Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2008

Increased number of shares in Björn Borg

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 17,600...Read more

Björn Borg shows that love is for all in a new campaign video

"Two male priests are married in a church by a female priest" Björn Borg now introduces its new campaign video for the theme Love For All. The video's outcome may be surprising to many. What seems...Read more

November 2008

Report from Extraordinary General Meeting of Björn Borg

An Extraordinary General Meeting of Björn Borg AB (publ) today decided to adopt an incentive programme for the newly appointed President of Björn Borg AB, Arthur Engel, and the Vice President...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more

October 2008

Notice of Extraordinary General Meeting

The Board of Directors of Björn Borg AB (publ) has today decided to convene an Extraordinary General Meeting, to be held on 13 November 2008 at 4 pm, at the company's premises, Skrapan, Götgatan...Read more

Arthur Engel new President of Björn Borg

Björn Borg will hold a press meeting at its offices on Götgatan 78 in Stockholm today at 10:30 am. Björn Borg, one of Sweden's most successful brands, is strengthening its management and...Read more

September 2008

Björn Borg Presents Spring/Summer RED Collection – Historical Sporting with a New Take

INSPIRATION The Spring/Summer RED collection from Björn Borg has the feeling of a 1920's Olympic stadium. The inspiration comes from historical sports such as track and field sports, rowing and,...Read more

August 2008

Test results below recommended limits

Information about a test on two pairs of black Björn Borg underwear showing high concentra-tion of the substance nonylphenol ethoxylate occured in the media last week. Björn Borg immediately...Read more

Interim Report for the first half year January – June 2008

Weaker market softens, but growth continues Read more

Björn Borg Launches Free Dating Site – The aim: everybody should find love

Björn Borg wants everybody to find love for all. In aid of this, the Swedish fashion company launches a free dating service, Love For All, www.bjornborg.com/love. Björn Borg guarantees a virtual...Read more

Björn Borg Spring/Summer Underwear/Swimwear Collection 09 – Dream and Escape

INSPIRATION INSPIRATION The Spring/Summer Underwear/Swimwear Collection 09 from Björn Borg gets its inspiration from California Surf style with waves, longboards and bright colours. The collection...Read more

June 2008

Björn Borg launches Grand Slam, a new range of underwear – Design inspired by the early career of the tennis legend

With Grand Slam, Björn Borg recreates the classic concept for men's underwear with a totally new range. These underwear garments are made from exclusive cotton material, and complement the colorful...Read more

May 2008

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more

April 2008

Björn Borg is Dumping Used Underwear at the White House

- George W Bush voted recipient at bjornborg.com/peace The Björn Borg customers have made up their minds; George W Bush should have a load of discarded underwear delivered to the White House. Since...Read more

Björn Borg recruits top manager from Whyred

Martin Sjöström has been recruited to the position of Business Area Manager for clothing, Björn Borg's largest product area, and will be a member of the management team. Most recently he...Read more

Report from Björn Borg’s Annual General Meeting 2008

The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2008 in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated income statement...Read more

Annual report Björn Borg 2007

Annual report Björn Borg 2007 Read more

March 2008

Björn Borg’s annual report 2007

The annual report for 2007, Swedish version, is now available at Björn Borg's website, bjornborg.com. An English version will be published shortly. For further information, please contact: Nils Vinberg,...Read more

Notice of the Annual General Meeting of Björn Borg

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual gen-eral meeting, to be held on Thursday, 10 April 2008, at 5 p.m. at Biografen Victoria, Götgatan 67, Stockholm,...Read more

February 2008

Björn Borg challenges paparazzi photographers with a new mission on the web.

The previous mission, Peace on Earth, was based on Björn Borg encouraging the earth's population to send their "not sexy" underwear to the company. These will be sent on to the war mongers voted most...Read more

Information about the annual report

The annual report for 2007 will be available at Björn Borg's website, bjornborg.com, during week 12, 2008. For further information, please contact: Nils Vinberg, CEO, phone +46 8 506 33 700, mobile...Read more

YEAR-END REPORT JANUARY – DECEMBER 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more

Year-end report January – December 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more

January 2008

Björn Borg presents menswear Fall/Winter 08 collection – play the game

INSPIRATION The Fall/Winter menswear collection from Björn Borg gets its inspiration from an updated 70's boot camp. But in this case the boot camp is all about the game. It is about playing the...Read more

Björn Borg Fall/Winter 2008 underwear/loungewear collection a play with light

INSPIRATION For the Fall/Winter underwear collection, Björn Borg has brought out their childhood kaleidoscopes. No matter how you look through them you always manage to see something new. The next...Read more