Interim reports

February 23, 2018

Björn Borg AB Delårsrapport januari–december 2017

1 oktober - 31 december 2017. Koncernens nettoomsättning minskar med 0,7 procent till 170,3 MSEK (171,4), valutapåverkan på omsättningen var marginell i kvartalet. Bruttovinstmarginalen uppgick till 58,... Read more

November 16, 2017

Björn Borg AB Delårsrapport januari –september 2017

1 juli - 30 september 2017. Koncernens nettoomsättning ökade med 14,3 procent till 205,7 MSEK (180,0), valutaeffekterna på omsättningen var marginella i kvartalet. Read more

Bjorn-Borg-Interim-Report-Q2-2017

August 18, 2017

Björn Borg AB Delårsrapport januari – juni 2017

1 april – 30 juni 2017. Koncernens nettoomsättning ökade med 10,4 procent till 134,8 MSEK (122,2), exklusive valutaeffekter ökar omsättningen med 7,2 procent. Bruttovinstmarginalen uppgick till 52,1 proce... Read more

Björn Borg Year-end Report 2016

May 11, 2017

Björn Borg AB Delårsrapport januari – mars 2017

Omsättningen ökar Read more

Social

Follow Björn Borg on Facebook

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

Apr 17

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Apr 16

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Apr 15

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Thursday motivation.

#bjornborg #TrainToLive

Apr 11

Thursday motivation.

#bjornborg #TrainToLive

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Apr 9

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Apr 4

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Apr 2

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Mar 30

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

Mar 28

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

Mar 27

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Mar 26

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 25

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

Mar 21

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive

Mar 20

@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive

Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days.

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 18

Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days.

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Sunday outfit.

#bjornborg #TrainToLive

Mar 17

Sunday outfit.

#bjornborg #TrainToLive

Perfected for her since 1992.

#bjornborg #TrainToLive

Mar 14

Perfected for her since 1992.

#bjornborg #TrainToLive

Got something to add? Share with us in the comments.

#bjornborg #TrainToLive

Mar 12

Got something to add? Share with us in the comments.

#bjornborg #TrainToLive

Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th.
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 11

Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th.
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Heritage.

📷 @ibs_almahmoud

#bjornborg #TrainToLive

Mar 9

Heritage.

📷 @ibs_almahmoud

#bjornborg #TrainToLive

Follow Björn Borg on Instagram

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnBzbHhIbjFEZXFr

Borg Woman 4 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLklRNG1iUE9aLXRn

BBHS24 16x9 1min

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmtSMzVwek5OQ1Zj

Borg Woman 5 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmg4OG9idDFCcEo4

Borg Woman 6 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnNfVDNHaklNeHhn

Borg Woman 3 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk9kaDdNU2U4d1FF

Borg Woman 2 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLm1KYk9QbG1UTXR3

Borg Woman 2 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLl92RGE4azdESjVJ

Borg Woman 1 grade h264 230412 V1

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkJuRUxOMjJheEY0

Borg Men 11 grade h264 230412 V1

Follow Björn Borg on YouTube