Financial data

SEK thousands Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024
           
Net sales 198,420 246,893 165,631 262,105 197,632 256,788
Gross profit margin, % 52.1% 52.2% 55.6% 52.6% 56.8% 53.3%
Operating profit 7,770 31,385 8,100 40,891 20,172 33,470
Operating margin, % 3.9% 12.7% 4.9% 15.6% 10.2% 13.0%
Profit after financial items 6,389 30,665 5,401 40,551 21,073 26,954
Profit margin, % 3.2% 12.4% 3.3% 15.5% 10.7% 10.5%
Earnings per share, SEK 2 0.21 0.99 0.17 1.27 0.59 0.84
Earnings per share after dilution, SEK 3 0.21 0.99 0.17 1.27 0.59 0.84
Number of stores at end of period 19 19 17 17 17 16
  of which own concept stores 18 18 16 16 16 15
             
1 Estimated total sales of Björn Borg products at the consumer level excluding VAT, based on reported wholesale sales.            
2 Earnings per share in relation to the weight average number of shres during the period (comparison year restated after split).            
3 Earnings per share adjusted for any dilution effect (comparison year restated after split).            

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Postcard from Österlen, Sweden. 

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Sustainability humble bragging. More to come. We never stop.
For the full highlights from the report, read more at bjornborg.com.

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Essentials for the summer getaway.

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We’re calling it, this is the color of summer ‘24.

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@linneawidmark in Seamless Set, color Diva Pink.

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Sunday activities.

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Perfected for him since 1989.

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

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