Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

November 2018

Björn Borg AB Interim Report January – September 2018

1 July – 30 September 2018. The Group’s net sales decreased 1.3 percent to SEK 203.1 million (205.7). Excluding currency effects sales decreased 6.1 percent.Read more

October 2018

Björn Borg in collaboration with well-known fashion artist Ryan Hawaii

Swedish sportswear brand Björn Borg drop their new collaboration – an underwear collection created by Ryan Hawaii – One of the world’s most interesting designers today.Read more

September 2018

Swap drugs for sportswear – workout is the new high

Last week, a revolutionary pop-up shop opened in central Amsterdam, where people could swap drugs for sportswear. Why? Because you don’t need drugs to get high – the same feel-good substances are released in ...Read more

Get a trip by working out – Björn Borgs new campaign is all about Exerhighs

Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-good chemicals are released in our brain, which are sub...Read more

August 2018

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2018

1 APRIL – 30 JUNE, 2018 The Group’s net sales increased 4.1 percent to SEK 140.3 million (134.8). Excluding currency effects sales rose 1.2 percent. Net sales for own e-com and e-tailers amounted to 2...Read more

June 2018

Tifo hijacks the World Cup premiere for LGBTQ rights

During the premiere of the World Cup in Russia, a gay couple kissing with Russian and Saudi Arabian flags painted on their cheeks is displayed through a tifo in Augmented Reality. Together with the message...Read more

MARRIAGE UNBLOCKED: NOW EVERYONE CAN WALK DOWN THE AISLE ON BLOCKCHAIN

Today love is controlled by states and religions – this means same-sex marriages are forbidden in 87% of all countries in the world. That’s the background to the initiative Marriage Unblocked – a digit...Read more

JENS NYSTRÖM NEW CFO AT BJÖRN BORG

Björn Borg has appointed Jens Nyström as new CFO. Jens will also be a member of Björn Borg Group’s management team and will report to the group CEO Henrik Bunge.Read more

May 2018

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 17 May 2018 at the company’s offices in Stockholm.Read more

Björn Borg AB Interim Report January – March 2018

ONLINE SALES GROW. 1 JANUARY – 31 MARCH, 2018. The Group’s net sales fell 8.9 percent to SEK 169.2 million (185.7). Excluding currency effects sales fell 10.6 percent.Read more

April 2018

Björn Borg Annual Report 2017

The Björn Borg Annual Report for 2017 is now available on the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/.Read more

NOTICE OF THE ANNUAL GENERAL MEETING OF BJÖRN BORG AB (publ).

The shareholders of Björn Borg AB are hereby invited to attend the annual general meeting, to be held on Thursday, 17 May 2018 at 5:30 p.m. at the company premises, at Tulegatan 11, Stockholm, Sweden. ...Read more

March 2018

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby declares the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.Read more

February 2018

Björn Borg AB Year end-Report January – December 2017

1 October - 31 December, 2017. The Group’s net sales fell 0.7 percent to SEK 170.3 million (171.4). Currency effects on sales were marginal in the quarter. The gross profit margin was 58.3 p...Read more

Björn Borg subsidiary in Finland becomes wholly owned

Björn Borg AB has acquired 25% of the shares in the group's Finnish subsidiary, Björn Borg Finland Oy.  The stock was previously owned by the subsidiary CEO Ove Asplund. Björn Borg Finland Oy becomes who...Read more