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Investors

Contact

jens Jens Nyström CFO

jens.nystrom@bjornborg.com
3_0150SSquarecropBW Pernilla Johansson Corporate Communications Manager

pernilla.johansson@bjornborg.com

 +46 722 00 33 13

Financial data

Segments revised
Yearly
SEK million 2018 2019 2020 2021
       
Net sales, SEK m        
Licensing 83.8 83.4 82.7 91.1
Distributors 494 463.8 454.9 537.0
Wholesale 468.6 530.4 466.6 503.9
Consumer Direct 185.8 197.3 211.1 213.0
Intra-Group Sales -515.4 -495.9 -481.3 -548.9
Group 716.8 779.0 734.0 796.1
       
Operating profit, SEK m        
Licensing 13.4 13.4 12.5 8.2
Distributors 14.8 11.1 7.0 13.6
Wholesale 45.6 29.6 16.9 68.5
Consumer Direct -2.8 -2.7 -2.7 13.8
Group 71.0 51.4 33.7 104.1

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

bjornborg

mszxhra in sthlm seamless set 🖤

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Oct 9

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mszxhra in sthlm seamless set 🖤

bjornborg

Sale starting today - Up to 40% off bjornborg.com ...

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Oct 7

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Sale starting today - Up to 40% off bjornborg.com and in stores.

bjornborg

@emilietommerberg in the Sthlm striped set 🖤

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Oct 6

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@emilietommerberg in the Sthlm striped set 🖤

bjornborg

Sports Hour. Yoga session 🧘🏽‍♀️ with ...

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Oct 1

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Sports Hour. Yoga session 🧘🏽‍♀️ with @sarasvelander #bjornborgsportshour

bjornborg

@fannyamandanilsson: ”Training with ...

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Sep 22

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@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”

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”It’s always easier to push your limits when ...

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Sep 20

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”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian
Be proud. Be you. We collaborated with @prideandsports to create a safe sporting environment for everyone. This summer we bring awareness with a series of sports events in Amsterdam and Rotterdam and a special Bjorn Borg performance collection. All profits made with this collection will be donated to the Pride and Sports Foundation. The Björn Borg Pride Collection is exclusively available at de Bijenkorf, in stores and online. #BeProud #BeYou #bjornborg #traintolive #prideandsports #deBijenkorf #Pride

Be proud. Be you.
We collaborated with @prideandsports to create a safe sporting environment for everyone. This summer we bring awareness with a series of sports events in Amsterdam and Rotterdam and a special Bjorn Borg performance collection.
All profits made with this collection will be donated to the Pride and Sports Foundation.

The Björn Borg Pride Collection is exclusively available at de Bijenkorf, in stores and online.

#BeProud #BeYou #bjornborg #traintolive #prideandsports #deBijenkorf #Pride

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLl9CYmhJbVJHODNr

Be Proud, Be You.

#BjörnBorg #TrainToLive #XMAS21

#BjörnBorg #TrainToLive #XMAS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLi0zRkJmX1BobnNV

Björn Borg - XMAS21 Collection

14 min home workout with Philine. No equipment needed! Wearing: Cropped Tank: https://bit.ly/3uHhOlW High Waist Block Tights: https://bit.ly/3yZofUN Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg https://www.instagram.com/bjornborg/ https://www.instagram.com/philineroepstorff/ https://www.bjornborg.com

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkN1M2ZxcHNYY0lJ

Full-body home workout by Philine Pi Roepstorff - Björn Borg

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZrUUx1clRfalcw

High Summer Collection

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLndQRUxidjhvYUlV

Training for survival

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmRaMHBmN1lCNWpj

High Summer Collection

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlhlNlA2Zlh2Wkdv

Training for survival

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo. We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in! Sports Hour is streamed live weekly on our Instagram @bjornborg. https://www.instagram.com/bjornborg https://www.bjornborg.com Sebastian is wearing: https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651 https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdVZC1YT284LXln

Body-weight workout - Björn Borg x Fightbox

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed. On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future. A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people. Stefan is wearing: https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111 https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651 https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111 https://www.bjornborg.com https://www.instagram.com/bjornborg

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkU3LUppRUVxNXIw

Björn Borg - Candlelit Yoga Session