Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

August 2017

Bjorn-Borg-Interim-Report-Q2-2017

Björn Borg AB Interim Report January – June 2017

1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53...Read more

July 2017

BJÖRN BORG PLAYS A GAME OF TENNIS ACROSS THE U.S. – MEXICO BORDER

Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on...Read more

June 2017

Gäme. Set. Match! Björn Borg in collaboration with Häagen-Dazs in tribute to Wimbledon.

Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to the design of a bespoke l...Read more

May 2017

BJÖRN BORG shows ´See now, Buy now´ Exclusive Collection at the Royal Tennis Hall at Fashion Week Stockholm in August

At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Björn Borg. The runway sho...Read more

Report from Björn Borg’s Annual General Meeting 2017

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 11 May 2017 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, th...Read more
Björn Borg Year-end Report 2016

Björn Borg AB Interim Report January – March 2017

Sales increasesRead more

April 2017

Björn Borg Annual Report 2016

The Björn Borg Annual Report for 2016 is now available.Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.Read more

February 2017

Björn Borg Year-end Report 2016

Björn Borg AB Year-end Report January – December 2016

The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).Read more

Björn Borg introduces world’s first Twitter punching bag, to show love on Valentine’s Day.

Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism vs. globalism? And t...Read more

Research study shows that rivalry can both drive performance and compassion.

Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much rivalry can improve ...Read more