July 1 - September 30, 2017. The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter.
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Press releases
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
November 2017
September 2017
Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports br...
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August 2017
At 8.30 pm this evening BJÖRN BORG showcased a ‘see now, buy now’ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and available to s...
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1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53...
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July 2017
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on...
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On June 1, Antoine Huizinga, former Sales Director at Björn Borg Benelux, takes the helm as Managing Director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position t...
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June 2017
Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to the design of a bespoke l...
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May 2017
At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Björn Borg. The runway sho...
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The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 11 May 2017 at the company’s offices in Stockholm.
The Annual General Meeting adopted the income statement and balance sheet, th...
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Sales increases
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April 2017
The Björn Borg Annual Report for 2016 is now available.
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This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.
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February 2017
The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).
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Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism vs. globalism? And t...
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Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much rivalry can improve ...
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