Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2019

December 27, 2019

Björn Borg in collaboration with Swedish esport organization GODSENT

Photo: Weplay! Esports Swedish sports fashion brand Björn Borg today announces a three year exclusive apparel sponsor partnership with the esport organization GODSENT. The collaboration, which began in a... Read more

December 4, 2019

Björn Borg and Joel Kinnaman announce collaboration to inspire more people to work out

Swedish sports fashion brand Björn Borg is initiating a global collaboration together with actor Joel Kinnaman starting at the beginning of 2020. Read more

October 2019

October 8, 2019

Björn Borg in collaboration with British fashion designer Liam Hodges

Swedish sports fashion brand Björn Borg drop their new collaboration – a limited edition collection with hyped fashion designer Liam Hodges. Read more

September 2019

September 9, 2019

Listen to the workout symphony that makes you smarter

Science shows that training makes you smarter. So does classical music. Björn Borg decided to combine the two to see if it was possible to create the world’s smartest workout symphony. By composing a cla... Read more

February 2019

February 15, 2019

Björn Borg and Robyn present RBN

Today, Swedish sports fashion brand Björn Borg releases their exclusive capsule collection RBN with international pop star and fashion icon Robyn. The modern unisex collection presents a mixture of edgy ... Read more

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Social

Follow Björn Borg on Facebook

@bynrobyn in the seamless set in baroque rose. Now...

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Oct 17

8 0

@bynrobyn in the seamless set in baroque rose. Now on sale.

Sports Hour with @emilsebastiian and @mathiasguss ...

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Oct 15

63 6

Sports Hour with @emilsebastiian and @mathiasguss

E2MOM – Every 2 Minutes on the Minute

8 power cleans

8 push presses

8 barebell rows

Rest remaining time of the two minutes

Repeat for 6 rounds

Save this and try it next time at the gym 💪🏽

#bjornborgsportshour

Coffee run in the comfiest looks @ilonaylikorpi

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Oct 14

83 0

Coffee run in the comfiest looks @ilonaylikorpi

@felicianoelle: “The importance of fueling my ...

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Oct 12

46 0

@felicianoelle: “The importance of fueling my body and should with good energy; one of my biggest fuel is working out with my tribe.”

Don’t forget the autumn sale on bjornborg.com including this amazing set 🖤

Work out with someone who pushes and inspire you ...

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Oct 11

88 1

Work out with someone who pushes and inspire you 🖤@fridawiman

@lizachloe: "I strongly believe new routines ...

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Oct 10

33 1

@lizachloe: "I strongly believe new routines can only be successful when we give ourselves the space and time to find the balance that suits that new rhythm. New routines are often combined with discomfort and struggles, but when they finally find their way, they are fundamental to a better you."

mszxhra in sthlm seamless set 🖤

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Oct 9

51 0

mszxhra in sthlm seamless set 🖤

Friday and Sports Hour!🖤

On today’s ...

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Oct 8

19 1

Friday and Sports Hour!🖤

On today’s agenda: Pilates exercises with @juliaoravisto
 8-10 repetions each side, move slowly and engage core:  #1 - Single leg hip lift - lower leg as you lower hips
#2 - Criss Cross - press opposite hand to opposite knee
#3 - Side lift glutes with rotation - stay lifted through leg and upper body
#4 - Mountain Climber - pulse knee to chest
#5 - Back extension - reach arms back and press down to open chest

#bjornborgsportshour

Sale starting today - Up to 40% off bjornborg.com ...

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Oct 7

36 0

Sale starting today - Up to 40% off bjornborg.com and in stores.

@emilietommerberg in the Sthlm striped set 🖤

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Oct 6

66 0

@emilietommerberg in the Sthlm striped set 🖤

@hildasigurdsson: “My favorite workouts are ...

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Oct 5

90 1

@hildasigurdsson: “My favorite workouts are together with my tribe 🖤 We try all sorts of different workouts, pushing each other which gives me so much more energy and happiness.”

Running in the dunes, in style🌾 ...

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Oct 2

240 2

Running in the dunes, in style🌾 @princeofjetset @rubenvisserthooft

Sports Hour. Yoga session 🧘🏽‍♀️ with ...

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Oct 1

22 0

Sports Hour. Yoga session 🧘🏽‍♀️ with @sarasvelander

#bjornborgsportshour

@lauraverwi wearing Sthlm Seamless Set 🖤

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Sep 29

107 1

@lauraverwi wearing Sthlm Seamless Set 🖤

Fuel your body and mind with good energy, ...

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Sep 27

20 0

Fuel your body and mind with good energy, preferably together with your tribe @gardinlaura

Weekend workout @filippalindaau

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Sep 25

26 1

Weekend workout @filippalindaau

@tovewaldemar and her tribe. Who’s in yours? Tag...

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Sep 23

47 1

@tovewaldemar and her tribe. Who’s in yours? Tag them below👏🏼

@fannyamandanilsson: ”Training with ...

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Sep 22

43 0

@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”

Best friend hike @brunabear @amaka.hamelijnck

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Sep 21

78 0

Best friend hike @brunabear @amaka.hamelijnck

”It’s always easier to push your limits when ...

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Sep 20

88 0

”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian

Follow Björn Borg on Instagram

Be proud. Be you.
We collaborated with @prideandsports to create a safe sporting environment for everyone. This summer we bring awareness with a series of sports events in Amsterdam and Rotterdam and a special Bjorn Borg performance collection.
All profits made with this collection will be donated to the Pride and Sports Foundation.

The Björn Borg Pride Collection is exclusively available at de Bijenkorf, in stores and online.

#BeProud #BeYou #bjornborg #traintolive #prideandsports #deBijenkorf #Pride

Be proud. Be you.
We collaborated with @prideandsports to create a safe sporting environment for everyone. This summer we bring awareness with a series of sports events in Amsterdam and Rotterdam and a special Bjorn Borg performance collection.
All profits made with this collection will be donated to the Pride and Sports Foundation.

The Björn Borg Pride Collection is exclusively available at de Bijenkorf, in stores and online.

#BeProud #BeYou #bjornborg #traintolive #prideandsports #deBijenkorf #Pride

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLl9CYmhJbVJHODNr

Be Proud, Be You.

#BjörnBorg #TrainToLive #XMAS21

#BjörnBorg #TrainToLive #XMAS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLi0zRkJmX1BobnNV

Björn Borg - XMAS21 Collection

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkN1M2ZxcHNYY0lJ

Full-body home workout by Philine Pi Roepstorff - Björn Borg

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZrUUx1clRfalcw

High Summer Collection

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLndQRUxidjhvYUlV

Training for survival

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmRaMHBmN1lCNWpj

High Summer Collection

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlhlNlA2Zlh2Wkdv

Training for survival

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdVZC1YT284LXln

Body-weight workout - Björn Borg x Fightbox

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkU3LUppRUVxNXIw

Björn Borg - Candlelit Yoga Session

Follow Björn Borg on YouTube