Press releases
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
November 2009
November 12, 2009
Aggressive investment in product development and exports
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August 2009
August 20, 2009
April 1 - June 30, 2009 Brand sales (excluding VAT) increased by 1 percent to SEK 386 million (382). The Group's net sales increased by 2 percent to SEK 97.8 million (95.8). The gross profit margin decreased...
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August 13, 2009
- Swedish Exports are showing the spirit at bjornborg.com
The Björn Borg consumers have the spirit; they're an inspiration to others and are showing this by posting photos of themselves wearing Björn...
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July 2009
July 7, 2009
For the collection of spring/summer of 2010, Björn Borg divides the swimwear collection into two lines, a glamorous, more mature Beach line and a younger, more playful Surf line. The swimwear is...
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July 7, 2009
STYLE
The Spring/Summer 2010 Menswear Collection style is sophisticated, yet relaxed and creates a feeling of subtle smartness.
The line has a masculine feeling and endless combinations of styling. Locker-room...
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June 2009
June 30, 2009
Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 89,200...
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June 22, 2009
For the collection of spring/summer of 2010, Björn Borg divides the underwear collection into five lines, reflecting different styles, making it easier for the consumer to find the perfect model....
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May 2009
May 15, 2009
Focus on underwear, innovative design and product development
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April 2009
April 24, 2009
The Annual General Meeting of Björn Borg AB was held at 5 pm on 23 April, 2009 at the company's offices in Stockholm.
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April 3, 2009
Annual report 2008
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March 2009
March 24, 2009
The annual report for 2008, Swedish version, is now available at Björn Borg's website, www.bjornborg.com. An English version will be published shortly.
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March 23, 2009
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of...
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March 6, 2009
The Nomination Committee of Björn Borg will, at the annual general meeting 2009, propose that Monica Elling and Fabian Månsson be elected as new members of the Board of Directors of Björn...
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February 2009
February 18, 2009
Higher full-year sales - weaker finish
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February 12, 2009
- Fashion Company Björn Borg encourages people to break up
Björn Borg proclaims love. Still, the Swedish fashion company encourages people to break up. But the idea behind more breakups is part...
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