Financial data

SEK thousands Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020
           
Brand sales 1 490,491 380,927 450,792 277,149 443,619 296,871
Net sales 230,585 196,407 171,973 147,966 224,909 160,364
Gross profit margin, % 52.5% 50.8% 54.1% 49.1% 50.4% 56.6%
Operating profit 33,065 1,432 7,246 -13,410 33,403 6,455
Operating margin, % 14.3% 0.7% 4.2% -9.1% 14.9% 4.0%
Profit after financial items 34,140 -2,566 13,218 -22,846 32,951 -5,744
Profit margin, % 14.8% -1.3% 7.7% -15.4% 14.7% -3.6%
Earnings per share, SEK 2 1.07 -0.11 0.42 -0.75 1.02 0.05
Earnings per share after dilution, SEK 3 1.07 -0.11 0.42 -0.75 1.02 0.05
Number of stores at end of period 33 33 33 33 33 32
  of which own concept stores 30 30 30 30 30 29
             
1 Estimated total sales of Björn Borg products at the consumer level excluding VAT, based on reported wholesale sales.            
2 Earnings per share in relation to the weight average number of shres during the period (comparison year restated after split).            
3 Earnings per share adjusted for any dilution effect (comparison year restated after split).            

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Back details by @lisa.olssons.
@vendelasvensson wearing our SS21 Collection.
We brought the Centre Hoodie in a new colour for this season - Sycamore.
Regram @mrjulls. "During the past year, one of the things that have kept me positive is training.  My body and my mental health need it. It has become a part of my life and I'm so grateful for that.⁠⁠
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Even if I don't always feel motivated I take that time for myself and it's always worth it afterwards."⁠⁠
#TrainToLive
Whatever definition of #TrainToLive suits you, these pieces are here to support your goals.
This season's camou. @emilsebastiian
The tights we reach for every day, styled by @emeliehg.
Morning stretch. @fannyamandanilsson
Athleisure look by @emilioaaraya. "I train so that I have the strength to dance. I train to support my body and mental health."⁠⁠
#TrainToLive