Press releases

To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)

November 2018

Björn Borg AB Interim Report January – September 2018

1 July – 30 September 2018. The Group’s net sales decreased 1.3 percent to SEK 203.1 million (205.7). Excluding currency effects sales decreased 6.1 percent.Read more

October 2018

Björn Borg in collaboration with well-known fashion artist Ryan Hawaii

Swedish sportswear brand Björn Borg drop their new collaboration – an underwear collection created by Ryan Hawaii – One of the world’s most interesting designers today.Read more

September 2018

Swap drugs for sportswear – workout is the new high

Last week, a revolutionary pop-up shop opened in central Amsterdam, where people could swap drugs for sportswear. Why? Because you don’t need drugs to get high – the same feel-good substances are released in ...Read more

Get a trip by working out – Björn Borgs new campaign is all about Exerhighs

Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-good chemicals are released in our brain, which are sub...Read more

August 2018

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2018

1 APRIL – 30 JUNE, 2018 The Group’s net sales increased 4.1 percent to SEK 140.3 million (134.8). Excluding currency effects sales rose 1.2 percent. Net sales for own e-com and e-tailers amounted to 2...Read more

June 2018

Tifo hijacks the World Cup premiere for LGBTQ rights

During the premiere of the World Cup in Russia, a gay couple kissing with Russian and Saudi Arabian flags painted on their cheeks is displayed through a tifo in Augmented Reality. Together with the message...Read more

MARRIAGE UNBLOCKED: NOW EVERYONE CAN WALK DOWN THE AISLE ON BLOCKCHAIN

Today love is controlled by states and religions – this means same-sex marriages are forbidden in 87% of all countries in the world. That’s the background to the initiative Marriage Unblocked – a digit...Read more

JENS NYSTRÖM NEW CFO AT BJÖRN BORG

Björn Borg has appointed Jens Nyström as new CFO. Jens will also be a member of Björn Borg Group’s management team and will report to the group CEO Henrik Bunge.Read more

May 2018

REPORT FROM BJÖRN BORG’S ANNUAL GENERAL MEETING

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 17 May 2018 at the company’s offices in Stockholm.Read more

Björn Borg AB Interim Report January – March 2018

ONLINE SALES GROW. 1 JANUARY – 31 MARCH, 2018. The Group’s net sales fell 8.9 percent to SEK 169.2 million (185.7). Excluding currency effects sales fell 10.6 percent.Read more

April 2018

Björn Borg Annual Report 2017

The Björn Borg Annual Report for 2017 is now available on the corporate website https://corporate.bjornborg.com/en/section/investors/annual-reports/.Read more

NOTICE OF THE ANNUAL GENERAL MEETING OF BJÖRN BORG AB (publ).

The shareholders of Björn Borg AB are hereby invited to attend the annual general meeting, to be held on Thursday, 17 May 2018 at 5:30 p.m. at the company premises, at Tulegatan 11, Stockholm, Sweden. ...Read more

March 2018

Proposal by the Nomination Committee regarding the Board of Directors in Björn Borg AB

Björn Borg AB hereby declares the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and Chairman of the Board.Read more

February 2018

Björn Borg AB Year end-Report January – December 2017

1 October - 31 December, 2017. The Group’s net sales fell 0.7 percent to SEK 170.3 million (171.4). Currency effects on sales were marginal in the quarter. The gross profit margin was 58.3 p...Read more

Björn Borg subsidiary in Finland becomes wholly owned

Björn Borg AB has acquired 25% of the shares in the group's Finnish subsidiary, Björn Borg Finland Oy.  The stock was previously owned by the subsidiary CEO Ove Asplund. Björn Borg Finland Oy becomes who...Read more

November 2017

Björn Borg AB Interim Report January – September 2017

July 1 - September 30, 2017. The Group’s net sales increased by 14.3 percent to SEK 205.7 million (180.0). Currency effects on sales were marginal in the quarter.Read more

September 2017

’VERSUS’ -BORG

Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports br...Read more

August 2017

BJÖRN BORG SIGNATURE COLLECTION ACCESSIBLE IMMEDIATELY AFTER SHOW

At 8.30 pm this evening BJÖRN BORG showcased a ‘see now, buy now’ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and available to s...Read more
Bjorn-Borg-Interim-Report-Q2-2017

Björn Borg AB Interim Report January – June 2017

1 April – 30 June, 2017. The Group’s net sales increased by 10.4 percent to SEK 134.8 million (122.2). Excluding currency effects sales increased by 7.2 percent. The gross profit margin was 52.1 percent (53...Read more

July 2017

BJÖRN BORG PLAYS A GAME OF TENNIS ACROSS THE U.S. – MEXICO BORDER

Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on...Read more

New MD at Björn Borg Benelux

On June 1, Antoine Huizinga, former Sales Director at Björn Borg Benelux, takes the helm as Managing Director for Björn Borg Benelux after former MD Luc Versmissen has decided to step down from the position t...Read more

June 2017

Gäme. Set. Match! Björn Borg in collaboration with Häagen-Dazs in tribute to Wimbledon.

Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to the design of a bespoke l...Read more

May 2017

BJÖRN BORG shows ´See now, Buy now´ Exclusive Collection at the Royal Tennis Hall at Fashion Week Stockholm in August

At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Björn Borg. The runway sho...Read more

Report from Björn Borg’s Annual General Meeting 2017

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. on 11 May 2017 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, th...Read more
Björn Borg Year-end Report 2016

Björn Borg AB Interim Report January – March 2017

Sales increasesRead more

April 2017

Björn Borg Annual Report 2016

The Björn Borg Annual Report for 2016 is now available.Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.Read more

February 2017

Björn Borg Year-end Report 2016

Björn Borg AB Year-end Report January – December 2016

The Group’s net sales increased by 12.3 percent to SEK 171.4 million (152.6). Excluding currency effects, sales rose by 10.2 percent. The gross profit margin was 48.0 percent (51.8).Read more

Björn Borg introduces world’s first Twitter punching bag, to show love on Valentine’s Day.

Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism vs. globalism? And t...Read more

Research study shows that rivalry can both drive performance and compassion.

Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much rivalry can improve ...Read more

December 2016

Björn Borg acquires benelux distributor baseline

Björn Borg acquires Baseline Group, the current distributor of Björn Borg products in the Netherlands and Belgium (Benelux). The distribution agreement for Benelux was terminated in December 2015, to e...Read more

November 2016

bjorn-borg-interim-report-q3-2016-featured

Björn Borg AB Interim Report January – September 2016

The Group’s net sales amounted to SEK 180.0 million (191.4), a decrease of 6.0 percent. Excluding currency effects, sales decreased by 5.6 percent.Read more

October 2016

Who are the Cotton runners?

Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named Cotton always came i...Read more

Now live: Craig Green x Björn Borg capsule collection

Announced at the Fashion Week Stockholm in February, the Craig Green x Björn Borg collection has already enjoyed ovations from fashionistas all over the world. The much-awaited capsule is now available ...Read more
Björn Borg HR Director Lena Nordin accepting the award

Björn Borg receives Healthy Business Award

Björn Borg received the world’s first-ever Healthy Business Award during the HR and leadership seminar Healthy Business in Stockholm yesterday, October 6th. Healthy Business Awards puts the light on co...Read more

September 2016

Change your game with Performance Underwear

Women have used sports underwear and appreciated its functionalities for years. So why are men restrained to working out in cotton underwear that go wet and heavy? Not anymore. On September 5th, Björn ...Read more

August 2016

Stefan Olsson appointed as Björn Borg Game Changer Ambassador

Swedish tennis player Stefan Olsson was born with Artogryphosis, a disability that led to a life in wheelchair. But nothing could stop Stefan from fulfilling his dream of becoming a full time professional...Read more

Patrik Nilsson appointed as Björn Borg game changer ambassador

Just days before the prestigious Ironman Copenhagen, triathlete Patrik Nilsson – Swedish Ironman record holder and two-time Ironman Champion, is the next athlete to be presented as a Björn Borg Game Ch...Read more
Bjorn-Borg-Interim-Report-Q2-2016

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market.Read more

June 2016

BJÖRN BORG ANNUAL REPORT 2015

Read more

LEGEND TURNS 60 – BJÖRN BORG CELEBRATED THROUGH TENNIS COLLECTION.

On June 6, 1956, Björn Borg was born and would, after a lot of hard work and never giving up, become one of the greatest tennis legends in history. Today, the sports fashion brand that carries his name ...Read more

May 2016

60 YEAR-OLD HIGH DIVER CELEBRATED AS GAME CHANGER BY BJÖRN BORG ON SWEDISH MOTHER’S DAY.

At the age of 57, Annika Naenfeldt started training high diving. This weekend, she competes for Sweden in the LEN European Aquatics Championships in London after only three years of practice, and is now...Read more
Björn Borg Logotype

Report from Björn Borg’s Annual General Meeting 2016

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. CET on 19 May 2016 at the company’s offices in Stockholm.Read more
Björn Borg Logotype

Björn Borg AB Interim Report January – March 2016

The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates. The gross profit margin was 50.0 percent (53.6). Operating profit amounted to SEK 1...Read more

Björn Borg acquires UK subsidiary.

Björn Borg has acquired the shares held by the minority shareholder of subsidiary Björn Borg UK Limited, representing 20% of total share. Following the acquisition, the UK subsidiary is now wholly owned b...Read more

April 2016

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Thursday, 19 May 2016 at 5.30 p.m., at the company's premises, at Tulegatan 11, Stockholm,...Read more

March 2016

BJÖRN BORG LAUNCHES “NUDE” UNDERWEAR FOR ALL SKIN TONES.

On March 21, Björn Borg introduces the Skin Collection; skin toned underwear for everyone. The collection is deliberately launched on the United Nation’s Racial Discrimination Day, as a tribute to human ri...Read more

February 2016

BJÖRN BORG AB YEAR END-REPORT JANUARY – DECEMBER 2015

STRONG QUARTER Read more

SPORT FASHION BRAND BJÖRN BORG AWARDS BALLET DANCER TO BECOME 1ST MUSLIM HIJABI BALLERINA.

The 14-year-old Australian ballet dancer was refused to wear her Hijab to ballet studio. But nothing could stop her from pursuing her passion. On Valentine’s Day, Stephanie Kurlow is the first person t...Read more

CRAIG GREEN’S NEW COLLECTION: CAPSULE SPORTSWEAR FOR MEN AND WOMEN.

