Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

December 2019

Björn Borg in collaboration with Swedish esport organization GODSENT

Photo: Weplay! Esports Swedish sports fashion brand Björn Borg today announces a three year exclusive apparel sponsor partnership with the esport organization GODSENT. The collaboration, which began in a... Read more

Björn Borg and Joel Kinnaman announce collaboration to inspire more people to work out

Swedish sports fashion brand Björn Borg is initiating a global collaboration together with actor Joel Kinnaman starting at the beginning of 2020. Read more

November 2019

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BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2019

JULY 1 – SEPTEMBER 30, 2019           The Group’s net sales increased 13.5 percent to SEK 230.6 million (203.1). Excluding currency effects, sales ros... Read more
bjorn-borg-interim-report-q3-2019-featured

BJÖRN BORG AB DELÅRSRAPPORT JANUARI – SEPTEMBER 2019

1 JULI – 30 SEPTEMBER 2019 Koncernens nettoomsättning ökade med 13,5 procent till 230,6 MSEK (203,1), exklusive valutaeffekter ökar omsättningen med 11,5 procent. Nettoomsättningen för egen e-handel och til... Read more

October 2019

Björn Borg in collaboration with British fashion designer Liam Hodges

Swedish sports fashion brand Björn Borg drop their new collaboration – a limited edition collection with hyped fashion designer Liam Hodges.    Read more

September 2019

Listen to the workout symphony that makes you smarter

Science shows that training makes you smarter. So does classical music. Björn Borg decided to combine the two to see if it was possible to create the world’s smartest workout symphony. By composing a cla... Read more

August 2019

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2019

APRIL 1 – JUNE 30, 2019 The Group’s net sales increased 1.0 percent to SEK 141.7 million (140.3). Excluding currency effects, sales fell 2.2 percent. Net sales for own e-commerce and to e-tailers amounted to ... Read more

BJÖRN BORG AB DELÅRSRAPPORT JANUARI – JUNI 2019

1 APRIL – 30 JUNI 2019 Koncernens nettoomsättning ökade med 1,0 procent till 141,7 MSEK (140,3), exklusive valutaeffekter minskar omsättningen med 2,2 procent. Nettoomsättningen för egen e-handel och ti... Read more

Analytiker- och pressträff

Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för andra kvartalet 2019. Read more

May 2019

Report from Björn Borg’s Annual General Meeting 2019

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 14 May 2019 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the co... Read more

Björn Borg AB Interim Report January – March 2019

SALES GROWTH. 1 January - 31 March, 2019. The Group’s net sales increased 11.2 percent to SEK 188.2 million (169.2). Excluding currency effects, sales increased 7.1 percent. Net sales for own e-commerce a... Read more

Björn Borg AB delårsrapport januari – mars 2019

FÖRSÄLJNINGSTILLVÄXT. 1 januari - 31 mars 2019. Koncernens nettoomsättning ökade med 11,2 procent till 188,2 MSEK (169,2), exklusive valutaeffekter ökar omsättningen med 7,1 procent. Nettoomsättningen för egen... Read more

April 2019

Björn Borgs årsredovisning 2018

Björn Borgs årsredovisning samt hållbarhetsrapport för räkenskapsåret 2018 finns nu tillgängliga på företagets hemsida: Read more

Björn Borg Annual Report 2018

The Björn Borg Annual Report and Sustainability Report for 2018 are now available on the corporate website: Read more

Kallelse till årsstämma i Björn Borg AB (publ)

Aktieägarna i Björn Borg AB (publ) kallas härmed till årsstämma tisdagen den 14 maj 2019 klockan 17.30 i bolagets lokaler på Tulegatan 11 i Stockholm. Inregistrering inleds kl. 16.45. Read more

NOTICE OF THE ANNUAL GENERAL MEETING OF BJÖRN BORG AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 14 May 2019 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm, ... Read more

February 2019

Björn Borg AB Interim Report January – December 2018

1 October - 31December 2018 The Group’s net sales increased 15.6 percent to SEK 196.9 million (170.3). Excluding currency effects, sales increased 11.6 percent. Net sales for own e-commerce and e-tailers a... Read more

Björn Borg AB Delårsrapport januari – december 2018

1 oktober – 31 december 2018. Koncernens nettoomsättning ökade med 15,6 procent till 196,9 MSEK (170,3), exklusive valutaeffekter ökar omsättningen med 11,6 procent. Read more

Björn Borg and Robyn present RBN

Today, Swedish sports fashion brand Björn Borg releases their exclusive capsule collection RBN with international pop star and fashion icon Robyn. The modern unisex collection presents a mixture of edgy ... Read more

Inbjudan till Analytiker- och pressträff

Välkommen att närvara i samband med att Björn Borg lämnar sin delårsrapport för fjärde kvartalet 2018. Read more