Financial data

SEK million 2018 2019 2020 2021 2022 2023
           
Net sales, SEK m            
Licensing 83.8 83.4 82.7 91.1 42.1 41.5
Distributors 494 463.8 454.9 537.0 572.1 587.2
Wholesale 468.6 530.4 466.6 503.9 544.7 600.8
Consumer Direct 185.8 197.3
Own e-commerce 83.7 99.8 113.7 155.1
Own stores 127.4 113.2 106.7 104.7
Intra-Group Sales -515.4 -495.9 -481.3 -548.9 -518.3 -597.5
Group 716.8 779.0 734.0 796.1 861.0 891.8
           
Operating profit, SEK m            
Licensing 13.4 13.4 12.5 8.2 7.2 8.1
Distributors 14.8 11.1 7.0 13.6 19.6 9.8
Wholesale 45.6 29.6 16.9 68.5 52.8 60.8
Own e-commerce     10.2 20.2 17.7 28.8
Own stores     -12.9 -6.4 -24.3 -7.0
Group 71.0 51.4 33.7 104.1 72.9 100.5

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Timeless pieces for every occasion. Explore the Centre Collection.

#bjornborg #TrainToLive
At the beach or in the city, your companion for both.

#bjornborg #TrainToLive
Summer essentials.

#bjornborg #TrainToLive
Postcard from Österlen, Sweden. 

#bjornborg #TrainToLive
Sustainability humble bragging. More to come. We never stop.
For the full highlights from the report, read more at bjornborg.com.

#bjornborg #TrainToLive
Essentials for the summer getaway.

#bjornborg #TrainToLive
We’re calling it, this is the color of summer ‘24.

#bjornborg #TrainToLive
@linneawidmark in Seamless Set, color Diva Pink.

#bjornborg #TrainToLive
Sunday activities.

📷 @robin.ltd 

#bjornborg #TrainToLive
Perfected for him since 1989.

#bjornborg #TrainToLive