In an art gallery in central Stockholm last night, Craig Green presented his new sportswear capsule collection, for men and women, in collaboration with sportswear brand Björn Borg. Green about the collection: ...Read more

January 2016

CRAIG GREEN TEAMS UP WITH BJÖRN BORG FOR SPORTS FASHION CAPSULE IN AW16

Craig Green incorporates both light and shadow, teaming up with Björn Borg for a limited edition sports fashion capsule collection of men’s, women’s and unisex clothing and underwear. This marks the debu...Read more

BJÖRN BORG LAUNCHES HANDMADE LIMITED EDITION SPORT COUTURE AT 9AM, JAN 19TH.

A retro space inspired showpiece collection was presented by Björn Borg at Fashion Week Stockholm last August. The handmade-in-Sweden Sport Couture capsule collection is now launched featuring fashion ...Read more

December 2015

BJÖRN BORG TAKES OVER DISTRIBUTION OF BJÖRN BORG PRODUCTS IN BENELUX

Björn Borg has terminated the distribution contract for the Netherlands, Belgium and Luxemburg, aiming to run the distribution of Björn Borg products in the region in-house. Current distributors...Read more

November 2015

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2015

STRONG QUARTERRead more

October 2015

A CLASSIC RECREATED; THE TRUE STORY FROM BJÖRN BORG.

In the late 80’s, a group of people embarked on a journey to design the best pair of underwear ever. Hard work and an unseen attention to detail led to a pair of shorts that offered the perfect fit. M...Read more

September 2015

AN ICONIC LAUNCH: THE LIMITED EDITION UNDERWEAR RANGE ‘ICONIC’ OUT NOW

A limited edition collection named Iconic is available as part of the Björn Borg AW15 release. The Iconic collection unites Björn Borg’s sports heritage with the contemporary urban edge that has become the...Read more

BJÖRN BORG LAUNCHES ITS NEW AW15 COLLECTION WITH A SPORTS LIFESTYLE APP FOR IPHONE.

Today, Björn Borg launches its AW15 collection together with its first fitness app ever, Sprinter. The free iPhone app enables you to match with new workout buddies and improve performance by reaching ...Read more

August 2015

BJÖRN_BORG_SS16_–_FULL_SHOW___Björn_Borg_Corporate_site

BJÖRN BORG SS16 – FULL SHOW

Full video of all the SS16 looks which hit the runway on Monday Aug 24th at the start of Stockholm Fashion Week.Read more

BJÖRN BORG CAPTIVATED THE FASHION WEEK STOCKHOLM AUDIENCE WITH AN EPIC MARS-INSPIRED EXPERIENCE.

On the evening of the first day of Fashion Week Stockholm, Björn Borg amazed international sports and fashion press, fashion influencers and the tributed Mars One representatives alike with a memorable ...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2015

1 APRIL – 30 JUNE, 2015 The Group’s net sales increased by 2 percent to SEK 99.2 million (97.0). Excluding currency effects, sales fell by 5 percent. The gross profit margin was 53.0 percent...Read more

BJÖRN BORG IS TRAINING FOR MARS: – STAGES SS16 SHOW IN TRIBUTE TO MARS ONE

In 2027, a human settlement on Mars will be initiated with the four first volunteering astronauts. In a tribute to the pioneering space project Mars One and the concept of the ultimate challenge: training...Read more

July 2015

BJÖRN BORG RELEASES ITS LATEST COLLECTION TO UNITY USERS.

Three months after launch, with over 700 fan videos generating 20M views and 500,000 worldwide players, Björn Borg turns its Cannes Lions rewarded* game First Person Lover into a fan property. Love weapons, ...Read more

June 2015

COO LEAVES BJÖRN BORG

Björn Borg has launched a new business plan for 2015-2019, focusing on sales growth and on transitioning the brand to a sports fashion brand. In connection with the implementation of the new business...Read more

May 2015

BJÖRN BORG ANNUAL REPORT 2014

Annual Report in English, see pdf Read more

Report from Björn Borg’s Annual General Meeting 2015

The Annual General Meeting of Björn Borg AB was held at 6 p.m. on 11 May, 2015 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2015

JANUARY 1 – MARCH 31, 2015 The Group’s net sales decreased by 8 percent to SEK 131.1 million (142.8). Excluding currency effects, sales were down 16 percent. The gross profit margin was 53.6...Read more

BJÖRN BORG LAUNCHES SUBSCRIPTION SERVICE FOR UNDERWEAR.

Björn Borg has run a test in Sweden for subscriptions of their men’s boxers – with great success. After a year’s trial on a national level, the brand now introduces men’s underwear subscriptions globally...Read more

April 2015

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Monday, 11 May 2015 at 6 p.m., at the company's premises, at Tulegatan 11, Stockholm,...Read more

March 2015

SURREALIST POP VOYEUR AND COLLAGE VIRTUOSO LUCA MAININI DESIGNS FOR BJÖRN BORG

Body limbs, nail polish bottles, lipsticks and flowers are dissected from fashion magazines to form a new whole, twisted artworks. This is the trademark of Italian collage artist Luca Mainini, whose art...Read more

February 2015

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2014

OCTOBER 1 – DECEMBER 31, 2014 The Group’s net sales increased by 36 percent to SEK 135.3 million (99.3). Excluding currency effects, net sales increased by 29 percent. The gross profit margin...Read more

FIRST PERSON LOVER GAME BECOMES VIRAL HIT; SPREADS LOVE IN 176 COUNTRIES AROUND THE WORLD.

