Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

August 2019

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2019

APRIL 1 – JUNE 30, 2019 The Group’s net sales increased 1.0 percent to SEK 141.7 million (140.3). Excluding currency effects, sales fell 2.2 percent. Net sales for own e-commerce and to e-tailers amounted to ...Read more

May 2019

Report from Björn Borg’s Annual General Meeting 2019

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 14 May 2019 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the co...Read more

Björn Borg AB Interim Report January – March 2019

SALES GROWTH. 1 January - 31 March, 2019. The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent. Net sales for own e-commerce a...Read more

April 2019

Björn Borg Annual Report 2018

The Björn Borg Annual Report and Sustainability Report for 2018 are now available on the corporate website:Read more

NOTICE OF THE ANNUAL GENERAL MEETING OF BJÖRN BORG AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 14 May 2019 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm, ...Read more

February 2019

Björn Borg AB Interim Report January – December 2018

1 October - 31December 2018 The Group’s net sales increased 15.6 percent to SEK 196.9 million (170.3). Excluding currency effects, sales increased 11.6 percent. Net sales for own e-commerce and e-tailers a...Read more

November 2018

Björn Borg AB Interim Report January – September 2018

1 July – 30 September 2018. The Group’s net sales decreased 1.3 percent to SEK 203.1 million (205.7). Excluding currency effects sales decreased 6.1 percent.Read more

August 2018

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2018

1 APRIL – 30 JUNE, 2018 The Group’s net sales increased 4.1 percent to SEK 140.3 million (134.8). Excluding currency effects sales rose 1.2 percent. Net sales for own e-com and e-tailers amounted to 2...Read more

June 2018

JENS NYSTRÖM NEW CFO AT BJÖRN BORG

Björn Borg has appointed Jens Nyström as new CFO. Jens will also be a member of Björn Borg Group’s management team and will report to the group CEO Henrik Bunge.Read more

May 2018

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 17 May 2018 at the company’s offices in Stockholm.Read more

Björn Borg AB Interim Report January – March 2018

ONLINE SALES GROW. 1 JANUARY – 31 MARCH, 2018. The Group’s net sales fell 8.9 percent to SEK 169.2 million (185.7). Excluding currency effects sales fell 10.6 percent.Read more

April 2018

Björn Borg Annual Report 2017

The Björn Borg Annual Report for 2017 is now available on the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/.Read more

NOTICE OF THE ANNUAL GENERAL MEETING OF BJÖRN BORG AB (publ).

The shareholders of Björn Borg AB are hereby invited to attend the annual general meeting, to be held on Thursday, 17 May 2018 at 5:30 p.m. at the company premises, at Tulegatan 11, Stockholm, Sweden. ...Read more

March 2018

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby declares the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.Read more

February 2018

Björn Borg AB Year end-Report January – December 2017

1 October - 31 December, 2017. The Group’s net sales fell 0.7 percent to SEK 170.3 million (171.4). Currency effects on sales were marginal in the quarter. The gross profit margin was 58.3 p...Read more

November 2017

Björn Borg AB Interim Report January – September 2017

July 1 - September 30, 2017. The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter.Read more

August 2017

Bjorn-Borg-Interim-Report-Q2-2017

Björn Borg AB Interim Report January – June 2017

1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53...Read more

May 2017

Report from Björn Borg’s Annual General Meeting 2017

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 11 May 2017 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, th...Read more
Björn Borg Year-end Report 2016

Björn Borg AB Interim Report January – March 2017

Sales increasesRead more

April 2017

Björn Borg Annual Report 2016

The Björn Borg Annual Report for 2016 is now available.Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.Read more

February 2017

Björn Borg Year-end Report 2016

Björn Borg AB Year-end Report January – December 2016

The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).Read more

December 2016

Björn Borg acquires benelux distributor baseline

Björn Borg acquires Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The distribution agreement for Benelux was terminated in December 2015, to e...Read more

November 2016

bjorn-borg-interim-report-q3-2016-featured

Björn Borg AB Interim Report January – September 2016

The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent.Read more

August 2016

Bjorn-Borg-Interim-Report-Q2-2016

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market.Read more