Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2016

Björn Borg acquires benelux distributor baseline

Björn Borg acquires Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The distribution agreement for Benelux was terminated in December 2015, to e...Read more

November 2016

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Björn Borg AB Interim Report January – September 2016

The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent.Read more

October 2016

Who are the Cotton runners?

Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named Cotton always came i...Read more

Now live: Craig Green x Björn Borg capsule collection

Announced at the Fashion Week Stockholm in February, the Craig Green x Björn Borg collection has already enjoyed ovations from fashionistas all over the world. The much-awaited capsule is now available ...Read more
Björn Borg HR Director Lena Nordin accepting the award

Björn Borg receives Healthy Business Award

Björn Borg received the world’s first-ever Healthy Business Award during the HR and leadership seminar Healthy Business in Stockholm yesterday, October 6th. Healthy Business Awards puts the light on co...Read more

September 2016

Change your game with Performance Underwear

Women have used sports underwear and appreciated its functionalities for years. So why are men restrained to working out in cotton underwear that go wet and heavy? Not anymore. On September 5th, Björn ...Read more

August 2016

Stefan Olsson appointed as Björn Borg Game Changer Ambassador

Swedish tennis player Stefan Olsson was born with Artogryphosis, a disability that led to a life in wheelchair. But nothing could stop Stefan from fulfilling his dream of becoming a full time professional...Read more

Patrik Nilsson appointed as Björn Borg game changer ambassador

Just days before the prestigious Ironman Copenhagen, triathlete Patrik Nilsson – Swedish Ironman record holder and two-time Ironman Champion, is the next athlete to be presented as a Björn Borg Game Ch...Read more
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BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market.Read more

June 2016

BJÖRN BORG ANNUAL REPORT 2015

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LEGEND TURNS 60 – BJÖRN BORG CELEBRATED THROUGH TENNIS COLLECTION.

On June 6, 1956, Björn Borg was born and would, after a lot of hard work and never giving up, become one of the greatest tennis legends in history. Today, the sports fashion brand that carries his name ...Read more

May 2016

60 YEAR-OLD HIGH DIVER CELEBRATED AS GAME CHANGER BY BJÖRN BORG ON SWEDISH MOTHER’S DAY.

At the age of 57, Annika Naenfeldt started training high diving. This weekend, she competes for Sweden in the LEN European Aquatics Championships in London after only three years of practice, and is now...Read more
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Report from Björn Borg’s Annual General Meeting 2016

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. CET on 19 May 2016 at the company’s offices in Stockholm.Read more
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Björn Borg AB Interim Report January – March 2016

The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates. The gross profit margin was 50.0 percent (53.6). Operating profit amounted to SEK 1...Read more

Björn Borg acquires UK subsidiary.

Björn Borg has acquired the shares held by the minority shareholder of subsidiary Björn Borg UK Limited, representing 20% of total share. Following the acquisition, the UK subsidiary is now wholly owned b...Read more

April 2016

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Thursday, 19 May 2016 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm,...Read more

March 2016

BJÖRN BORG LAUNCHES “NUDE” UNDERWEAR FOR ALL SKIN TONES.

On March 21, Björn Borg introduces the Skin Collection; skin toned underwear for everyone. The collection is deliberately launched on the United Nation’s Racial Discrimination Day, as a tribute to human ri...Read more

February 2016

BJÖRN BORG AB YEAR END-REPORT JANUARY – DECEMBER 2015

STRONG QUARTER Read more

SPORT FASHION BRAND BJÖRN BORG AWARDS BALLET DANCER TO BECOME 1ST MUSLIM HIJABI BALLERINA.

The 14-year-old Australian ballet dancer was refused to wear her Hijab to ballet studio. But nothing could stop her from pursuing her passion. On Valentine’s Day, Stephanie Kurlow is the first person t...Read more

CRAIG GREEN’S NEW COLLECTION: CAPSULE SPORTSWEAR FOR MEN AND WOMEN.

In an art gallery in central Stockholm last night, Craig Green presented his new sportswear capsule collection, for men and women, in collaboration with sportswear brand Björn Borg. Green about the collection: ...Read more

January 2016

CRAIG GREEN TEAMS UP WITH BJÖRN BORG FOR SPORTS FASHION CAPSULE IN AW16

Craig Green incorporates both light and shadow, teaming up with Björn Borg for a limited edition sports fashion capsule collection of men’s, women’s and unisex clothing and underwear. This marks the debu...Read more

BJÖRN BORG LAUNCHES HANDMADE LIMITED EDITION SPORT COUTURE AT 9AM, JAN 19TH.

A retro space inspired showpiece collection was presented by Björn Borg at Fashion Week Stockholm last August. The handmade-in-Sweden Sport Couture capsule collection is now launched featuring fashion ...Read more