Press releases
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
November 2017
November 16, 2017
1 juli - 30 september 2017. Koncernens nettoomsättning ökade med 14,3 procent till 205,7 MSEK (180,0), valutaeffekterna på omsättningen var marginella i kvartalet.
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November 16, 2017
July 1 - September 30, 2017. The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter.
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November 10, 2017
Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för tredje kvartalet 2017.
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September 2017
September 1, 2017
Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports br...
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August 2017
August 31, 2017
At 8.30 pm this evening BJÖRN BORG showcased a ‘see now, buy now’ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and available to s...
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August 18, 2017
1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53...
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August 18, 2017
1 april – 30 juni 2017. Koncernens nettoomsättning ökade med 10,4 procent till 134,8 MSEK (122,2), exklusive valutaeffekter ökar omsättningen med 7,2 procent. Bruttovinstmarginalen uppgick till 52,1 proce...
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August 10, 2017
Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för andra kvartalet 2017.
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July 2017
July 11, 2017
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on...
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July 7, 2017
On June 1, Antoine Huizinga, former Sales Director at Björn Borg Benelux, takes the helm as Managing Director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position t...
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June 2017
June 29, 2017
Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to the design of a bespoke l...
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June 7, 2017
Den första juni tar Antoine Huizinga, tidigare försäljningschef hos Björn Borg Benelux, över rodret som Managing Director för Björn Borg Benelux efter att tidigare MD Luc Versmissen har beslutat att an...
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June 7, 2017
On June 1, Antoine Huizinga, former Sales Director at Björn Borg Benelux, takes the helm as Managing Director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position t...
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May 2017
May 16, 2017
At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Björn Borg. The runway sho...
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May 11, 2017
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 11 May 2017 at the company’s offices in Stockholm.
The Annual General Meeting adopted the income statement and balance sheet, th...
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May 11, 2017
Björn Borg AB:s årsstämma hölls kl. 17.30 den 11 maj 2017 i bolagets lokaler i Stockholm.
Vid årsstämman fastställdes moderbolagets och koncernens resultat- och balansräkning för år 2016. Stämman b...
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May 11, 2017
Sales increases
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May 11, 2017
Omsättningen ökar
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April 2017
April 20, 2017
The Björn Borg Annual Report for 2016 is now available.
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April 20, 2017
Björn Borgs årsredovisning för räkenskapsåret 2016 finns nu tillgänglig.
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April 6, 2017
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.
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April 6, 2017
Aktieägarna i Björn Borg AB (publ) kallas härmed till årsstämma torsdagen den 11 maj 2017 klockan 17.30 i bolagets lokaler på Tulegatan 11 i Stockholm. Inregistrering inleds kl. 16.45.
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February 2017
February 17, 2017
The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).
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February 17, 2017
1 oktober – 31 december 2016 Koncernens nettoomsättning ökade med 12,3 procent till 171,4 MSEK (152,6), exklusive valutaeffekter ökade omsättningen med 10,2 procent. Bruttovinstmarginalen uppgick till 48,...
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February 13, 2017
Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism vs. globalism? And t...
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February 9, 2017
Välkommen att närvara i samband med att Björn Borg lämnar sin bokslutskommuniké för fjärde kvartalet 2016.
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February 7, 2017
Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much rivalry can improve ...
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