Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

August 2021

August 20, 2021

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2021

APRIL 1 – JUNE 30, 2021 The Group’s net sales amounted to SEK 162.8 million (148.0), an increase of 10.0 percent. Net sales for own e-commerce amounted to SEK 22.8 million (20.3), an increase of 12.6 per... Read more

July 2021

July 16, 2021

BJÖRN BORG – RESULT FOR THE SECOND QUARTER WILL SIGNIFICANTLY EXCEED MARKET EXPECTATIONS

The interim report for the Björn Borg Group will be presented on August 20, 2021, but as the company expects to report a significantly higher result for the second quarter of the year compared to the ... Read more

May 2021

bbo-q1-2021-featured

May 18, 2021

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2021

JANUARY 1 – MARCH 31, 2021 Read more

May 18, 2021

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING 2021

At Björn Borg AB’s Annual General Meeting on 18 May 2021 the following resolutions were made: Read more

April 2021

bbo-ar-cover-page-2021-b

April 27, 2021

Björn Borg Annual Report 2020

Read more

April 14, 2021

Notice of the Annual General Meeting of Björn Borg AB

The shareholders of Björn Borg AB (publ) (“Björn Borg”) are hereby invited to the annual general meeting, to be held on Tuesday, 18 May 2021. Read more

April 7, 2021

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board. Read more

February 2021

bjornborg-q4-2020-featured-image

February 26, 2021

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2020

OCTOBER 1 – DECEMBER 31, 2020 Read more

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Social

Follow Björn Borg on Facebook

@fannyamandanilsson: ”Training with ...

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Sep 22

196 2

@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”

Best friend hike @brunabear @amaka.hamelijnck

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Sep 21

255 4

Best friend hike @brunabear @amaka.hamelijnck

”It’s always easier to push your limits when ...

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Sep 20

286 4

”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian

Power walks and matching outfits @josefinlavold

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Sep 18

420 4

Power walks and matching outfits @josefinlavold

Björn Borg Padel Collection - Now live! A ...

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Sep 16

753 24

Björn Borg Padel Collection - Now live! A combination of style and comfort which will make you perform on top.

@liekevdhoorn: ”We always push & challenge ...

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Sep 15

406 3

@liekevdhoorn: ”We always push & challenge each other to perform our best.”

@deniscebulec: “I surround myself with people ...

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Sep 14

252 2

@deniscebulec: “I surround myself with people that inspire me, people that bring out the best of me”

Comfy looks is all we need this autumn.

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Sep 13

215 5

Comfy looks is all we need this autumn.

Sustainable and sporty 🖤

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Sep 12

202 2

Sustainable and sporty 🖤

Finally Sports Hour Friday!
Biceps/Triceps ...

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Sep 10

208 10

Finally Sports Hour Friday!
Biceps/Triceps workout with @martinhanssons 🖤 Save and try it this weekend!

Tabata intervals: 30 - 10 x 3

Ez-bar biceps curls
Ez- bar skull crushers
Plate pinch press
Bench dips
Alternating hammer curls

Find Your Tribe 🖤

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Sep 9

386 8

Find Your Tribe 🖤

Quick full body workout by @juliaoravisto 🖤 ...

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Sep 9

120 3

Quick full body workout by @juliaoravisto 🖤 Wearing Sthlm Seamless Set

The Björn Borg Core Premium Boxer are the ...

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Sep 7

246 8

The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍

Sunday endorphins @fetishamlynn 🖤

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Sep 5

164 4

Sunday endorphins @fetishamlynn 🖤

@jeremyziessen_ wearing Centre Hoodie, your to go...

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Sep 4

211 5

@jeremyziessen_ wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.

Sports Hour live - Full body workout with Karin. ...

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Sep 3

143 0

Sports Hour live - Full body workout with Karin. Streaming live from our Head Office in Stockholm. Full body workout using a kettlebell or dumbbell (or similar household items). Join in for #bjornborgsportshour hosted by @karin__lundstrom - Are you ready? Let's go! 🔥

Workout on the last day of summer 💚 ...

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Aug 31

336 8

Workout on the last day of summer 💚 @ellenclaesson

Post morning run. Are you working out today?

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Aug 29

303 6

Post morning run. Are you working out today?

Sports Hour live - Full body workout. Sports Hour ...

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Aug 27

122 8

Sports Hour live - Full body workout. Sports Hour with @plantbasedninja at @fightboxstockholm.
On today's agenda: Full-body workout using a pair of dumbbells or similar household items.
Let's do this! #bjornborgsportshour

New season means updated underwear wardrobe 🤎

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Aug 26

404 4

New season means updated underwear wardrobe 🤎

Follow Björn Borg on Instagram

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkN1M2ZxcHNYY0lJ

Full-body home workout by Philine Pi Roepstorff - Björn Borg

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZrUUx1clRfalcw

High Summer Collection

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLndQRUxidjhvYUlV

Training for survival

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmRaMHBmN1lCNWpj

High Summer Collection

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlhlNlA2Zlh2Wkdv

Training for survival

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdVZC1YT284LXln

Body-weight workout - Björn Borg x Fightbox

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkU3LUppRUVxNXIw

Björn Borg - Candlelit Yoga Session

Join us for a great home workout, hosted by our health coach Valdemar Fredriksson.

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

https://www.bjornborg.com
#TrainToLive

Join us for a great home workout, hosted by our health coach Valdemar Fredriksson.

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

https://www.bjornborg.com
#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZTVTdPMDN4WEtJ

STREAM: Björn Borg - Live Workout With Valdemar Fredriksson

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going!

https//www.instagram.com/bjornborg
https//www.instagram.com/valdemarfredriksson
https//www.bjornborg.com/

#TrainToLive

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going!

https//www.instagram.com/bjornborg
https//www.instagram.com/valdemarfredriksson
https//www.bjornborg.com/

#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlVZM2x6VUFkdDVF

Björn Borg - Live workout with Valdemar Fredriksson

Follow Björn Borg on YouTube