Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

March 2024

Björn Borg integrates footwear into its own operations.

Björn Borg plans to fully integrate the footwear product category. This means that Björn Borg will design, develop and distribute products in the category in all markets. While the integration may imply s... Read more

February 2024

bbo-q4-2023-featured

BJÖRN BORG AB YEAREND REPORT JANUARY – DECEMBER 2023

OCTOBER 1 – DECEMBER 31, 2023 Group’s net sales amounted to SEK 197.6 million (198.4), a decrease of 0.4 percent. Currency neutral, net sales decreased by 3 percent. Net sales for own e-commerce increased by ... Read more

Björn Borgs partner for footwear enters into restructuring

Björn Borg has been informed that Unlimited Footwear Group B.V., whose subsidiary Serve&Volley B.V., as licensee is responsible for Björn Borg's product category shoes, has initiated restructuring p... Read more

November 2023

bbo-q3-2023-module

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2023

JULY 1 – SEPTEMBER 30, 2023 Group net sales amounted to SEK 262.1 million (248.6), an increase of 5 percent. Currency-neutral, net sales increased by 1 percent. Net sales for own e-commerce and e-tailers a... Read more

August 2023

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2023

 APRIL 1 – JUNE 30, 2023 Group net sales amounted to SEK 165.6 million (161.5), an increase of 3 percent. Currency-neutral, net sales decreased by 2 percent. Net sales for own e-commerce and e-tailers amo... Read more

May 2023

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING 2023

At Björn Borg AB's Annual General Meeting on May 17 2023, the following resolutions were made in accordance with the proposals submitted by the Board of Directors and the nomination committee before ... Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2023

JANUARY 1 – MARCH 31, 2023 Group’s net sales amounted to SEK 246.9 million (226.6), an increase of 8.9 percent. Currency-neutral, the net sales increased by 5.2 percent. Net sales for own e-commerce and... Read more

April 2023

Björn Borg Annual Report 2022

The Björn Borg Annual Report and Sustainability report for 2022 are now available on the corporate website. Read more

Notice of the Annual General Meeting of Björn Borg AB (publ) (”Björn Borg”), May 17, 2023

The shareholders of Björn Borg AB (publ) ("Björn Borg") are hereby invited to the annual general meeting on Wednesday, May 17, 2023 at 5:30 p.m. in Gate:1's premises, Frösundaviks allé 1, ... Read more

February 2023

bbo-q4-2022-module

BJÖRN BORG AB INTERIM REPORT JANUARY – DECEMBER 2022

OCTOBER 1 – DECEMBER 31, 2022 Group’s net sales amounted to SEK 198.4 million (180.6), an increase of 9.9 percent. Net sales for own e-commerce and e-tailers amounted to SEK 77.0 million (63.8), an inc... Read more

November 2022

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2022

JULY 1 – SEPTEMBER 30, 2022 Group net sales amounted to SEK 248.6 million (240.1), an increase of 3.5 percent. Net sales for own e-commerce and e-tailers amounted to SEK 82.2 million (86.3), a decrease o... Read more

August 2022

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2022

APRIL 1 – JUNE 30, 2022 Group’s net sales amounted to SEK 161.5 million (162.8), a decrease of 0.8 percent. Net sales for own e-commerce and e-tailers amounted to SEK 51.6 million (61.3), a decrease of ... Read more

May 2022

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2022

JANUARY 1 – MARCH 31, 2022 The Group’s net sales amounted to SEK 226.6 million (184.7), an increase of 22.7 percent. Net sales for own e-commerce and e-tailers amounted to SEK 91.2 million (85.6), an ... Read more

Report from Björn Borg’s annual general meeting 2022

At Björn Borg AB’s Annual General Meeting on 19 May 2022 the following resolutions were made: Read more

April 2022

Björn Borg Annual Report 2021

The Björn Borg Annual Report and Sustainability Report for 2021 are now available on the corporate website. Read more

Notice of the Annual General Meeting of Björn Borg AB (publ) (”Björn Borg”), May 19, 2022

The shareholders of Björn Borg AB (publ) (“Björn Borg”) are hereby invited to the annual general meeting, to be held on Thursday, 19 May 2022. Read more

February 2022

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2021

OCTOBER 1 – DECEMBER 31, 2021 The Group’s net sales amounted to SEK 180.6 M (160.4), an increase of 12.6 percent. Net sales for own e-commerce and e-tailers amounted to SEK 63.0 million (57.5), an inc... Read more

