Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2011

Björn Borg is launching in China

Björn Borg has decided to launch the brand in China. The new business will be established together with an experienced retail partner in China, through a new company with Björn Borg as the principal...Read more

November 2011

BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2011

Good brand sales during the quarter Read more

August 2011

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2011

Borg and McEnroe in a new match APRIL 1 - JUNE 30, 2011 The Group's net sales increased by 1 percent to SEK 101.9 million (100.8). Excluding currency effects, sales rose by 11 percent. The gross profit...Read more

July 2011

BORG AND MCENROE TAKE THEIR RIVALRY TO THE NEXT LEVEL

The greatest sports duo of all time, Björn Borg and John McEnroe, will now join forces through the launch of a limited edition underwear collection. The unique collaboration will launch in August...Read more

May 2011

Decreased number of shares in Björn Borg

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2011

New markets begin to grow Read more

April 2011

Temporary increase in the number of shares in Björn Borg

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in...Read more

Report from Björn Borg’s Annual General Meeting 2011

The Annual General Meeting of Björn Borg AB was held at 5 pm on 14 April, 2011 at the company's offices in Stockholm. Read more

March 2011

Björn Borg’s annual report 2010

The annual report for 2010 is now available at Björn Borg's website, www.bjornborg.com. For further information, please contact: Björn Borg AB, phone +46 8 506 33 700 The Group owns the Björn...Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. Notice of the Annual...Read more

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg has proposed no changes to the Board of Directors of Björn Borg and re-election of all the directors i.e. Monika Elling, Kerstin Hessius, Fredrik Lövstedt,...Read more

February 2011

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2010

STRONG FOURTH QUARTER Read more

January 2011

New clothing venture established in the Netherlands – Björn Borg Sport

Björn Borg is forming a new subsidiary in January 2011 to produce fashionable athletic and functional wear together with its Dutch distributor. The creation of a separate operation based in the Netherlands...Read more