Working at Björn Borg

Working at Björn Borg

Every single one of Björn Borg’s employees contributes to the development of the brand; their unique experiences, creativity, and motivation serve as essential tools to grow the brand and the company.

As an employer, Björn Borg aims to offer a stimulating environment where the management team and the employees collaborate to form a company culture built on high ambition, drive and a strong passion for both fashion and sports. It is our unbreakable team spirit that gives us the power to succeed, and we value a positive mindset that can provide us with the strength to push those boundaries and be the best at what we do.


We care about our employees. High employee engagement is a highly prioritized goal in our strategic business plan and we want all members of every team to be engaged, satisfied and motivated in playing their part of the game. Here are some benefits of being part of our team:


We encourage constant development, both of professional skills and of your personal ones. We define individual goals each year and make sure to reach them, through education, training and other development activities.

Get better

We have a structured way of working with performance management, following up the goals of each employee monthly. Strong leadership is an important way to coach everyone’s growth. You will probably get challenged. And at the same time coached in terms of solving that challenge. Getting better is what makes us win again and again.

Get stronger

We want you to feel good and get stronger when you are working with us at Björn Borg! That is why we close the office and have a sports hour together every Friday from 11.00-12.00. We passionately throw ourselves towards bold new goals, challenge each other and are who we want to be. And to make sure we get stronger, we set individual “Get stronger-goals” every year. As part of our team, you will get stronger.

Better prices

Members of our team have the possibility to buy products at discounted prices.

Awesome Colleagues

Talented colleagues that you will love! The most appreciated benefit in our current team is the colleagues. Our shared passion and our strong engagement combined with working towards clear goals and constant development is what we like most about Björn Borg. We treasure this working environment and make sure to keep it alive by boosting it with fun activities and events.

Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive