Financial data

SEK million 2012 2013 2014 2015 2016 2017
   
Net sales, SEK m            
Brand and other 81.3 77.5 78.5 84.3 83.4 56.0
Product development 385.3 294.1 356.8 462.1 363.9 384.8
Wholesale 221.3 256.4 220.0 235.2 320.8 518.8
Retail 73.0 80.5 92.2 115.6 145.0 218.9
Intra-Group sales -209.5 -209.3 -203.0 -312.7 -274.6 -474.2
Group 551.4 499.2 544.5 584.5 638.5 704.3
           
Operating profit, SEK m            
Brand and other 16.3 14.7 19.6 24.2 19.5 35.5
Product development 48.6 4.0 34.8 37.4 33.4 19.2
Wholesale 14.6 15.5 6.3 -4.1 17.6 5.5
Retail -9.7 -13.1 -4.7 1.1 -6.3 -4.8
Group 69.8 21.2 56.0 58.6 64.2 55.4

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive
Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld
Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive