Financial data

SEK million 2018 2019 2020
     
Net sales, SEK m      
Licensing 83.8 83.4 82.7
Distributors 494 463.8 454.9
Wholesale 468.6 530.4 466.6
Consumer Direct 185.8 197.3 211.1
Intra-Group Sales -515.4 -495.9 -481.3
Group 716.8 779.0 734.0
     
Operating profit, SEK m      
Licensing 13.4 13.4 12.5
Distributors 14.8 11.1 7.0
Wholesale 45.6 29.6 16.9
Consumer Direct -2.8 -2.7 -2.7
Group 71.0 51.4 33.7

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian
@liekevdhoorn: ”We always push & challenge each other to perform our best.”
Comfy looks is all we need this autumn.
Sustainable and sporty 🖤
Find Your Tribe 🖤
The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍
Sunday endorphins @fetishamlynn 🖤
@jeremyziessen_  wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.
Sports Hour live - Full body workout with Karin. Streaming live from our Head Office in Stockholm. Full body workout using a kettlebell or dumbbell (or similar household items). Join in for #bjornborgsportshour hosted by @karin__lundstrom - Are you ready? Let's go! 🔥
Workout on the last day of summer 💚 @ellenclaesson
Post morning run. Are you working out today?