Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

November 2007

Interim Report January – September 2007

Growth and profitability remain at high levels Read more

Interim Report January – September 2007

Growth and profitability remain at high levels Read more

October 2007

Björn Borg makes peace using discarded underwear

In connection with UN day the Swedish fashion company Björn Borg is trying something new, hoping to reduce the number of wars being waged on our Earth. In their new international campaign the company...Read more

Björn Borg takes innovative and creative approach in launching the new BjornBorg.com

BJÖRN BORG EMPHASIZES ITS INTERNET PRESENCE WITH MAJOR LAUNCH OF NEW WEBSITE Björn Borg today is launching its new website. The visuals are sumptuous and inviting and include a fictitious office...Read more

Nomination Committee in Björn Borg AB

Pursuant to the resolution of the Annual General Meeting, Björn Borg's Nomination Committee shall consist of the Chairman of the Board and one representative of each of the company's three largest...Read more

August 2007

Interim report for the first half year January-June 2007

Continued strong growth with good profitability Read more

Interim report for the first half year January-June 2007

Continued strong growth with good profitability Read more

July 2007

New Menswear diffusion line from Bjorn Borg

BACKGROUND Naturally, the concept starts off with Bjorn Borg's extensive tennis career. On the court, Borg was strong, fast and unforgiving, and overnight he became more popular than many celebrities...Read more

June 2007

Bjorn Borg goes premium fashion with premiere collection smash

Bjorn Borg marks Spring/Summer 2008 with a new menswear concept, and a collection inspired by Bjorn Borg's heydays in the end of the seventies and beginning of the eighties. Read more

New Underwear collection celebrates the golden days of the French Riviera

BACKGROUND Naturally, the concept starts off with Bjorn Borg's extensive tennis career. On the court, Borg was strong, fast and unforgiving, and overnight he became more popular than many celebrities...Read more

May 2007

Additional institutional investors acquire holdings in Björn Borg

A number of Swedish and foreign institutional investors have today acquired 2,669,040 shares in Björn Borg AB, corresponding to approximately 11 percent of the total number of shares in the company....Read more

Björn Borg AB Interim report for the first quarter January – March 2007

January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK...Read more

Björn Borg AB Interim report for the first quarter January – March 2007

January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK...Read more

March 2007

Annual report 2006

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