Press releases
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
December 2016
December 8, 2016
Björn Borg förvärvar Baseline-koncernen, den nuvarande distributören för Björn Borg-produkter i Nederländerna och Belgien (Benelux). Distributionsavtalet för Benelux sades upp i december 2015 för att upph...
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December 8, 2016
Björn Borg acquires Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The distribution agreement for Benelux was terminated in December 2015, to e...
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November 2016
November 14, 2016
1 juli – 30 september 2016 Koncernens nettoomsättning uppgick till 180,0 MSEK (191,4), en minskning med 6,0 procent. Exklusive valutaeffekter minskade omsättningen med 5,6 procent. Bruttovinstmarginalen uppgi...
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November 14, 2016
The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent.
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November 4, 2016
Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för det tredje kvartalet 2016
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October 2016
October 26, 2016
Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named Cotton always came i...
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October 19, 2016
Announced at the Fashion Week Stockholm in February, the Craig Green x Björn Borg collection has already enjoyed ovations from fashionistas all over the world. The much-awaited capsule is now available ...
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October 10, 2016
Björn Borg received the world’s first-ever Healthy Business Award during the HR and leadership seminar Healthy Business in Stockholm yesterday, October 6th. Healthy Business Awards puts the light on co...
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September 2016
September 5, 2016
Women have used sports underwear and appreciated its functionalities for years. So why are men restrained to working out in cotton underwear that go wet and heavy? Not anymore. On September 5th, Björn ...
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August 2016
August 22, 2016
Swedish tennis player Stefan Olsson was born with Artogryphosis, a disability that led to a life in wheelchair. But nothing could stop Stefan from fulfilling his dream of becoming a full time professional...
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August 19, 2016
Just days before the prestigious Ironman Copenhagen, triathlete Patrik Nilsson – Swedish Ironman record holder and two-time Ironman Champion, is the next athlete to be presented as a Björn Borg Game Ch...
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August 19, 2016
During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market.
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August 19, 2016
Under kvartalet har vi enligt plan stärkt vår position inom sport och sportkläder hos framförallt vår manliga målgrupp.
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August 13, 2016
Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för det andra kvartalet 2016.
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August 12, 2016
Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för det andra kvartalet 2016.
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June 2016
June 7, 2016
On June 6, 1956, Björn Borg was born and would, after a lot of hard work and never giving up, become one of the greatest tennis legends in history. Today, the sports fashion brand that carries his name ...
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May 2016
May 30, 2016
At the age of 57, Annika Naenfeldt started training high diving. This weekend, she competes for Sweden in the LEN European Aquatics Championships in London after only three years of practice, and is now...
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May 20, 2016
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. CET on 19 May 2016 at the company’s offices in Stockholm.
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May 20, 2016
Björn Borg AB:s årsstämma hölls kl. 17.30 den 19 maj 2016 i bolagets lokaler i Stockholm.
Vid årsstämman fastställdes moderbolagets och koncernens resultat- och balansräkning...
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May 19, 2016
The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates. The gross profit margin was 50.0 percent (53.6). Operating profit amounted to SEK 1...
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May 19, 2016
OMSÄTTNINGEN ÖKAR 1 JANUARI – 31 MARS 2016 Koncernens nettoomsättning ökade med 21 procent till 158,1 MSEK (131,1), ingen valutaförändring som påverkar omsättningen....
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May 16, 2016
Björn Borg has acquired the shares held by the minority shareholder of subsidiary Björn Borg UK Limited, representing 20% of total share. Following the acquisition, the UK subsidiary is now wholly owned b...
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May 16, 2016
Björn Borg AB har förvärvat de 20% av dotterbolaget Björn Borg UK Limiteds aktier som ägdes av en minoritetsägare. Dotterbolaget är numera helägt och köpet...
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April 2016
April 27, 2016
Årsredovisningen för räkenskapsåret 2015 finns nu tillgänglig på Björn Borgs webbplats, http://corporate.bjornborg.com/sv/home Som tidigare har kommunicerats hålls Björn Borgs årsstämma den 19 maj 201...
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April 18, 2016
Aktieägarna i Björn Borg AB (publ) kallas härmed till årsstämma torsdagen den 19 maj 2016 klockan 17.30 i bolagets lokaler på Tulegatan 11 i Stockholm. Inregistrering inleds...
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April 18, 2016
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Thursday, 19 May 2016 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm,...
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April 18, 2016
Aktieägarna i Björn Borg AB (publ) kallas härmed till årsstämma torsdagen den 19 maj 2016 klockan 17.30 i bolagets lokaler på Tulegatan 11 i Stockholm. Inregistrering inleds...
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March 2016
March 21, 2016
On March 21, Björn Borg introduces the Skin Collection; skin toned underwear for everyone. The collection is deliberately launched on the United Nation’s Racial Discrimination Day, as a tribute to human ri...
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February 2016
February 13, 2016
The 14-year-old Australian ballet dancer was refused to wear her Hijab to ballet studio. But nothing could stop her from pursuing her passion. On Valentine’s Day, Stephanie Kurlow is the first person t...
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February 10, 2016
Välkommen att närvara i samband med att Björn Borg lämnar sin bokslutskommuniké för fjärde kvartalet 2015.
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February 2, 2016
In an art gallery in central Stockholm last night, Craig Green presented his new sportswear capsule collection, for men and women, in collaboration with sportswear brand Björn Borg. Green about the collection: ...
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January 2016
January 25, 2016
Craig Green incorporates both light and shadow, teaming up with Björn Borg for a limited edition sports fashion capsule collection of men’s, women’s and unisex clothing and underwear. This marks the debu...
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January 12, 2016
A retro space inspired showpiece collection was presented by Björn Borg at Fashion Week Stockholm last August. The handmade-in-Sweden Sport Couture capsule collection is now launched featuring fashion ...
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