Financial data

SEK thousands 2018 2019 2020 2021 2022 2023
           
Net sales 709,575 756,852 705,211 768,203 835,173 872,260
Other operating revenue 7,206 22,202 28,796 27,892 25,835 19,530
Operating revenue 716,781 779,054 734,007 796,095 861,008 891,790
Goods for resale -302,554 -350,735 -335,227 -351,662 -410,660 -401,132
Other external expenses -192,161 -151,768 -158,585 -158,310 -181,411 -206,307
Staff costs -136,761 -150,467 -129,528 -125,501 -141,447 -135,029
Depreciation/amortization of tangible/intangible non-current assets -8,877 -57,227 -40,846 -35,503 -34,739 -33,015
Other operating expenses -5,424 -17,492 -36,126 -21,029 -19,841 -15,758
Operating profit 71,003 51,365 33,694 104,088 72,909 100,550
Interest income and expenses 3,025 -2,672 -16,115 2,782 -2,465 -2,859
Profit after financial items 74,028 48,693 17,579 106,870 70,444 97,691
Profit before tax 74,028 48,693 17,579 106,870 70,444 97,691
Tax on profit for the year -14,142 -9,745 1,254 -20,840 -19,571 -21,722
Profit for the year 59,886 38,948 18,833 86,030 50,873 75,969
Minority share -242 0 0 0 0 0
  of which attributable to Parent Company's shareholders 60,128 38,948 18,333 86,030 50,873 75,969
           
Earning per share, SEK 2.39 1.55 0.75 3.42 2.02 3.02
Earnings per share after full dilution, SEK 2.39 1.55 0.75 3.42 2.02 3.02

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

We know tennis. Full Racquet Club Collection now live at bjornborg.com.

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

#bjornborg
Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

#bjornborg #TrainToLive #alicexbjornborg
Monday motivation.

#bjornborg #TrainToLive
Go The Distance - However Far. Latest Running Club drop available now.

#bjornborg #TrainToLive
@_sinisofia_ in our latest additions to HS24 Collection.

#bjornborg #TrainToLive
New color alert - Gray Mist.

#bjornborg #TrainToLive
Monday motivation @alicestenlof.

#bjornborg #TrainToLive #alicexbjornborg
Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg
Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive
Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld