Financial data

Summary

Quarterly

SEK thousands	Q1 2011	Q2 2011	Q3 2011	Q4 2011	Q1 2012	Q2 2012	Q3 2012	Q4 2012	Q1 2013	Q2 2013	Q3 2013	Q4 2013	Q1 2014	Q2 2014	Q3 2014	Q4 2014	Q1 2015	Q2 2015	Q3 2015	Q4 2015	Q1 2016	Q2 2016	Q3 2016	Q4 2016	Q1 2017	Q2 2017	Q3 2017	Q4 2017	Q1 2018	Q2 2018	Q3 2018	Q4 2018	Q1 2019	Q2 2019	Q3 2019	Q4 2019	Q1 2020	Q2 2020	Q3 2020	Q4 2020	Q1 2021	Q2 2021	Q3 2021	Q4 2021	Q1 2022	Q2 2022	Q3 2022	Q4 2022	Q1 2023

Net sales	150,310	100,586	157,279	125,444	141,009	104,091	165,976	138,746	130,786	105,759	160,228	99,275	142,783	96,969	163,723	135,278	131,081	99,199	191,430	152,618	158,065	122,165	179,977	171,410	185,657	134,844	205,712	170,269	169,204	140,341	203,132	196,898	188,155	141,705	230,585	196,407	171,973	147,966	224,909	160,364	184,651	162,836	240,141	180,576	226,620	161,544	248,590	198,420	246,893
Gross profit margin, %	50.0%	54.9%	49.8%	52.5%	48.5%	51.4%	50.9%	51.9%	50.1%	52.1%	51.8%	52.1%	52.8%	52.5%	52.4%	54.1%	53.6%	53.0%	51.9%	51.8%	50.0%	53.5%	50.4%	48.0%	48.9%	52.1%	56.3%	58.3%	57.1%	59.9%	57.7%	55.5%	56.8%	55.4%	52.5%	50.8%	54.1%	49.1%	50.4%	56.6%	53.3%	56.3%	54.4%	53.1%	50.0%	54.5%	48.2%	52.1%	52.2%
Operating profit	28,398	8,190	32,976	14,143	14,631	4,848	35,222	15,085	9,225	860	23,610	-12,534	19,048	522	32,821	3,559	12,828	-1,662	32,872	14,554	13,891	305	28,636	21,365	6,741	-290	32,012	16,905	15,085	2,888	36,999	16,033	18,545	-1,678	33,065	1,432	7,246	-13,410	33,403	6,455	22,434	19,277	52,357	10,020	29,309	5,233	30,598	7,770	31,385
Operating margin, %	18.9%	8.1%	21.0%	11.3%	10.4%	4.7%	21.2%	10.9%	7.1%	0.8%	14.7%	neg	13.3%	0.5%	20.0%	2.6%	9.8%	neg	17.2%	9.5%	8.8%	0.2%	15.9%	12.5%	3.6%	-0.2%	15.6%	9.9%	8.9%	2.1%	18.2%	8.1%	9.9%	-1.2%	14.3%	0.7%	4.2%	-9.1%	14.9%	4.0%	12.1%	11.8%	21.8%	5.5%	12.9%	3.2%	12.3%	3.9%	12.7%
Profit after financial items	28,033	8,903	32,664	15,026	12,730	3,830	33,368	18,948	7,086	4,467	22,695	-9,399	19,987	3,939	33,834	5,612	17,781	-1,585	29,510	11,855	9,579	-16	28,493	25,413	6,765	-2,078	31,028	15,683	19,099	3,216	35,633	16,081	19,946	-2,828	34,140	-2,566	13,218	-22,846	32,951	-5,744	25,888	18,015	50,937	12,030	29,166	4,344	30,546	6,389	30,665
Profit margin, %	18.7%	8.9%	20.8%	12.0%	9.0%	3.7%	20.1%	13.7%	5.4%	4.2%	14.2%	neg	14.0%	4.1%	20.7%	4.1%	13.6%	neg	15.4%	7.8%	6.1%	0.0%	15.8%	14.8%	3.6%	-1.5%	15.1%	9.2%	11.3%	2.3%	17.5%	8.2%	9.6%	-2.0%	14.8%	-1.3%	7.7%	-15.4%	14.7%	-3.6%	14.0%	11.1%	21.2%	6.7%	12.9%	2.7%	12.3%	3.2%	12.4%
Earnings per share, SEK 2	0.89	0.33	1.05	1.92	0.44	0.10	1.11	0.45	0.30	0.23	0.74	-0.40	0.62	0.15	1.00	0.18	0.61	-0.04	0.88	0.34	0.28	-0.09	0.95	0.74	0.18	-0.11	0.98	0.43	0.60	0.06	1.15	0.58	0.67	-0.09	1.07	-0.11	0.42	-0.75	1.02	0.05	0.85	0.54	1.59	0.44	0.92	0.01	#REF!	0.21	0.99
Earnings per share after dilution, SEK 3	0.88	0.33	1.05	1.92	0.44	0.10	1.11	0.45	0.30	0.23	0.74	-0.40	0.62	0.15	1.00	0.18	0.61	-0.04	0.84	0.29	0.28	-0.08	0.95	0.74	0.18	-0.11	0.98	0.43	0.60	0.06	1.15	0.58	0.67	-0.09	1.07	-0.11	0.42	-0.75	1.02	0.05	0.85	0.54	1.59	0.44	0.92	0.01	#REF!	0.21	0.99
Number of stores at end of period	50	54	54	56	56	57	59	60	57	57	54	38	38	38	38	41	40	38	38	41	40	40	39	40	39	39	40	41	39	38	34	34	32	32	33	33	33	33	33	32	31	28	27	26	26	24	19	19	19
of which own concept stores	10	12	13	15	14	13	13	17	17	17	16	17	17	17	17	18	18	17	18	21	21	21	20	20	33	33	34	35	34	34	30	30	29	29	30	30	30	30	30	29	28	25	24	23	23	21	18	18	18

1 Estimated total sales of Björn Borg products at the consumer level excluding VAT, based on reported wholesale sales.
2 Earnings per share in relation to the weight average number of shres during the period (comparison year restated after split).
3 Earnings per share adjusted for any dilution effect (comparison year restated after split).

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

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Leo is not a goat he is a baby

Ik dacht de juiste scheidsrechter

thay didnt win because they were better, they won because of the ref

G.O.A.T? You have to know how to win and above all have an education which the goat lacks

Hey Bjorn Borg. Are you’re profits going to Lahoz???

Justyna Den Breejen i muszę zmienić markę gaci bo ten kurdupel w tym popierdala :(

BB! Always!

Nice Abs too.

Chris Dis legends only 😉

Toni Galí did you know this? hahaha

Ach so was haha

Belinda van Straten-Voogt blij dat ik die troep niet meer draag

Björn Borg 4-ever!

Stefan 💪☺️

Olle Ring

Chris Czora

Christian Eder

Thomas Blanckaert Gil Gauquie 🩲 😜

Art Lakhampui Jr. …

Anna Auzinger

Faruk 😄

It looks messy

Yoav Lester still and only

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SAVE your BB-shoes receipts!

after one winter

Är det ens lagligt att ange priser ex. moms till privatpersoner som ni gör på er hemsida?

One year after buying my "sustainable" Bjorn shoes, I can throw them away. On both sides the bottom has cracked open.

www.facebook.com/groups/exportimportromania

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