Press releases
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
December 2011
December 21, 2011
Björn Borg has decided to launch the brand in China. The new business will be established together with an experienced retail partner in China, through a new company with Björn Borg as the principal...
Read more
November 2011
November 10, 2011
Good brand sales during the quarter
Read more
August 2011
August 23, 2011
Borg and McEnroe in a new match APRIL 1 - JUNE 30, 2011 The Group's net sales increased by 1 percent to SEK 101.9 million (100.8). Excluding currency effects, sales rose by 11 percent. The gross profit...
Read more
July 2011
July 1, 2011
The greatest sports duo of all time, Björn Borg and John McEnroe, will now join forces through the launch of a limited edition underwear collection. The unique collaboration will launch in August...
Read more
May 2011
May 31, 2011
The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into...
Read more
May 4, 2011
New markets begin to grow
Read more
April 2011
April 29, 2011
The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in...
Read more
April 15, 2011
The Annual General Meeting of Björn Borg AB was held at 5 pm on 14 April, 2011 at the company's offices in Stockholm.
Read more
March 2011
March 18, 2011
The annual report for 2010 is now available at Björn Borg's website, www.bjornborg.com. For further information, please contact: Björn Borg AB, phone +46 8 506 33 700 The Group owns the Björn Borg trademark an...
Read more
March 14, 2011
This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. Notice of the Annual...
Read more
March 14, 2011
The Nomination Committee of Björn Borg has proposed no changes to the Board of Directors of Björn Borg and re-election of all the directors i.e. Monika Elling, Kerstin Hessius, Fredrik Lövstedt,...
Read more
February 2011
February 24, 2011
STRONG FOURTH QUARTER
Read more
January 2011
January 13, 2011
Björn Borg is forming a new subsidiary in January 2011 to produce fashionable athletic and functional wear together with its Dutch distributor. The creation of a separate operation based in the Netherlands...
Read more