales, SEK m      
Licensing 83.8 83.4 82.7
Distributors 494 463.8 454.9
Wholesale 468.6 530.4 466.6
Consumer Direct 185.8 197.3 211.1
Intra-Group Sales -515.4 -495.9 -481.3
Group 716.8 779.0 734.0
     
Operating profit, SEK m      
Licensing 13.4 13.4 12.5
Distributors 14.8 11.1 7.0
Wholesale 45.6 29.6 16.9
Consumer Direct -2.8 -2.7 -2.7
Group 71.0 51.4 33.7

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

bjornborg

Back details by @lisa.olssons.

View

Mar 2

145 4
Open
Back details by @lisa.olssons.

bjornborg

@vendelasvensson wearing our SS21 Collection.

View

Mar 2

327 1
Open
@vendelasvensson wearing our SS21 Collection.

bjornborg

We brought the Centre Hoodie in a new colour for ...

View

Mar 1

670 14
Open
We brought the Centre Hoodie in a new colour for this season - Sycamore.

bjornborg

Regram @mrjulls. "During the past year, one ...

View

Feb 27

236 7
Open
Regram @mrjulls. "During the past year, one of the things that have kept me positive is training. My body and my mental health need it. It has become a part of my life and I'm so grateful for that.⁠⁠ ⁠⁠ Even if I don't always feel motivated I take that time for myself and it's always worth it afterwards."⁠⁠ #TrainToLive

bjornborg

Whatever definition of #TrainToLive suits you, ...

View

Feb 26

593 7
Open
Whatever definition of #TrainToLive suits you, these pieces are here to support your goals.

bjornborg

This season's camou. @emilsebastiian

View

Feb 25

405 2
Open
This season's camou. @emilsebastiian

bjornborg

The tights we reach for every day, styled by ...

View

Feb 23

292 7
Open
The tights we reach for every day, styled by @emeliehg.

bjornborg

Morning stretch. @fannyamandanilsson

View

Feb 23

428 17
Open
Morning stretch. @fannyamandanilsson

bjornborg

Athleisure look by @emilioaaraya. "I train so...

View

Feb 22

297 1
Open
Athleisure look by @emilioaaraya. "I train so that I have the strength to dance. I train to support my body and mental health."⁠⁠ #TrainToLive
See more here: https://www.bjornborg.com/se/ Our performance line consist s of sports fashion garments for cross-functional training. Engineered for people who are not prepared to compromise on either fit or function. Our performance apparel will let you perform at your very best.

See more here: https://www.bjornborg.com/se/

Our performance line consist s of sports fashion garments for cross-functional training. Engineered for people who are not prepared to compromise on either fit or function. Our performance apparel will let you perform at your very best.

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnN5ZENTSFY1dUtB

Performance apparel 2020

See more: https://www.bjornborg.com/se/ It's an art looking dressed up and relaxed at the same time. Our Sportswear collection makes it really easy, no matter how your day look like. The collection has a high fashion level and will make your wardrobe elevate.

See more: https://www.bjornborg.com/se/

It's an art looking dressed up and relaxed at the same time. Our Sportswear collection makes it really easy, no matter how your day look like. The collection has a high fashion level and will make your wardrobe elevate.

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLm16Rzk2WV9PUGFB

Sportswear 2020

See more: https://www.bjornborg.com/se/ This season, we decide to continue our concept inspired by the Swedish darkness - Running from daylight. Explore the collection online and in stores

See more: https://www.bjornborg.com/se/

This season, we decide to continue our concept inspired by the Swedish darkness - Running from daylight. Explore the collection online and in stores

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlNsYWhmNHltdW1N

Running from daylight 2020

See more: https://www.bjornborg.com/se/ It's an art looking dressed up and relaxed at the same time. Our Sportswear collection makes it really easy, no matter how your day look like. The collection has a high fashion level and will make your wardrobe elevate.

See more: https://www.bjornborg.com/se/

It's an art looking dressed up and relaxed at the same time. Our Sportswear collection makes it really easy, no matter how your day look like. The collection has a high fashion level and will make your wardrobe elevate.

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmszV3dZbUp0WkNz

Sportswear

See more: https://www.bjornborg.com/se/ Our performance line consist s of sports fashion garments for cross-functional training. Engineered for people who are not prepared to compromise on either fit or function. Our performance apparel will let you perform at your very best.

See more: https://www.bjornborg.com/se/

Our performance line consist s of sports fashion garments for cross-functional training. Engineered for people who are not prepared to compromise on either fit or function. Our performance apparel will let you perform at your very best.

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLm5raGhxclIwSVE0

Performance Apparel

See more here: https://www.bjornborg.com/se/ This season, we decide to continue our concept inspired by the Swedish darkness - Running from daylight. Explore the collection online and in stores

See more here: https://www.bjornborg.com/se/

This season, we decide to continue our concept inspired by the Swedish darkness - Running from daylight. Explore the collection online and in stores

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkJPZWNwUnU3RFo4

Running from daylight

Joel Kinnaman for Björn Borg. ttps://ww.bjornborg.com https://ww.instagram.com/bjornborg

Joel Kinnaman for Björn Borg.

ttps://ww.bjornborg.com
https://ww.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLi00LURWRlotVTNR

Björn Borg - Joel Kinnaman, Autumn Winter 2020

Running from daylight by Björn Borg, AW20. https://www.bjornborg.com https://www.instagram.com/bjornborg

Running from daylight by Björn Borg, AW20.

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlpCQy1IdnY2bl9R

Björn Borg - Running from daylight

Running from daylight by Björn Borg, AW20. https://www.bjornborg.com https://www.instagram.com/bjornborg

Running from daylight by Björn Borg, AW20.

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk5yRDlNYl9lczZR

Björn Borg - Running from daylight