Financial data

SEK million 2012 2013 2014 2015 2016 2017
   
Net sales, SEK m            
Brand and other 81.3 77.5 78.5 84.3 83.4 56.0
Product development 385.3 294.1 356.8 462.1 363.9 384.8
Wholesale 221.3 256.4 220.0 235.2 320.8 518.8
Retail 73.0 80.5 92.2 115.6 145.0 218.9
Intra-Group sales -209.5 -209.3 -203.0 -312.7 -274.6 -474.2
Group 551.4 499.2 544.5 584.5 638.5 704.3
           
Operating profit, SEK m            
Brand and other 16.3 14.7 19.6 24.2 19.5 35.5
Product development 48.6 4.0 34.8 37.4 33.4 19.2
Wholesale 14.6 15.5 6.3 -4.1 17.6 5.5
Retail -9.7 -13.1 -4.7 1.1 -6.3 -4.8
Group 69.8 21.2 56.0 58.6 64.2 55.4

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Take on the summer heat in style with our lightest training t-shirt. Elliot in Borg Light T-shirt.

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For a better tomorrow. Plan your wardrobe and purchases, invest in long-lasting products and recycle it once it’s reached it’s life’s end.

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BTS from our latest Seamless Collection shoot in the Swedish archipelago.

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BIG thank you to everyone involved and joining us last week at our #TrainToLive event, a boxing and training session followed by food and drinks @rulesboxingclub in Aarhus, Denmark. It was a blast, let’s do it again! 🥊

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Heritage.

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Sports Hour.

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Embrace the sun, feel the energy and unleash the best version of yourself. Discover our latest HS23 Collection at bjornborg.com.

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DNA.

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Heritage.

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The Movement Capsule by Alice Stenlöf & Björn Borg