Financial data

SEK million 2012 2013 2014 2015 2016 2017
   
Net sales, SEK m            
Brand and other 81.3 77.5 78.5 84.3 83.4 56.0
Product development 385.3 294.1 356.8 462.1 363.9 384.8
Wholesale 221.3 256.4 220.0 235.2 320.8 518.8
Retail 73.0 80.5 92.2 115.6 145.0 218.9
Intra-Group sales -209.5 -209.3 -203.0 -312.7 -274.6 -474.2
Group 551.4 499.2 544.5 584.5 638.5 704.3
           
Operating profit, SEK m            
Brand and other 16.3 14.7 19.6 24.2 19.5 35.5
Product development 48.6 4.0 34.8 37.4 33.4 19.2
Wholesale 14.6 15.5 6.3 -4.1 17.6 5.5
Retail -9.7 -13.1 -4.7 1.1 -6.3 -4.8
Group 69.8 21.2 56.0 58.6 64.2 55.4

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Back details by @lisa.olssons.
@vendelasvensson wearing our SS21 Collection.
We brought the Centre Hoodie in a new colour for this season - Sycamore.
Regram @mrjulls. "During the past year, one of the things that have kept me positive is training.  My body and my mental health need it. It has become a part of my life and I'm so grateful for that.⁠⁠
⁠⁠
Even if I don't always feel motivated I take that time for myself and it's always worth it afterwards."⁠⁠
#TrainToLive
Whatever definition of #TrainToLive suits you, these pieces are here to support your goals.
This season's camou. @emilsebastiian
The tights we reach for every day, styled by @emeliehg.
Morning stretch. @fannyamandanilsson
Athleisure look by @emilioaaraya. "I train so that I have the strength to dance. I train to support my body and mental health."⁠⁠
#TrainToLive