Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2014

December 8, 2014

BJÖRN BORG RELOCATES SPORTSWEAR OPERATIONS TO STOCKHOLM

Björn Borg AB (publ) has acquired the shares of Baseline B.V. in the subsidiary Björn Borg Sport B.V. The acquisition is the first step in implementing a relocation of the Björn Borg sportswear... Read more
December 5, 2014

SHANGRI LA BEHIND BJÖRN BORG CHRISTMAS 2014 COLLECTION

In the book ‘The Lost Horizon’ by James Hilton, the characters find the utopian paradise Shangri-La after crashing their plane in the mountains of Tibet. It has come to represent a paradise hidden fro... Read more

November 2014

November 17, 2014

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2014

JULY 1 – SEPTEMBER 30, 2014 The Group’s net sales increased by 2 percent to SEK 163.7 million (160.2). Excluding currency effects, sales were unchanged. The gross profit margin was 52.4 percent... Read more

October 2014

October 27, 2014

WORLD CHAMPION PARKOURIST SPORTS BJÖRN BORG’S NEW RFLX COLLECTION

Last week Björn Borg challenged Marcus “Zyrken” Gustafsson, one of the top parkourists in the world, took on the challenge to do an all-night parkour trail throughout the city of London in the Björn Borg ... Read more
October 1, 2014

PHOTO REALISM TREND FOR BJÖRN BORG HS15

For HS15 Björn Borg focuses on typical summer Instagram photography as the main source of inspiration, documenting a day in the life of each of their designers. This produces a personal and visually strong ... Read more

September 2014

September 12, 2014

PRESENTING RFLX CAPSULE COLLECTION FOR AW14

On October 20, Björn Borg presents the RFLX Capsule Collection. Unlike other reflective products the RFLX pieces sport a discreet black surface during the day – and come to life at night. The collection in... Read more
September 4, 2014

SPRING SUMMER 2015 COLLECTION LAUNCHED!

Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined. ... Read more

August 2014

First Person Lover Avators on Runway
August 27, 2014

FIRST PERSON LOVER AVATARS ON RUNWAY IN BJÖRN BORG SHOW @FASHION WEEK STOCKHOLM

Last night, in impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant g... Read more
August 20, 2014

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2014

APRIL 1 – JUNE 30, 2014 The Group’s net sales decreased by 8 percent to SEK 97.0 million (105.8). Excluding currency effects, sales fell by 10 percent. The gross profit margin was 52.5 percent... Read more
August 14, 2014

BJÖRN BORG GOES ALL IN AT FASHION WEEK WITH AN EXTRAVAGANT GAME-INSPIRED FASHION SHOW BY BEA ÅKERLUND

On August 26th, Björn Borg returns to Fashion Week in Stockholm with a spectacular runway show that fuses sports fashion and gaming, whilst channeling Björn Borg’s resolute mission to take an active sta... Read more
August 11, 2014

FLIRTUAL REALITY BY BJÖRN BORG: FUTURISTIC THREESOME WITH A ROBOT.

Björn Borg continues to take a stand for more love in the world. The Swedish fashion brand now investigates the deepened relations between humans and robots and hails a future where love can ignite the ... Read more

June 2014

June 30, 2014

PARKOUR STAR MARCUS “ZYRKEN” GUSTAFSSON SIGNS WITH BJÖRN BORG

One of the world’s best parkour and free running athletes Marcus “Zyrken” Gustafsson from Helsingborg, Sweden is joining forces with the clothing and underwear brand, Björn Borg. Zyrken is known for hi... Read more
June 17, 2014

OLYMPIAN SPEED SKATER KOEN VERWEIJ SIGNS WITH BJÖRN BORG.

Top ranked Dutch ice skater Koen Verweij is known not only for his remarkable skills on steel blades, but also for his signature golden locks and viking like good looks. Verweij is now joining forces with... Read more
June 11, 2014

BJÖRN BORG THUNDERWEAR WITH SPACE MATERIAL TO PROTECT STEEL WORKERS

We’re creating underwear together with bleeding edge space designers and the Swedish Steel industry. Our goal? To provide steel workers with flame proof undies that can handle extreme heat and hard core e... Read more

May 2014

May 30, 2014

REDUCED NUMBER OF SHARES AND VOTES IN BJÖRN BORG AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into... Read more
May 28, 2014

IN STORES NOW: HIGH SUMMER 2014 COLLECTION.

Stop stressing and start relaxing! It’s time to become one with nature and find your inner peace in your underpants if you ask Björn Borg this summer. Read more
May 21, 2014

BJÖRN BORG HIGHLIGHTS LOVERS IN DISTRESS; SPARKS REFUGEE WAVE TO LOVE COMMANDOS

To support the right to marry out of love, Swedish Fashion Brand Björn Borg launched the campaign site Unitethelovers.com in the beginning of April. The site has generated money to support Love Commandos ... Read more
May 19, 2014

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2014

JANUARY 1 – MARCH 31, 2014 • The Group’s net sales increased by 9 percent to SEK 142.8 million (130.8). Excluding currency effects, sales rose by 8 percent. • The gross profit margin... Read more

April 2014

April 30, 2014

Temporary increase in the number of shares in Björn Borg AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in... Read more
April 25, 2014

UNITE THE COUPLE FOR THE RIGHT TO MARRY FOR LOVE.

Swedish fashion brand Björn Borg opens up for a digital way to generate Nudeclear energy and take an active stand for more love in the world on the site unitethelovers.com. For each couple united online, ... Read more
April 11, 2014

Report from Björn Borg’s Annual General Meeting 2014

The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2014 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,... Read more
April 10, 2014

Annual Report 2013

Annual Report 2013, see PDF Read more
April 9, 2014

PANTS DOWN! HENRIK HARLAUT SIGNS WITH BJÖRN BORG.

Swedish slope style Olympian star Henrik Harlaut has made a name of himself throwing down progressive tricks with a smooth style – but also for his irresistibly charming personality and clothing style. T... Read more

March 2014

March 24, 2014

HENRIK BUNGE NEW CEO OF BJÖRN BORG

Henrik Bunge has been appointed new CEO of Björn Borg. Henrik Bunge has an excellent track record from executive positions involving strong retail brands, most recently as CEO of Peak Performance... Read more
March 19, 2014

BJÖRN BORG’S ANNUAL REPORT 2013

The annual report for 2013, Swedish version, is now available at Björn Borg´s website, www.bjornborg.com. An English version will be published shortly.    For further information,... Read more
March 10, 2014

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of... Read more
March 10, 2014

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg proposes the election of Martin Bjäringer, Nathalie Schuterman and Anders Slettengren as new members of the Board of Directors. Martin Bjäringer,... Read more

February 2014

February 14, 2014

BJÖRN BORG AB YEAR−END REPORT JANUARY – DECEMBER 2013

Weak finish Read more