Financial data

SEK million 2018 2019 2020 2021
       
Net sales, SEK m        
Licensing 83.8 83.4 82.7 91.1
Distributors 494 463.8 454.9 537.0
Wholesale 468.6 530.4 466.6 503.9
Consumer Direct 185.8 197.3 211.1 213.0
Intra-Group Sales -515.4 -495.9 -481.3 -548.9
Group 716.8 779.0 734.0 796.1
       
Operating profit, SEK m        
Licensing 13.4 13.4 12.5 8.2
Distributors 14.8 11.1 7.0 13.6
Wholesale 45.6 29.6 16.9 68.5
Consumer Direct -2.8 -2.7 -2.7 13.8
Group 71.0 51.4 33.7 104.1

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

mszxhra in sthlm seamless set 🖤
Sale starting today - Up to 40% off bjornborg.com and in stores.
@emilietommerberg in the Sthlm striped set 🖤
Sports Hour. Yoga session 🧘🏽‍♀️ with @sarasvelander 

#bjornborgsportshour
@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
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