Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

November 2020

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BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2020

JULY 1 – SEPTEMBER 30, 2020 The Group’s net sales decreased 2.5 percent to SEK 224.9 million (230.6). Excluding currency effects, sales decreased 0.1 percent. Net sales for own e-commerce increased 13 ... Read more

August 2020

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BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2020

APRIL 1 – JUNE 30, 2020 The Group’s net sales increased 4.4 percent to SEK 148.0 million (141.7). Excluding currency effects, sales rose 8.0 percent. Net sales for own e-commerce increased 77 percent to ... Read more

June 2020

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING 2020

The Annual General Meeting of Björn Borg AB was held at 10.00 a.m. on 30 June 2020 at the company’s offices in Stockholm. Read more

Further update on the impact of the Corona virus on the Björn Borg Group

As previously communicated, the outbreak of the Corona virus has negative impact on the Björn Borg Group’s business. Björn Borg continues to take measures to minimize the negative effects of the outbreak and... Read more

Björn Borg Annual Report 2019

The Björn Borg Annual Report and Sustainability Report for 2019 are now available at the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/ https://corporate.bjornborg.com/en/section/sustainability/sustainability-reports/ ... Read more

May 2020

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 30 June 2020 at 10.00 a.m., at the company's premises, at Tulegatan 11, Stockholm, ... Read more
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BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2020

JANUARY 1 – MARCH 31, 2020 The Group’s net sales decreased 8.6 percent to SEK 172.0 million (188.2). Excluding currency effects, sales were down 10.4 percent. Net sales for own e-commerce increased wit... Read more

Björn Borg announces new date for the annual general meeting and updates the financial calendar

As previously communicated Björn Borg AB has decided to postpone the annual general meeting due to the Corona virus. Instead of the previously announced date, the annual general meeting will be held on ... Read more

April 2020

Björn Borg announces date of the annual general meeting and updates financial calendar

As previously announced, Björn Borg AB has postponed its annual general meeting due to the Corona virus. The annual general meeting will be held on June 18, 2020 and the notice convening the annual general ... Read more

BJÖRN BORG POSTPONES THE ANNUAL GENERAL MEETING

Due to the situation that the outbreak of the Corona virus has caused, Björn Borg AB has decided to postpone the annual general meeting 2020. Read more

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.  Read more

March 2020

The Björn Borg Group is affected by the corona virus – withdraws proposal for shareholder dividends

The outbreak of the Corona virus has led to significant changes in the world around us and affects the Björn Borg Group negatively. The extent of the impact is currently not possible to estimate, but ... Read more

February 2020

BJÖRN BORG AB INTERIM REPORT JANUARY – DECEMBER 2019

OCTOBER 1 – DECEMBER 31, 2019 The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent. Net sales for own e-commerce and e-tailers amo... Read more