November 2021

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2021

JULY 1 – SEPTEMBER 30, 2021 The Group’s net sales amounted to SEK 240.1 million (224.9), an increase of 6.8 percent. Net sales for own e-commerce and e-tailers amounted to SEK 85.8 million (69.8), an ... Read more

August 2021

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2021

APRIL 1 – JUNE 30, 2021 The Group’s net sales amounted to SEK 162.8 million (148.0), an increase of 10.0 percent. Net sales for own e-commerce amounted to SEK 22.8 million (20.3), an increase of 12.6 per... Read more

July 2021

BJÖRN BORG – RESULT FOR THE SECOND QUARTER WILL SIGNIFICANTLY EXCEED MARKET EXPECTATIONS

The interim report for the Björn Borg Group will be presented on August 20, 2021, but as the company expects to report a significantly higher result for the second quarter of the year compared to the ... Read more

May 2021

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BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2021

JANUARY 1 – MARCH 31, 2021 Read more

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING 2021

At Björn Borg AB’s Annual General Meeting on 18 May 2021 the following resolutions were made: Read more

April 2021

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Björn Borg Annual Report 2020

Read more

Notice of the Annual General Meeting of Björn Borg AB

The shareholders of Björn Borg AB (publ) (“Björn Borg”) are hereby invited to the annual general meeting, to be held on Tuesday, 18 May 2021. Read more

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board. Read more

February 2021

bjornborg-q4-2020-featured-image

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2020

OCTOBER 1 – DECEMBER 31, 2020 Read more

November 2020

bbo-q3-2020-featured

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2020

JULY 1 – SEPTEMBER 30, 2020 The Group’s net sales decreased 2.5 percent to SEK 224.9 million (230.6). Excluding currency effects, sales decreased 0.1 percent. Net sales for own e-commerce increased 13 ... Read more

August 2020

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BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2020

APRIL 1 – JUNE 30, 2020 The Group’s net sales increased 4.4 percent to SEK 148.0 million (141.7). Excluding currency effects, sales rose 8.0 percent. Net sales for own e-commerce increased 77 percent to ... Read more

June 2020

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING 2020

The Annual General Meeting of Björn Borg AB was held at 10.00 a.m. on 30 June 2020 at the company’s offices in Stockholm. Read more

Further update on the impact of the Corona virus on the Björn Borg Group

As previously communicated, the outbreak of the Corona virus has negative impact on the Björn Borg Group’s business. Björn Borg continues to take measures to minimize the negative effects of the outbreak and... Read more

Björn Borg Annual Report 2019

The Björn Borg Annual Report and Sustainability Report for 2019 are now available at the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/ https://corporate.bjornborg.com/en/section/sustainability/sustainability-reports/ ... Read more

May 2020

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 30 June 2020 at 10.00 a.m., at the company's premises, at Tulegatan 11, Stockholm, ... Read more
bbo-2020-q1-module

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2020

JANUARY 1 – MARCH 31, 2020 The Group’s net sales decreased 8.6 percent to SEK 172.0 million (188.2). Excluding currency effects, sales were down 10.4 percent. Net sales for own e-commerce increased wit... Read more

Björn Borg announces new date for the annual general meeting and updates the financial calendar

As previously communicated Björn Borg AB has decided to postpone the annual general meeting due to the Corona virus. Instead of the previously announced date, the annual general meeting will be held on ... Read more

April 2020

Björn Borg announces date of the annual general meeting and updates financial calendar

As previously announced, Björn Borg AB has postponed its annual general meeting due to the Corona virus. The annual general meeting will be held on June 18, 2020 and the notice convening the annual general ... Read more

BJÖRN BORG POSTPONES THE ANNUAL GENERAL MEETING

Due to the situation that the outbreak of the Corona virus has caused, Björn Borg AB has decided to postpone the annual general meeting 2020. Read more

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.  Read more

March 2020

The Björn Borg Group is affected by the corona virus – withdraws proposal for shareholder dividends

The outbreak of the Corona virus has led to significant changes in the world around us and affects the Björn Borg Group negatively. The extent of the impact is currently not possible to estimate, but ... Read more

February 2020

BJÖRN BORG AB INTERIM REPORT JANUARY – DECEMBER 2019

OCTOBER 1 – DECEMBER 31, 2019 The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent. Net sales for own e-commerce and e-tailers amo... Read more