Just in time for Valentine’s, online advergame First Person Lover has hit a sweet spot with the gaming world. Playthroughs on Youtube have rendered over 10M views and people from 176 countries have played t...Read more

January 2015

LIVE TODAY: BJÖRN BORG LAUNCHES SS15 COLLECTION WITH ONLINE GAME.

Today, on the 28th of January, Björn Borg launches its spring summer 2015 collection through a game named First Person Lover; taking the collection inspiration of fictitious worlds to a whole new level. ...Read more

BJÖRN BORG LAUNCHES SS15 COLLECTION WITH ONLINE FASHION GAME EXPERIENCE.

When Björn Borg launches its spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through the introduction of a completely new genre: the First Person Lover (not shooter!) ...Read more

FIRST PERSON LOVER KEYNOTE ANNOUNCEMENT TRAILER

Björn Borg releases its Spring/Summer-15 collection through a free web-based game on January 28. The game introduces a new genre, First Person Lover, where players battle the forces of evil with the power ...Read more

FIVE PIECES PER STYLE: LIMITED EDITION SHOW PIECES FROM THE BJÖRN BORG SS15 CATWALK SHOW LAUNCH ON JANUARY 19.

After the Björn Borg SS15 runway show last August, the bespoke show pieces were enjoying a handsome amount of attention and desire from fashionistas and stylists all over the world. Due to popular demand, ...Read more

December 2014

BJÖRN BORG RELOCATES SPORTSWEAR OPERATIONS TO STOCKHOLM

Björn Borg AB (publ) has acquired the shares of Baseline B.V. in the subsidiary Björn Borg Sport B.V. The acquisition is the first step in implementing a relocation of the Björn Borg sportswear...Read more

SHANGRI LA BEHIND BJÖRN BORG CHRISTMAS 2014 COLLECTION

In the book ‘The Lost Horizon’ by James Hilton, the characters find the utopian paradise Shangri-La after crashing their plane in the mountains of Tibet. It has come to represent a paradise hidden fro...Read more

November 2014

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2014

JULY 1 – SEPTEMBER 30, 2014 The Group’s net sales increased by 2 percent to SEK 163.7 million (160.2). Excluding currency effects, sales were unchanged. The gross profit margin was 52.4 percent...Read more

October 2014

WORLD CHAMPION PARKOURIST SPORTS BJÖRN BORG’S NEW RFLX COLLECTION

Last week Björn Borg challenged Marcus “Zyrken” Gustafsson, one of the top parkourists in the world, took on the challenge to do an all-night parkour trail throughout the city of London in the Björn Borg ...Read more

PHOTO REALISM TREND FOR BJÖRN BORG HS15

For HS15 Björn Borg focuses on typical summer Instagram photography as the main source of inspiration, documenting a day in the life of each of their designers. This produces a personal and visually strong ...Read more

September 2014

PRESENTING RFLX CAPSULE COLLECTION FOR AW14

On October 20, Björn Borg presents the RFLX Capsule Collection. Unlike other reflective products the RFLX pieces sport a discreet black surface during the day – and come to life at night. The collection in...Read more

SPRING SUMMER 2015 COLLECTION LAUNCHED!

Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined. ...Read more

August 2014

First Person Lover Avators on Runway

FIRST PERSON LOVER AVATARS ON RUNWAY IN BJÖRN BORG SHOW @FASHION WEEK STOCKHOLM

Last night, in impressive caves on an island in Stockholm, Swedish Fashion Brand Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant g...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2014

APRIL 1 – JUNE 30, 2014 The Group’s net sales decreased by 8 percent to SEK 97.0 million (105.8). Excluding currency effects, sales fell by 10 percent. The gross profit margin was 52.5 percent...Read more

BJÖRN BORG GOES ALL IN AT FASHION WEEK WITH AN EXTRAVAGANT GAME-INSPIRED FASHION SHOW BY BEA ÅKERLUND

On August 26th, Björn Borg returns to Fashion Week in Stockholm with a spectacular runway show that fuses sports fashion and gaming, whilst channeling Björn Borg’s resolute mission to take an active sta...Read more

FLIRTUAL REALITY BY BJÖRN BORG: FUTURISTIC THREESOME WITH A ROBOT.

Björn Borg continues to take a stand for more love in the world. The Swedish fashion brand now investigates the deepened relations between humans and robots and hails a future where love can ignite the ...Read more

June 2014

PARKOUR STAR MARCUS “ZYRKEN” GUSTAFSSON SIGNS WITH BJÖRN BORG

One of the world’s best parkour and free running athletes Marcus “Zyrken” Gustafsson from Helsingborg, Sweden is joining forces with the clothing and underwear brand, Björn Borg. Zyrken is known for hi...Read more

OLYMPIAN SPEED SKATER KOEN VERWEIJ SIGNS WITH BJÖRN BORG.

Top ranked Dutch ice skater Koen Verweij is known not only for his remarkable skills on steel blades, but also for his signature golden locks and viking like good looks. Verweij is now joining forces with...Read more

BJÖRN BORG THUNDERWEAR WITH SPACE MATERIAL TO PROTECT STEEL WORKERS

We’re creating underwear together with bleeding edge space designers and the Swedish Steel industry. Our goal? To provide steel workers with flame proof undies that can handle extreme heat and hard core e...Read more

May 2014

REDUCED NUMBER OF SHARES AND VOTES IN BJÖRN BORG AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into...Read more

IN STORES NOW: HIGH SUMMER 2014 COLLECTION.

