Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

April 2020

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board. Read more

March 2020

The Björn Borg Group is affected by the corona virus – withdraws proposal for shareholder dividends

The outbreak of the Corona virus has led to significant changes in the world around us and affects the Björn Borg Group negatively. The extent of the impact is currently not possible to estimate, but ...Read more

Swedish sports fashion brand Björn Borg continues collaboration with DPM Studio for SS20

   Following up the popular AW19 collaboration, Björn Borg and DPM Studio are now continuing their partnership with a new capsule collection for SS20. The London based designer Hardy Blechman joins fo...Read more

February 2020


OCTOBER 1 – DECEMBER 31, 2019 The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent. Net sales for own e-commerce and e-tailers amo...Read more