November 2019

bjorn-borg-interim-report-q3-2019-featured

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2019

JULY 1 – SEPTEMBER 30, 2019           The Group’s net sales increased 13.5 percent to SEK 230.6 million (203.1). Excluding currency effects, sales ros... Read more

August 2019

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2019

APRIL 1 – JUNE 30, 2019 The Group’s net sales increased 1.0 percent to SEK 141.7 million (140.3). Excluding currency effects, sales fell 2.2 percent. Net sales for own e-commerce and to e-tailers amounted to ... Read more

May 2019

Report from Björn Borg’s Annual General Meeting 2019

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 14 May 2019 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the co... Read more

Björn Borg AB Interim Report January – March 2019

SALES GROWTH. 1 January - 31 March, 2019. The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent. Net sales for own e-commerce a... Read more

April 2019

Björn Borg Annual Report 2018

The Björn Borg Annual Report and Sustainability Report for 2018 are now available on the corporate website: Read more

NOTICE OF THE ANNUAL GENERAL MEETING OF BJÖRN BORG AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 14 May 2019 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm, ... Read more

February 2019

Björn Borg AB Interim Report January – December 2018

1 October - 31December 2018 The Group’s net sales increased 15.6 percent to SEK 196.9 million (170.3). Excluding currency effects, sales increased 11.6 percent. Net sales for own e-commerce and e-tailers a... Read more

November 2018

Björn Borg AB Interim Report January – September 2018

1 July – 30 September 2018. The Group’s net sales decreased 1.3 percent to SEK 203.1 million (205.7). Excluding currency effects sales decreased 6.1 percent. Read more

August 2018

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2018

1 APRIL – 30 JUNE, 2018 The Group’s net sales increased 4.1 percent to SEK 140.3 million (134.8). Excluding currency effects sales rose 1.2 percent. Net sales for own e-com and e-tailers amounted to 2... Read more

June 2018

JENS NYSTRÖM NEW CFO AT BJÖRN BORG

Björn Borg has appointed Jens Nyström as new CFO. Jens will also be a member of Björn Borg Group’s management team and will report to the group CEO Henrik Bunge. Read more

May 2018

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 17 May 2018 at the company’s offices in Stockholm. Read more

Björn Borg AB Interim Report January – March 2018

ONLINE SALES GROW. 1 JANUARY – 31 MARCH, 2018. The Group’s net sales fell 8.9 percent to SEK 169.2 million (185.7). Excluding currency effects sales fell 10.6 percent. Read more

April 2018

Björn Borg Annual Report 2017

The Björn Borg Annual Report for 2017 is now available on the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/. Read more

NOTICE OF THE ANNUAL GENERAL MEETING OF BJÖRN BORG AB (publ).

The shareholders of Björn Borg AB are hereby invited to attend the annual general meeting, to be held on Thursday, 17 May 2018 at 5:30 p.m. at the company premises, at Tulegatan 11, Stockholm, Sweden. ... Read more

March 2018

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby declares the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board. Read more

February 2018

Björn Borg AB Year end-Report January – December 2017

1 October - 31 December, 2017. The Group’s net sales fell 0.7 percent to SEK 170.3 million (171.4). Currency effects on sales were marginal in the quarter. The gross profit margin was 58.3 p... Read more

November 2017

Björn Borg AB Interim Report January – September 2017

July 1 - September 30, 2017. The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter. Read more

August 2017

Bjorn-Borg-Interim-Report-Q2-2017

Björn Borg AB Interim Report January – June 2017

1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53... Read more

May 2017

Report from Björn Borg’s Annual General Meeting 2017

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 11 May 2017 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, th... Read more
Björn Borg Year-end Report 2016

Björn Borg AB Interim Report January – March 2017

Sales increases Read more

April 2017

Björn Borg Annual Report 2016

The Björn Borg Annual Report for 2016 is now available. Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. Read more

February 2017

Björn Borg Year-end Report 2016

Björn Borg AB Year-end Report January – December 2016

The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8). Read more

December 2016

Björn Borg acquires benelux distributor baseline

Björn Borg acquires Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The distribution agreement for Benelux was terminated in December 2015, to e... Read more

November 2016

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Björn Borg AB Interim Report January – September 2016

The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent. Read more

August 2016

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BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market. Read more