Press releases
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
Regulatory press releases
March 2024
March 11, 2024
Björn Borg plans to fully integrate the footwear product category. This means that Björn Borg will design, develop and distribute products in the category in all markets. While the integration may imply s...
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February 2024
February 23, 2024
OCTOBER 1 – DECEMBER 31, 2023 Group’s net sales amounted to SEK 197.6 million (198.4), a decrease of 0.4 percent. Currency neutral, net sales decreased by 3 percent. Net sales for own e-commerce increased by ...
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February 20, 2024
Björn Borg has been informed that Unlimited Footwear Group B.V., whose subsidiary Serve&Volley B.V., as licensee is responsible for Björn Borg's product category shoes, has initiated restructuring p...
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November 2023
November 17, 2023
JULY 1 – SEPTEMBER 30, 2023 Group net sales amounted to SEK 262.1 million (248.6), an increase of 5 percent. Currency-neutral, net sales increased by 1 percent. Net sales for own e-commerce and e-tailers a...
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August 2023
August 18, 2023
APRIL 1 – JUNE 30, 2023 Group net sales amounted to SEK 165.6 million (161.5), an increase of 3 percent. Currency-neutral, net sales decreased by 2 percent. Net sales for own e-commerce and e-tailers amo...
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May 2023
May 17, 2023
At Björn Borg AB's Annual General Meeting on May 17 2023, the following resolutions were made in accordance with the proposals submitted by the Board of Directors and the nomination committee before ...
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May 17, 2023
JANUARY 1 – MARCH 31, 2023 Group’s net sales amounted to SEK 246.9 million (226.6), an increase of 8.9 percent. Currency-neutral, the net sales increased by 5.2 percent. Net sales for own e-commerce and...
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April 2023
April 26, 2023
The Björn Borg Annual Report and Sustainability report for 2022 are now available on the corporate website.
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April 13, 2023
The shareholders of Björn Borg AB (publ) ("Björn Borg") are hereby invited to the annual general meeting on Wednesday, May 17, 2023 at 5:30 p.m. in Gate:1's premises, Frösundaviks allé 1, ...
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February 2023
February 23, 2023
OCTOBER 1 – DECEMBER 31, 2022 Group’s net sales amounted to SEK 198.4 million (180.6), an increase of 9.9 percent. Net sales for own e-commerce and e-tailers amounted to SEK 77.0 million (63.8), an inc...
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November 2022
November 18, 2022
JULY 1 – SEPTEMBER 30, 2022 Group net sales amounted to SEK 248.6 million (240.1), an increase of 3.5 percent. Net sales for own e-commerce and e-tailers amounted to SEK 82.2 million (86.3), a decrease o...
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August 2022
August 19, 2022
APRIL 1 – JUNE 30, 2022 Group’s net sales amounted to SEK 161.5 million (162.8), a decrease of 0.8 percent. Net sales for own e-commerce and e-tailers amounted to SEK 51.6 million (61.3), a decrease of ...
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May 2022
May 19, 2022
JANUARY 1 – MARCH 31, 2022 The Group’s net sales amounted to SEK 226.6 million (184.7), an increase of 22.7 percent. Net sales for own e-commerce and e-tailers amounted to SEK 91.2 million (85.6), an ...
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May 19, 2022
At Björn Borg AB’s Annual General Meeting on 19 May 2022 the following resolutions were made:
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April 2022
April 28, 2022
The Björn Borg Annual Report and Sustainability Report for 2021 are now available on the corporate website.
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April 11, 2022
The shareholders of Björn Borg AB (publ) (“Björn Borg”) are hereby invited to the annual general meeting, to be held on Thursday, 19 May 2022.
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February 2022
February 25, 2022
OCTOBER 1 – DECEMBER 31, 2021 The Group’s net sales amounted to SEK 180.6 M (160.4), an increase of 12.6 percent. Net sales for own e-commerce and e-tailers amounted to SEK 63.0 million (57.5), an inc...
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November 2021
November 19, 2021
JULY 1 – SEPTEMBER 30, 2021 The Group’s net sales amounted to SEK 240.1 million (224.9), an increase of 6.8 percent. Net sales for own e-commerce and e-tailers amounted to SEK 85.8 million (69.8), an ...
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August 2021
August 20, 2021
APRIL 1 – JUNE 30, 2021 The Group’s net sales amounted to SEK 162.8 million (148.0), an increase of 10.0 percent. Net sales for own e-commerce amounted to SEK 22.8 million (20.3), an increase of 12.6 per...
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July 2021
July 16, 2021
The interim report for the Björn Borg Group will be presented on August 20, 2021, but as the company expects to report a significantly higher result for the second quarter of the year compared to the ...
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May 2021
May 18, 2021
JANUARY 1 – MARCH 31, 2021
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May 18, 2021
At Björn Borg AB’s Annual General Meeting on 18 May 2021 the following resolutions were made:
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April 2021
April 14, 2021
The shareholders of Björn Borg AB (publ) (“Björn Borg”) are hereby invited to the annual general meeting, to be held on Tuesday, 18 May 2021.
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April 7, 2021
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board.
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February 2021
February 26, 2021
OCTOBER 1 – DECEMBER 31, 2020
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November 2020
November 20, 2020
JULY 1 – SEPTEMBER 30, 2020 The Group’s net sales decreased 2.5 percent to SEK 224.9 million (230.6). Excluding currency effects, sales decreased 0.1 percent. Net sales for own e-commerce increased 13 ...