Stop stressing and start relaxing! It’s time to become one with nature and find your inner peace in your underpants if you ask Björn Borg this summer.Read more

BJÖRN BORG HIGHLIGHTS LOVERS IN DISTRESS; SPARKS REFUGEE WAVE TO LOVE COMMANDOS

To support the right to marry out of love, Swedish Fashion Brand Björn Borg launched the campaign site Unitethelovers.com in the beginning of April. The site has generated money to support Love Commandos ...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2014

JANUARY 1 – MARCH 31, 2014 • The Group’s net sales increased by 9 percent to SEK 142.8 million (130.8). Excluding currency effects, sales rose by 8 percent. • The gross profit margin...Read more

April 2014

Temporary increase in the number of shares in Björn Borg AB

The Annual General Meeting 2014 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in...Read more

UNITE THE COUPLE FOR THE RIGHT TO MARRY FOR LOVE.

Swedish fashion brand Björn Borg opens up for a digital way to generate Nudeclear energy and take an active stand for more love in the world on the site unitethelovers.com. For each couple united online, ...Read more

Report from Björn Borg’s Annual General Meeting 2014

The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2014 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,...Read more

Annual Report 2013

Annual Report 2013, see PDF Read more

PANTS DOWN! HENRIK HARLAUT SIGNS WITH BJÖRN BORG.

Swedish slope style Olympian star Henrik Harlaut has made a name of himself throwing down progressive tricks with a smooth style – but also for his irresistibly charming personality and clothing style. T...Read more

March 2014

HENRIK BUNGE NEW CEO OF BJÖRN BORG

Henrik Bunge has been appointed new CEO of Björn Borg. Henrik Bunge has an excellent track record from executive positions involving strong retail brands, most recently as CEO of Peak Performance...Read more

BJÖRN BORG’S ANNUAL REPORT 2013

The annual report for 2013, Swedish version, is now available at Björn Borg´s website, www.bjornborg.com. An English version will be published shortly.    For further information,...Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of...Read more

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg proposes the election of Martin Bjäringer, Nathalie Schuterman and Anders Slettengren as new members of the Board of Directors. Martin Bjäringer,...Read more

February 2014

BJÖRN BORG AB YEAR−END REPORT JANUARY – DECEMBER 2013

Weak finishRead more

November 2013

BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2013

Continued positive home marketRead more

September 2013

ARTHUR ENGEL STEPS DOWN AS CEO OF BJÖRN BORG

After five years as President and CEO of Björn Borg, Arthur Engel has decided to leave the company. The recruitment of a replacement will now begin, during which time Arthur Engel will remain as CEO....Read more

RECONSTRUCTION OF RETAIL OPERATIONS OF BJÖRN BORG’S DUTCH DISTRIBUTOR

Björn Borg’s distributor in the Netherlands has applied for a corporate reconstruction of its retail operations in the country. The plan is to implement a substantial reduction of the retail...Read more

BJÖRN BORG DISCONTINUES OPERATIONS IN CHINA

Björn Borg decided in late 2011 to launch sales in China in cooperation with a local partner and since fall 2012 has been active in the country through a company with Björn Borg as principal...Read more

August 2013

BJÖRN BORG AB INTERIM REPORTJANUARY – JUNE 2013

Positive home market − weak Dutch marketRead more

May 2013

Press release: Reduced number of shares and votes in Björn Borg AB

Stockholm, Sweden, 31 May 2013 The Annual General Meeting 2013 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2013

Björn Borg takes over FinlandRead more

April 2013

Temporary increase in the number of shares in Björn Borg AB

The Annual General Meeting of Björn Borg 2013 resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in...Read more

Report from Björn Borg’s Annual General Meeting 2013

The Annual General Meeting of Björn Borg AB was held at 5 pm on 17 April, 2013 at the company’s offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet,...Read more

March 2013

Björn Borg’s annual report 2012

The annual report for 2012, Swedish version, is now available at Björn Borg´s website, www.bjornborg.com. An English version will be published shortly. For more information, please contact: Björn...Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Wednesday, 17 April 2013 at 5 p.m., at the company's premises, at Tulegatan 11, Stockholm,...Read more

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg proposes election of Isabelle Ducellier as a new director of the Board. Isabelle Ducellier is CEO of Pernod Ricard Sverige and will add valuable expertise in,...Read more

February 2013

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2012

Positive fourth quarter – continued weak marketRead more

BJÖRN BORG ACQUIRES OPERATIONS IN FINLAND

Björn Borg is acquiring the operations in Finland from the current distributor, Fashion Case Oy, owned by Anne Immonen. The brand currently has a strong position in the Finnish market, and the company...Read more

November 2012

MASS EVENT UNCOVERED NEW BJÖRN BORG STORE IN SHANGHAI

200 000 shoppers viewed gangnam style flashmobRead more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2012

Increased sales and profitRead more

October 2012

Björn borg launches its first UNDERWEAR Candy store in england

Björn Borg brings its new store concept Candy Store further, and opens its first underwear kiosk in Bluewater Shopping Centre, right outside of London. Björn Borg’s Candy Stores are designed...Read more

