Interim reports

Björn Borg AB Interim Report January – March 2019

SALES GROWTH. 1 January - 31 March, 2019. The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent. Net sales for own e-commerce a...Read more

Björn Borg AB Interim Report January – December 2018

1 October - 31December 2018 The Group’s net sales increased 15.6 percent to SEK 196.9 million (170.3). Excluding currency effects, sales increased 11.6 percent. Net sales for own e-commerce and e-tailers a...Read more

Björn Borg AB Interim Report January – September 2018

1 July – 30 September 2018. The Group’s net sales decreased 1.3 percent to SEK 203.1 million (205.7). Excluding currency effects sales decreased 6.1 percent.Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2018

1 APRIL – 30 JUNE, 2018 The Group’s net sales increased 4.1 percent to SEK 140.3 million (134.8). Excluding currency effects sales rose 1.2 percent. Net sales for own e-com and e-tailers amounted to 2...Read more

Björn Borg AB Interim Report January – March 2018

ONLINE SALES GROW. 1 JANUARY – 31 MARCH, 2018. The Group’s net sales fell 8.9 percent to SEK 169.2 million (185.7). Excluding currency effects sales fell 10.6 percent.Read more

Björn Borg AB Year end-Report January – December 2017

1 October - 31 December, 2017. The Group’s net sales fell 0.7 percent to SEK 170.3 million (171.4). Currency effects on sales were marginal in the quarter. The gross profit margin was 58.3 p...Read more

Björn Borg AB Interim Report January – September 2017

July 1 - September 30, 2017. The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter.Read more
Bjorn-Borg-Interim-Report-Q2-2017

Björn Borg AB Interim Report January – June 2017

1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53...Read more
Björn Borg Year-end Report 2016

Björn Borg AB Interim Report January – March 2017

Sales increasesRead more
Björn Borg Year-end Report 2016

Björn Borg AB Year-end Report January – December 2016

The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).Read more
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Björn Borg AB Interim Report January – September 2016

The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent.Read more
Bjorn-Borg-Interim-Report-Q2-2016

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market.Read more
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Björn Borg AB Interim Report January – March 2016

The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates. The gross profit margin was 50.0 percent (53.6). Operating profit amounted to SEK 1...Read more

BJÖRN BORG AB YEAR END-REPORT JANUARY – DECEMBER 2015

STRONG QUARTER Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2015

STRONG QUARTERRead more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2015

1 APRIL – 30 JUNE, 2015 The Group’s net sales increased by 2 percent to SEK 99.2 million (97.0). Excluding currency effects, sales fell by 5 percent. The gross profit margin was 53.0 percent...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2015

JANUARY 1 – MARCH 31, 2015 The Group’s net sales decreased by 8 percent to SEK 131.1 million (142.8). Excluding currency effects, sales were down 16 percent. The gross profit margin was 53.6...Read more

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2014

OCTOBER 1 – DECEMBER 31, 2014 The Group’s net sales increased by 36 percent to SEK 135.3 million (99.3). Excluding currency effects, net sales increased by 29 percent. The gross profit margin...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2014

JULY 1 – SEPTEMBER 30, 2014 The Group’s net sales increased by 2 percent to SEK 163.7 million (160.2). Excluding currency effects, sales were unchanged. The gross profit margin was 52.4 percent...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2014

APRIL 1 – JUNE 30, 2014 The Group’s net sales decreased by 8 percent to SEK 97.0 million (105.8). Excluding currency effects, sales fell by 10 percent. The gross profit margin was 52.5 percent...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2014

JANUARY 1 – MARCH 31, 2014 • The Group’s net sales increased by 9 percent to SEK 142.8 million (130.8). Excluding currency effects, sales rose by 8 percent. • The gross profit margin...Read more

BJÖRN BORG AB YEAR−END REPORT JANUARY – DECEMBER 2013

Weak finishRead more

BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2013

Continued positive home marketRead more

BJÖRN BORG AB INTERIM REPORTJANUARY – JUNE 2013

Positive home market − weak Dutch marketRead more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2013

Björn Borg takes over FinlandRead more

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2012

Positive fourth quarter – continued weak marketRead more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2012

Increased sales and profitRead more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2012

Björn Borg at HarrodsPositive development in a continued weak marketRead more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2012

INVESTMENTS REDUCE PROFIT Read more

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2011

A year of investing for growth Read more

BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2011

Good brand sales during the quarter Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2011

Borg and McEnroe in a new match APRIL 1 - JUNE 30, 2011 The Group's net sales increased by 1 percent to SEK 101.9 million (100.8). Excluding currency effects, sales rose by 11 percent. The gross profit...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2011

New markets begin to grow Read more

Report from Björn Borg’s Annual General Meeting 2011

The Annual General Meeting of Björn Borg AB was held at 5 pm on 14 April, 2011 at the company's offices in Stockholm. Read more

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2010

STRONG FOURTH QUARTER Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2010

INCREASED SALES AND STRONG MARGINS Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2010

CONTINUED POSITIVE TREND IN UNDERWEAR Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2010

POSITIVE SIGNS IN UNDERWEAR Read more

YEAR-END REPORT JANUARY – DECEMBER 2009

Ready for long-term growth Read more

INTERIM REPORT JANUARY – SEPTEMBER 2009

Aggressive investment in product development and exports Read more

INTERIM REPORT FOR THE FIRST HALF-YEAR JANUARY – JUNE 2009

April 1 - June 30, 2009 Brand sales (excluding VAT) increased by 1 percent to SEK 386 million (382). The Group's net sales increased by 2 percent to SEK 97.8 million (95.8). The gross profit margin decreased...Read more

INTERIM REPORT FOR THE FIRST QUARTER JANUARY – MARCH 2009

Focus on underwear, innovative design and product development Read more

YEAR-END REPORT JANUARY – DECEMBER 2008

Higher full-year sales - weaker finish Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more

Interim Report for the first half year January – June 2008

Weaker market softens, but growth continues Read more

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more

Year-end report January – December 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more

Interim Report January – September 2007

Growth and profitability remain at high levels Read more

Interim report for the first half year January-June 2007

Continued strong growth with good profitability Read more

Interim report for the first half year January-June 2007

Continued strong growth with good profitability Read more

Björn Borg AB Interim report for the first quarter January – March 2007

January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK...Read more

Björn Borg AB Interim report for the first quarter January – March 2007

January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK...Read more