Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

November 2009

INTERIM REPORT JANUARY – SEPTEMBER 2009

Aggressive investment in product development and exports Read more

August 2009

INTERIM REPORT FOR THE FIRST HALF-YEAR JANUARY – JUNE 2009

April 1 - June 30, 2009 Brand sales (excluding VAT) increased by 1 percent to SEK 386 million (382). The Group's net sales increased by 2 percent to SEK 97.8 million (95.8). The gross profit margin decreased...Read more

Spreading the spirit of Björn Borg all over the world

- Swedish Exports are showing the spirit at bjornborg.com The Björn Borg consumers have the spirit; they're an inspiration to others and are showing this by posting photos of themselves wearing Björn...Read more

July 2009

Björn Borg Spring/Summer Swimwear Collection 2010

For the collection of spring/summer of 2010, Björn Borg divides the swimwear collection into two lines, a glamorous, more mature Beach line and a younger, more playful Surf line. The swimwear is...Read more

Björn Borg Presents the Spring/Summer 2010 Menswear Collection

STYLE The Spring/Summer 2010 Menswear Collection style is sophisticated, yet relaxed and creates a feeling of subtle smartness. The line has a masculine feeling and endless combinations of styling. Locker-room...Read more

June 2009

Increased number of shares in Björn Borg

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 89,200...Read more

Björn Borg Spring/Summer Underwear Collection 2010

For the collection of spring/summer of 2010, Björn Borg divides the underwear collection into five lines, reflecting different styles, making it easier for the consumer to find the perfect model....Read more

May 2009

INTERIM REPORT FOR THE FIRST QUARTER JANUARY – MARCH 2009

Focus on underwear, innovative design and product development Read more

April 2009

Report from Björn Borg’s Annual General Meeting 2009

The Annual General Meeting of Björn Borg AB was held at 5 pm on 23 April, 2009 at the company's offices in Stockholm. Read more

Annual report 2008

Annual report 2008 Read more

March 2009

Björn Borg’s annual report 2008

The annual report for 2008, Swedish version, is now available at Björn Borg's website, www.bjornborg.com. An English version will be published shortly. Read more

Notice of the Annual General Meeting of Björn Borg

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of...Read more

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg will, at the annual general meeting 2009, propose that Monica Elling and Fabian Månsson be elected as new members of the Board of Directors of Björn...Read more

February 2009

YEAR-END REPORT JANUARY – DECEMBER 2008

Higher full-year sales - weaker finish Read more

Break up – in the name of love

- Fashion Company Björn Borg encourages people to break up Björn Borg proclaims love. Still, the Swedish fashion company encourages people to break up. But the idea behind more breakups is part...Read more