Financial data

SEK thousands Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023
           
Net sales 248,590 198,420 246,893 165,631 262,105 197,632
Gross profit margin, % 48.2% 52.1% 52.2% 55.6% 52.6% 56.8%
Operating profit 30,598 7,770 31,385 8,100 40,891 20,172
Operating margin, % 12.3% 3.9% 12.7% 4.9% 15.6% 10.2%
Profit after financial items 30,546 6,389 30,665 5,401 40,551 21,073
Profit margin, % 12.3% 3.2% 12.4% 3.3% 15.5% 10.7%
Earnings per share, SEK 2 0.88 0.21 0.99 0.17 1.27 0.59
Earnings per share after dilution, SEK 3 0.88 0.21 0.99 0.17 1.27 0.59
Number of stores at end of period 19 19 19 17 17 17
  of which own concept stores 18 18 18 16 16 16
             
1 Estimated total sales of Björn Borg products at the consumer level excluding VAT, based on reported wholesale sales.            
2 Earnings per share in relation to the weight average number of shres during the period (comparison year restated after split).            
3 Earnings per share adjusted for any dilution effect (comparison year restated after split).            

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive
Tennis in Italy.

📷 @brokenrackets 

#bjornborg #TrainToLive