Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2020

Björn Borg releases home workout equipment range

       In its pursuit to inspire people to work out, and by doing so becoming more and getting more out of life, Swedish sports fashion brand Björn Borg is releasing a training equipment collection for ... Read more

November 2020

Björn Borg to reach 78% sustainably sourced products in its Christmas collection

Swedish sports fashion brand Björn Borg continunes its journey towards a fully sustainable range, offering 78% sustainably sourced products in its Christmas collection. Under the name B.Tomorrow, the ... Read more

September 2020

Sports Fashion brand Björn Borg releases capsule collection inspired by the Swedish darkness

Taking inspiration from the Swedish darkness by using reflective prints, Björn Borg is now releasing a limited edition collection for Autumn/Winter 2020. The collection builds on the brand’s identity, ta... Read more

April 2020

Update on the impact of the Corona virus on the Björn Borg Group

As previously communicated, Björn Borg AB estimates that the outbreak of the Corona virus will have substantial negative financial impact on the Björn Borg Group’s business. The extent of such impact is ... Read more

Valberedningens förslag till styrelse i Björn Borg AB

Inför årsstämman i Björn Borg AB offentliggör valberedningen härmed sitt förslag avseende styrelseordförande och övriga styrelseledamöter. Valberedningen föreslår att styrelsen ska bestå av fem ledamöte... Read more

March 2020

Swedish sports fashion brand Björn Borg continues collaboration with DPM Studio for SS20

   Following up the popular AW19 collaboration, Björn Borg and DPM Studio are now continuing their partnership with a new capsule collection for SS20. The London based designer Hardy Blechman joins fo... Read more