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August 2020
August 18, 2020
APRIL 1 – JUNE 30, 2020 The Group’s net sales increased 4.4 percent to SEK 148.0 million (141.7). Excluding currency effects, sales rose 8.0 percent. Net sales for own e-commerce increased 77 percent to ...
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June 2020
June 30, 2020
The Annual General Meeting of Björn Borg AB was held at 10.00 a.m. on 30 June 2020 at the company’s offices in Stockholm.
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June 24, 2020
As previously communicated, the outbreak of the Corona virus has negative impact on the Björn Borg Group’s business.
Björn Borg continues to take measures to minimize the negative effects of the outbreak and...
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June 9, 2020
The Björn Borg Annual Report and Sustainability Report for 2019 are now available at the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/ https://corporate.bjornborg.com/en/section/sustainability/sustainability-reports/ ...
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May 2020
May 28, 2020
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 30 June 2020 at 10.00 a.m., at the company's premises, at Tulegatan 11, Stockholm, ...
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May 14, 2020
JANUARY 1 – MARCH 31, 2020 The Group’s net sales decreased 8.6 percent to SEK 172.0 million (188.2). Excluding currency effects, sales were down 10.4 percent. Net sales for own e-commerce increased wit...
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May 12, 2020
As previously communicated Björn Borg AB has decided to postpone the annual general meeting due to the Corona virus. Instead of the previously announced date, the annual general meeting will be held on ...
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April 2020
April 29, 2020
As previously announced, Björn Borg AB has postponed its annual general meeting due to the Corona virus. The annual general meeting will be held on June 18, 2020 and the notice convening the annual general ...
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April 14, 2020
Due to the situation that the outbreak of the Corona virus has caused, Björn Borg AB has decided to postpone the annual general meeting 2020.
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April 3, 2020
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.
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March 2020
March 20, 2020
The outbreak of the Corona virus has led to significant changes in the world around us and affects the Björn Borg Group negatively. The extent of the impact is currently not possible to estimate, but ...
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February 2020
February 21, 2020
OCTOBER 1 – DECEMBER 31, 2019 The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent. Net sales for own e-commerce and e-tailers amo...
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November 2019
November 15, 2019
JULY 1 – SEPTEMBER 30, 2019 The Group’s net sales increased 13.5 percent to SEK 230.6 million (203.1). Excluding currency effects, sales ros...
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August 2019
August 16, 2019
APRIL 1 – JUNE 30, 2019 The Group’s net sales increased 1.0 percent to SEK 141.7 million (140.3). Excluding currency effects, sales fell 2.2 percent. Net sales for own e-commerce and to e-tailers amounted to ...
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May 2019
May 14, 2019
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 14 May 2019 at the company’s offices in Stockholm.
The Annual General Meeting adopted the income statement and balance sheet, the co...
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May 14, 2019
SALES GROWTH. 1 January - 31 March, 2019. The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent. Net sales for own e-commerce a...
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April 2019
April 17, 2019
The Björn Borg Annual Report and Sustainability Report for 2018 are now available on the corporate website:
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April 9, 2019
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 14 May 2019 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm, ...
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February 2019
February 22, 2019
1 October - 31December 2018 The Group’s net sales increased 15.6 percent to SEK 196.9 million (170.3). Excluding currency effects, sales increased 11.6 percent. Net sales for own e-commerce and e-tailers a...
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November 2018
November 16, 2018
1 July – 30 September 2018. The Group’s net sales decreased 1.3 percent to SEK 203.1 million (205.7). Excluding currency effects sales decreased 6.1 percent.
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August 2018
August 17, 2018
1 APRIL – 30 JUNE, 2018 The Group’s net sales increased 4.1 percent to SEK 140.3 million (134.8). Excluding currency effects sales rose 1.2 percent. Net sales for own e-com and e-tailers amounted to 2...
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June 2018
June 7, 2018
Björn Borg has appointed Jens Nyström as new CFO. Jens will also be a member of Björn Borg Group’s management team and will report to the group CEO Henrik Bunge.
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May 2018
May 17, 2018
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 17 May 2018 at the company’s offices in Stockholm.
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May 17, 2018
ONLINE SALES GROW. 1 JANUARY – 31 MARCH, 2018. The Group’s net sales fell 8.9 percent to SEK 169.2 million (185.7). Excluding currency effects sales fell 10.6 percent.
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April 2018
April 23, 2018
The Björn Borg Annual Report for 2017 is now available on the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/.
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April 12, 2018
The shareholders of Björn Borg AB are hereby invited to attend the annual general meeting, to be held on Thursday, 17 May 2018 at 5:30 p.m. at the company premises, at Tulegatan 11, Stockholm, Sweden. ...
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March 2018
March 23, 2018
Björn Borg AB hereby declares the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.
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February 2018
February 23, 2018
1 October - 31 December, 2017. The Group’s net sales fell 0.7 percent to SEK 170.3 million (171.4). Currency effects on sales were marginal in the quarter. The gross profit margin was 58.3 p...
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November 2017
November 16, 2017
July 1 - September 30, 2017. The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter.
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August 2017
August 18, 2017
1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53...
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May 2017
May 11, 2017
The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 11 May 2017 at the company’s offices in Stockholm.
The Annual General Meeting adopted the income statement and balance sheet, th...
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May 11, 2017
Sales increases
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April 2017
April 20, 2017
The Björn Borg Annual Report for 2016 is now available.
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April 6, 2017
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.
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February 2017
February 17, 2017
The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).
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December 2016
December 8, 2016
Björn Borg acquires Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The distribution agreement for Benelux was terminated in December 2015, to e...
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November 2016
November 14, 2016
The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent.
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August 2016
August 19, 2016
During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market.
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