Press releases
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
December 2020
December 10, 2020
In its pursuit to inspire people to work out, and by doing so becoming more and getting more out of life, Swedish sports fashion brand Björn Borg is releasing a training equipment collection for ...
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November 2020
November 24, 2020
Swedish sports fashion brand Björn Borg continunes its journey towards a fully sustainable range, offering 78% sustainably sourced products in its Christmas collection. Under the name B.Tomorrow, the ...
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November 20, 2020
JULY 1 – SEPTEMBER 30, 2020 The Group’s net sales decreased 2.5 percent to SEK 224.9 million (230.6). Excluding currency effects, sales decreased 0.1 percent. Net sales for own e-commerce increased 13 ...
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September 2020
September 15, 2020
Taking inspiration from the Swedish darkness by using reflective prints, Björn Borg is now releasing a limited edition collection for Autumn/Winter 2020. The collection builds on the brand’s identity, ta...
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August 2020
August 18, 2020
APRIL 1 – JUNE 30, 2020 The Group’s net sales increased 4.4 percent to SEK 148.0 million (141.7). Excluding currency effects, sales rose 8.0 percent. Net sales for own e-commerce increased 77 percent to ...
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June 2020
June 30, 2020
The Annual General Meeting of Björn Borg AB was held at 10.00 a.m. on 30 June 2020 at the company’s offices in Stockholm.
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June 24, 2020
As previously communicated, the outbreak of the Corona virus has negative impact on the Björn Borg Group’s business.
Björn Borg continues to take measures to minimize the negative effects of the outbreak and...
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June 9, 2020
The Björn Borg Annual Report and Sustainability Report for 2019 are now available at the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/ https://corporate.bjornborg.com/en/section/sustainability/sustainability-reports/ ...
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May 2020
May 28, 2020
The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Tuesday, 30 June 2020 at 10.00 a.m., at the company's premises, at Tulegatan 11, Stockholm, ...
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May 14, 2020
JANUARY 1 – MARCH 31, 2020 The Group’s net sales decreased 8.6 percent to SEK 172.0 million (188.2). Excluding currency effects, sales were down 10.4 percent. Net sales for own e-commerce increased wit...
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May 12, 2020
As previously communicated Björn Borg AB has decided to postpone the annual general meeting due to the Corona virus. Instead of the previously announced date, the annual general meeting will be held on ...
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April 2020
April 29, 2020
As previously announced, Björn Borg AB has postponed its annual general meeting due to the Corona virus. The annual general meeting will be held on June 18, 2020 and the notice convening the annual general ...
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April 22, 2020
As previously communicated, Björn Borg AB estimates that the outbreak of the Corona virus will have substantial negative financial impact on the Björn Borg Group’s business. The extent of such impact is ...
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April 14, 2020
Due to the situation that the outbreak of the Corona virus has caused, Björn Borg AB has decided to postpone the annual general meeting 2020.
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April 3, 2020, 13:00 CET
Inför årsstämman i Björn Borg AB offentliggör valberedningen härmed sitt förslag avseende styrelseordförande och övriga styrelseledamöter. Valberedningen föreslår att styrelsen ska bestå av fem ledamöte...
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April 3, 2020
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.
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March 2020
March 20, 2020
The outbreak of the Corona virus has led to significant changes in the world around us and affects the Björn Borg Group negatively. The extent of the impact is currently not possible to estimate, but ...
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March 1, 2020
Following up the popular AW19 collaboration, Björn Borg and DPM Studio are now continuing their partnership with a new capsule collection for SS20. The London based designer Hardy Blechman joins fo...
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February 2020
February 21, 2020
OCTOBER 1 – DECEMBER 31, 2019 The Group’s net sales decreased 0.2 percent to SEK 196.4 million (196.9). Excluding currency effects, sales decreased 3.1 percent. Net sales for own e-commerce and e-tailers amo...
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