August 2012

BJÖRN BORG ESTABLISHES FIRST STORE IN CHINA

On Shanghai’s West Nanjing Rd, the luxury-shopping street that houses flagship stores of numerous global brands, Swedish fashion brand Björn Borg is now launching a shop-in-shop in fashionable...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2012

Björn Borg at HarrodsPositive development in a continued weak marketRead more

May 2012

Report from Björn Borg’s Annual General Meeting 2012

The Annual General Meeting of Björn Borg AB was held at 6 pm on 3 May, 2012 at the company's offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2012

INVESTMENTS REDUCE PROFIT Read more

Björn Borg publishes prospectus and applies for listing of issued bond loan on NASDAQ OMX Stockholm

On March 30, 2012, Björn Borg AB (publ) announced that the company had issued a five-year, unsecured, bond loan of SEK 200 million. In accordance with the terms and conditions of the bond loan, Björn...Read more

March 2012

Björn Borg issues five-year, SEK 200 million bond loan

Björn Borg issues a five-year senior unsecured bond loan of SEK 200 million. The offer was fully subscribed after broad interest from both private individuals as well as institutional investors....Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. Read more

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg

The Nomination Committee of Björn Borg proposes re-election of the directors Kerstin Hessius, Fredrik Lövstedt, Fabian Månsson, Mats H Nilsson, Vilhelm Schottenius and Michael Storåkers....Read more

Annual Report 2011

Annual Report 2011 Read more

Björn Borg’s annual report 2011

The annual report for 2011, Swedish version, is now available at Björn Borg's website, www.bjornborg.com. An English version will be published shortly. For further information, please contact: Björn...Read more

February 2012

BRAND BUILDING STEP-UP – SPECTACULAR EVENT IN CONNECTION TO LONDON FASHION WEEK

February 15, 2012 Swedish northern lights will be seen over London, as Björn Borg kicks off London Fashion Week with an exclusive event on February 16. A short-film is launched on an enormous spray...Read more

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2011

A year of investing for growth Read more

December 2011

Björn Borg is launching in China

Björn Borg has decided to launch the brand in China. The new business will be established together with an experienced retail partner in China, through a new company with Björn Borg as the principal...Read more

November 2011

BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2011

Good brand sales during the quarter Read more

August 2011

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2011

Borg and McEnroe in a new match APRIL 1 - JUNE 30, 2011 The Group's net sales increased by 1 percent to SEK 101.9 million (100.8). Excluding currency effects, sales rose by 11 percent. The gross profit...Read more

July 2011

BORG AND MCENROE TAKE THEIR RIVALRY TO THE NEXT LEVEL

The greatest sports duo of all time, Björn Borg and John McEnroe, will now join forces through the launch of a limited edition underwear collection. The unique collaboration will launch in August...Read more

May 2011

Decreased number of shares in Björn Borg

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure, including a share split through which one (1) existing share in the company was split into...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2011

New markets begin to grow Read more

April 2011

Temporary increase in the number of shares in Björn Borg

The Annual General Meeting 2011 of Björn Borg resolved on a so-called automatic share redemption procedure. The share redemption procedure involves a share split, whereby one (1) existing share in...Read more

Report from Björn Borg’s Annual General Meeting 2011

The Annual General Meeting of Björn Borg AB was held at 5 pm on 14 April, 2011 at the company's offices in Stockholm. Read more

March 2011

Björn Borg’s annual report 2010

The annual report for 2010 is now available at Björn Borg's website, www.bjornborg.com. For further information, please contact: Björn Borg AB, phone +46 8 506 33 700 The Group owns the Björn...Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. Notice of the Annual...Read more

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg has proposed no changes to the Board of Directors of Björn Borg and re-election of all the directors i.e. Monika Elling, Kerstin Hessius, Fredrik Lövstedt,...Read more

February 2011

BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2010

STRONG FOURTH QUARTER Read more

January 2011

New clothing venture established in the Netherlands – Björn Borg Sport

Björn Borg is forming a new subsidiary in January 2011 to produce fashionable athletic and functional wear together with its Dutch distributor. The creation of a separate operation based in the Netherlands...Read more

November 2010

Magnus Teeling new CFO at Björn Borg

Magnus Teeling new CFO at Björn Borg Magnus Teeling has been appointed new CFO at Björn Borg and enters his position in January, 2011. Most recently, Magnus held the position as CFO at the listed...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2010

INCREASED SALES AND STRONG MARGINS Read more

August 2010

BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2010

CONTINUED POSITIVE TREND IN UNDERWEAR Read more

May 2010

BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2010

POSITIVE SIGNS IN UNDERWEAR Read more

April 2010

Report from Björn Borg’s Annual General Meeting 2010

The Annual General Meeting of Björn Borg AB was held at 5 pm on 15 April, 2010 at the company's offices in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the...Read more

March 2010

Björn Borg’s annual report 2009

The annual report for 2009, is now available at Björn Borg's website, www.bjornborg.com. Read more

Notice of the Annual General Meeting of Björn Borg AB (publ)

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of...Read more

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg proposes that the Annual General Meeting 2010 elects Kerstin Hessius as a new member of the Board of Directors of Björn Borg. Kerstin Hessius, born 1958,...Read more

February 2010

YEAR-END REPORT JANUARY – DECEMBER 2009

Ready for long-term growth Read more

January 2010

Disclosure notice regarding Björn Borg

Björn Borg has today received a disclosure notice setting out that Fredrik Lövstedt, Chairman of the board of Björn Borg, has increased his holdings in Björn Borg by 1,200,000 shares....Read more

