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Investors

Contact

JensNystrom Jens Nyström CFO

jens.nystrom@bjornborg.com
3_0150SSquarecropBW Pernilla Johansson Corporate Communications Manager

pernilla.johansson@bjornborg.com

 +46 722 00 33 13

Financial data

Segments revised
Yearly
SEK million 2018 2019 2020
     
Net sales, SEK m      
Licensing 83.8 83.4 82.7
Distributors 494 463.8 454.9
Wholesale 468.6 530.4 466.6
Consumer Direct 185.8 197.3 211.1
Intra-Group Sales -515.4 -495.9 -481.3
Group 716.8 779.0 734.0
     
Operating profit, SEK m      
Licensing 13.4 13.4 12.5
Distributors 14.8 11.1 7.0
Wholesale 45.6 29.6 16.9
Consumer Direct -2.8 -2.7 -2.7
Group 71.0 51.4 33.7

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

bjornborg

@fannyamandanilsson: ”Training with ...

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Sep 22

258 2
Open
@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”

bjornborg

”It’s always easier to push your limits when ...

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Sep 20

294 4
Open
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian

bjornborg

@liekevdhoorn: ”We always push & challenge ...

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Sep 15

413 4
Open
@liekevdhoorn: ”We always push & challenge each other to perform our best.”

bjornborg

Comfy looks is all we need this autumn.

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Sep 13

218 5
Open
Comfy looks is all we need this autumn.

bjornborg

Sustainable and sporty 🖤

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Sep 12

207 2
Open
Sustainable and sporty 🖤

bjornborg

Find Your Tribe 🖤

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Sep 9

388 8
Open
Find Your Tribe 🖤

bjornborg

The Björn Borg Core Premium Boxer are the ...

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Sep 7

247 8
Open
The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍

bjornborg

Sunday endorphins @fetishamlynn 🖤

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Sep 5

164 4
Open
Sunday endorphins @fetishamlynn 🖤

bjornborg

@jeremyziessen_ wearing Centre Hoodie, your to go...

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Sep 4

213 5
Open
@jeremyziessen_ wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.

bjornborg

Sports Hour live - Full body workout with Karin. ...

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Sep 3

145 0
Open
Sports Hour live - Full body workout with Karin. Streaming live from our Head Office in Stockholm. Full body workout using a kettlebell or dumbbell (or similar household items). Join in for #bjornborgsportshour hosted by @karin__lundstrom - Are you ready? Let's go! 🔥

bjornborg

Workout on the last day of summer 💚 ...

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Aug 31

338 8
Open
Workout on the last day of summer 💚 @ellenclaesson

bjornborg

Post morning run. Are you working out today?

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Aug 29

305 6
Open
Post morning run. Are you working out today?
14 min home workout with Philine. No equipment needed! Wearing: Cropped Tank: https://bit.ly/3uHhOlW High Waist Block Tights: https://bit.ly/3yZofUN Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg https://www.instagram.com/bjornborg/ https://www.instagram.com/philineroepstorff/ https://www.bjornborg.com

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkN1M2ZxcHNYY0lJ

Full-body home workout by Philine Pi Roepstorff - Björn Borg

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZrUUx1clRfalcw

High Summer Collection

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLndQRUxidjhvYUlV

Training for survival

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmRaMHBmN1lCNWpj

High Summer Collection

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlhlNlA2Zlh2Wkdv

Training for survival

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo. We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in! Sports Hour is streamed live weekly on our Instagram @bjornborg. https://www.instagram.com/bjornborg https://www.bjornborg.com Sebastian is wearing: https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651 https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdVZC1YT284LXln

Body-weight workout - Björn Borg x Fightbox

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed. On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future. A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people. Stefan is wearing: https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111 https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651 https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111 https://www.bjornborg.com https://www.instagram.com/bjornborg

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkU3LUppRUVxNXIw

Björn Borg - Candlelit Yoga Session

Join us for a great home workout, hosted by our health coach Valdemar Fredriksson. https://www.instagram.com/bjornborg https://www.instagram.com/valdemarfredriksson https://www.bjornborg.com #TrainToLive

Join us for a great home workout, hosted by our health coach Valdemar Fredriksson.

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

https://www.bjornborg.com
#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZTVTdPMDN4WEtJ

STREAM: Björn Borg - Live Workout With Valdemar Fredriksson

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going! https//www.instagram.com/bjornborg https//www.instagram.com/valdemarfredriksson https//www.bjornborg.com/ #TrainToLive

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going!

https//www.instagram.com/bjornborg
https//www.instagram.com/valdemarfredriksson
https//www.bjornborg.com/

#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlVZM2x6VUFkdDVF

Björn Borg - Live workout with Valdemar Fredriksson