November 2009

INTERIM REPORT JANUARY – SEPTEMBER 2009

Aggressive investment in product development and exports Read more

August 2009

INTERIM REPORT FOR THE FIRST HALF-YEAR JANUARY – JUNE 2009

April 1 - June 30, 2009 Brand sales (excluding VAT) increased by 1 percent to SEK 386 million (382). The Group's net sales increased by 2 percent to SEK 97.8 million (95.8). The gross profit margin decreased...Read more

Spreading the spirit of Björn Borg all over the world

- Swedish Exports are showing the spirit at bjornborg.com The Björn Borg consumers have the spirit; they're an inspiration to others and are showing this by posting photos of themselves wearing Björn...Read more

July 2009

Björn Borg Spring/Summer Swimwear Collection 2010

For the collection of spring/summer of 2010, Björn Borg divides the swimwear collection into two lines, a glamorous, more mature Beach line and a younger, more playful Surf line. The swimwear is...Read more

Björn Borg Presents the Spring/Summer 2010 Menswear Collection

STYLE The Spring/Summer 2010 Menswear Collection style is sophisticated, yet relaxed and creates a feeling of subtle smartness. The line has a masculine feeling and endless combinations of styling. Locker-room...Read more

June 2009

Increased number of shares in Björn Borg

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 89,200...Read more

Björn Borg Spring/Summer Underwear Collection 2010

For the collection of spring/summer of 2010, Björn Borg divides the underwear collection into five lines, reflecting different styles, making it easier for the consumer to find the perfect model....Read more

May 2009

INTERIM REPORT FOR THE FIRST QUARTER JANUARY – MARCH 2009

Focus on underwear, innovative design and product development Read more

April 2009

Report from Björn Borg’s Annual General Meeting 2009

The Annual General Meeting of Björn Borg AB was held at 5 pm on 23 April, 2009 at the company's offices in Stockholm. Read more

Annual report 2008

Annual report 2008 Read more

March 2009

Björn Borg’s annual report 2008

The annual report for 2008, Swedish version, is now available at Björn Borg's website, www.bjornborg.com. An English version will be published shortly. Read more

Notice of the Annual General Meeting of Björn Borg

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail. The shareholders of...Read more

The Nomination Committee’s proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg will, at the annual general meeting 2009, propose that Monica Elling and Fabian Månsson be elected as new members of the Board of Directors of Björn...Read more

February 2009

YEAR-END REPORT JANUARY – DECEMBER 2008

Higher full-year sales - weaker finish Read more

Break up – in the name of love

- Fashion Company Björn Borg encourages people to break up Björn Borg proclaims love. Still, the Swedish fashion company encourages people to break up. But the idea behind more breakups is part...Read more

December 2008

Increased number of shares in Björn Borg

Holders of warrants in Björn Borg AB (publ) have subscribed for shares in Björn Borg by exercising such warrants. As a result, the number of shares in Björn Borg has increased by 17,600...Read more

Björn Borg shows that love is for all in a new campaign video

"Two male priests are married in a church by a female priest" Björn Borg now introduces its new campaign video for the theme Love For All. The video's outcome may be surprising to many. What seems...Read more

November 2008

Report from Extraordinary General Meeting of Björn Borg

An Extraordinary General Meeting of Björn Borg AB (publ) today decided to adopt an incentive programme for the newly appointed President of Björn Borg AB, Arthur Engel, and the Vice President...Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more

BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008

Continued sales and profit growth in a weak market Read more

October 2008

Notice of Extraordinary General Meeting

The Board of Directors of Björn Borg AB (publ) has today decided to convene an Extraordinary General Meeting, to be held on 13 November 2008 at 4 pm, at the company's premises, Skrapan, Götgatan...Read more

Arthur Engel new President of Björn Borg

Björn Borg will hold a press meeting at its offices on Götgatan 78 in Stockholm today at 10:30 am. Björn Borg, one of Sweden's most successful brands, is strengthening its management and...Read more

September 2008

Björn Borg Presents Spring/Summer RED Collection – Historical Sporting with a New Take

INSPIRATION The Spring/Summer RED collection from Björn Borg has the feeling of a 1920's Olympic stadium. The inspiration comes from historical sports such as track and field sports, rowing and,...Read more

August 2008

Test results below recommended limits

Information about a test on two pairs of black Björn Borg underwear showing high concentra-tion of the substance nonylphenol ethoxylate occured in the media last week. Björn Borg immediately...Read more

Interim Report for the first half year January – June 2008

Weaker market softens, but growth continues Read more

Björn Borg Launches Free Dating Site – The aim: everybody should find love

Björn Borg wants everybody to find love for all. In aid of this, the Swedish fashion company launches a free dating service, Love For All, www.bjornborg.com/love. Björn Borg guarantees a virtual...Read more

Björn Borg Spring/Summer Underwear/Swimwear Collection 09 – Dream and Escape

INSPIRATION INSPIRATION The Spring/Summer Underwear/Swimwear Collection 09 from Björn Borg gets its inspiration from California Surf style with waves, longboards and bright colours. The collection...Read more

June 2008

Björn Borg launches Grand Slam, a new range of underwear – Design inspired by the early career of the tennis legend

With Grand Slam, Björn Borg recreates the classic concept for men's underwear with a totally new range. These underwear garments are made from exclusive cotton material, and complement the colorful...Read more

May 2008

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more

Interim Report for the first quarter January – March 2008

CONTINUED GROWTH AND VERY GOOD PROFITABILITY Read more

April 2008

Björn Borg is Dumping Used Underwear at the White House

- George W Bush voted recipient at bjornborg.com/peace The Björn Borg customers have made up their minds; George W Bush should have a load of discarded underwear delivered to the White House. Since...Read more

Björn Borg recruits top manager from Whyred

Martin Sjöström has been recruited to the position of Business Area Manager for clothing, Björn Borg's largest product area, and will be a member of the management team. Most recently he...Read more

Report from Björn Borg’s Annual General Meeting 2008

The Annual General Meeting of Björn Borg AB was held at 5 pm on 10 April, 2008 in Stockholm. The Annual General Meeting adopted the income statement and balance sheet, the consolidated income statement...Read more

Annual report Björn Borg 2007

Annual report Björn Borg 2007 Read more

March 2008

Björn Borg’s annual report 2007

The annual report for 2007, Swedish version, is now available at Björn Borg's website, bjornborg.com. An English version will be published shortly. For further information, please contact: Nils Vinberg,...Read more

Notice of the Annual General Meeting of Björn Borg

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual gen-eral meeting, to be held on Thursday, 10 April 2008, at 5 p.m. at Biografen Victoria, Götgatan 67, Stockholm,...Read more

February 2008

Björn Borg challenges paparazzi photographers with a new mission on the web.

The previous mission, Peace on Earth, was based on Björn Borg encouraging the earth's population to send their "not sexy" underwear to the company. These will be sent on to the war mongers voted most...Read more

Information about the annual report

The annual report for 2007 will be available at Björn Borg's website, bjornborg.com, during week 12, 2008. For further information, please contact: Nils Vinberg, CEO, phone +46 8 506 33 700, mobile...Read more

YEAR-END REPORT JANUARY – DECEMBER 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more

Year-end report January – December 2007

A YEAR WITH STRONG GROWTH AND SUBSTANTIALLY HIGHER PROFIT New markets gradually advancing Read more

January 2008

Björn Borg presents menswear Fall/Winter 08 collection – play the game

INSPIRATION The Fall/Winter menswear collection from Björn Borg gets its inspiration from an updated 70's boot camp. But in this case the boot camp is all about the game. It is about playing the...Read more

Björn Borg Fall/Winter 2008 underwear/loungewear collection a play with light

INSPIRATION For the Fall/Winter underwear collection, Björn Borg has brought out their childhood kaleidoscopes. No matter how you look through them you always manage to see something new. The next...Read more

November 2007

Interim Report January – September 2007

Growth and profitability remain at high levels Read more

Interim Report January – September 2007

Growth and profitability remain at high levels Read more

October 2007

Björn Borg makes peace using discarded underwear

In connection with UN day the Swedish fashion company Björn Borg is trying something new, hoping to reduce the number of wars being waged on our Earth. In their new international campaign the company...Read more

Björn Borg takes innovative and creative approach in launching the new BjornBorg.com

BJÖRN BORG EMPHASIZES ITS INTERNET PRESENCE WITH MAJOR LAUNCH OF NEW WEBSITE Björn Borg today is launching its new website. The visuals are sumptuous and inviting and include a fictitious office...Read more

Nomination Committee in Björn Borg AB

Pursuant to the resolution of the Annual General Meeting, Björn Borg's Nomination Committee shall consist of the Chairman of the Board and one representative of each of the company's three largest...Read more

August 2007

Interim report for the first half year January-June 2007

Continued strong growth with good profitability Read more

Interim report for the first half year January-June 2007

Continued strong growth with good profitability Read more

July 2007

New Menswear diffusion line from Bjorn Borg

BACKGROUND Naturally, the concept starts off with Bjorn Borg's extensive tennis career. On the court, Borg was strong, fast and unforgiving, and overnight he became more popular than many celebrities...Read more

June 2007

Bjorn Borg goes premium fashion with premiere collection smash

Bjorn Borg marks Spring/Summer 2008 with a new menswear concept, and a collection inspired by Bjorn Borg's heydays in the end of the seventies and beginning of the eighties. Read more

New Underwear collection celebrates the golden days of the French Riviera

BACKGROUND Naturally, the concept starts off with Bjorn Borg's extensive tennis career. On the court, Borg was strong, fast and unforgiving, and overnight he became more popular than many celebrities...Read more

May 2007

Additional institutional investors acquire holdings in Björn Borg

A number of Swedish and foreign institutional investors have today acquired 2,669,040 shares in Björn Borg AB, corresponding to approximately 11 percent of the total number of shares in the company....Read more

Björn Borg AB Interim report for the first quarter January – March 2007

January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK...Read more

Björn Borg AB Interim report for the first quarter January – March 2007

January 1 - March 31, 2007 Brand sales increased by 75 percent to SEK 513 million (293). The Group's net sales rose by 60 percent to SEK 118.7 million (74.2). Operating profit rose by 109 percent to SEK...Read more

March 2007

Annual report 2006

Read more

December 2006

Björn Borg launch at Selfridges, England

The brand Björn Borg is being launched at the well-known fashion department store Selfridges in England. This investment is yet another step in the brand's international expansion, that has been intensified...Read more

May 2006

Annual report 2005

Read more